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Switched On: Apple's cloud conundrum
Each week Ross Rubin contributes Switched On, a column about consumer technology. It is hard to believe that Apple has been trying its hand at the Internet services space since the year 2000, when it launched iTools. Like nearly all of iCloud, with which it shares its trademark vowel prefix, iTools was free. Unlike iCloud, though, its collection of services was all over the map, ranging from Web page creation to greeting cards. iCloud marks the third reboot of Apple's Web services suite since that foray. In the intervening years, we've seen .Mac (essentially a subscription version of most iTools features), and MobileMe, which paved the way for the contact and calendar synchronization that will be free as part of iCloud. Modern-day Apple has shown an appreciation for seamless network access since the launch of the iMac in 1998, which eschewed floppy drives in favor of network-based sharing. One can even trace a belief in the power of the network further back to eWorld, AppleLink, and even the Mac's early, simple networking technologies, AppleTalk and LocalTalk. Internet services are clearly complementary to advanced devices running sophisticated software -- two areas where Apple excels. So why has the cloud rained on Apple?
Some things we may not see again from Apple
Conan O'Brien once had a recurring segment on Late Night called "Guests We Won't Have Back," during which he would look back at guests (who were fake) that he regretted having on the show. There was bug expert Sara Wiggins, who ate a live beetle in front of the camera. And there was wine expert Charles Nance who, during his on-air wine tasting session, drank himself into a drunken stupor. digg_url = 'http://digg.com/apple/Some_Things_We_May_Not_See_Again_From_Apple'; Despite its fairly strong record over the last decade, Apple has not been without its lapses and major changes. And, in the spirit of Conan O'Brien's "Guests We'll Never Have Back," let's take a look at "Some Things We'll Never Have Back" on the Apple front.
Saying "goodbye" to .Mac
Tonight, we will all say "goodbye" to .Mac, a service that has been a small part of Apple for almost 8 years. iTools, .Mac's predecessor, was launched on January 5, 2000 at the Macworld Expo in San Francisco and was a free service that included a HomePage, iCards and the much coveted @mac.com e-mail address that is commonplace today (as well as the forgotten 'KidSafe,' which was a database of kid friendly websites Apple compiled so you could make sure your children weren't up to no good on your Mac). As more users came to the service and the cost of bandwidth went up, Apple began charging for the service and called it .Mac. The name ".Mac" was born at the Macworld Expo in New York on July 17, 2002 and provided several new services including: a beefed up iDisk (with a dizzying 100 megs of space), Backup, and a free copy of Virex. On September 17, 2002, Apple announced that it would discontinue the free iTools service in favor for .Mac. That brings us to, well, tonight. Apple is scheduled to take down .Mac and replace it with a newer, rebranded service named "MobileMe." While some scoff at the name, TUAW can't help but see the other side of the picture: look how far iTools has evolved over the past 8 years. So, join us in saying, "So long old friend, we hardly knew ye." Do you have a favorite story to tell about iTools or .Mac? Be sure to mention it in the comments below! Apple is scheduled to take down the .Mac service between 6 p.m. and 12 a.m. pacific time.
