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Next time you're playing a favorite game on your iPhone and iPad, a huge ad -- or worse, a minute-long video roll -- might take over the screen. iAd platform's full-screen interstitial banner and pre-roll video ads, which were first announced earlier this year, are now available to developers. The...

August 27th 2014 at 2:31am 0 Comments
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It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Fl...

December 10th 2013 at 4:15pm 0 Comments
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Apple this past June rolled out iAd Workbench, a service that enables developers to build targeted ad campaigns for their apps while also providing them with tools to easily create ads. Apple describes the service thusly: Reach millions of iOS users with iAd Workbench, the simplest way to creat...

November 13th 2013 at 12:40pm 0 Comments
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Apple has launched iAd Workbench, a new service that allows developers of all sizes to build ad campaigns to reach their target demographics. iAd started as a massively expensive service that was priced out of the reach of many developers, with the minimum for an advertising contract being set at...

June 12th 2013 at 6:00pm 0 Comments
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If you believe the rumor mill, Apple is planning to announce its long-rumored streaming music service as a feature alongside the iOS 7 update during WWDC next week, and now Bloomberg has more details on how it might work. According to the report, the entire thing will be free and ad-supported, Pan...

June 3rd 2013 at 7:33pm 0 Comments
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Today's edition of "How the AppGratis Turns" finds Business Insider reporting on a "leaked document" showing that the company supplies developers with estimates on where their app will land in the App Store rankings based on how much they're willing to spend. This contradicts what AppGratis CEO...

April 16th 2013 at 7:00pm 0 Comments
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Mike Owen, who worked at Apple on iAd, has left the company to join the mobile video ad network AdColony. Owen was a senior manager in the New York office for iAd, but is now one of three recent high-profile hires at AdColony. He's also one of a few big exits from Apple's iAd program, the oth...

June 18th 2012 at 6:00pm 0 Comments