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Next time you're playing a favorite game on your iPhone and iPad, a huge ad -- or worse, a minute-long video roll -- might take over the screen. iAd platform's full-screen interstitial banner and pre-roll video ads, which were first announced earlier this year, are now available to developers. The...

9 months ago 0 Comments
August 27, 2014 at 2:31AM
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It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Fl...

1 year ago 0 Comments
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Apple this past June rolled out iAd Workbench, a service that enables developers to build targeted ad campaigns for their apps while also providing them with tools to easily create ads. Apple describes the service thusly: Reach millions of iOS users with iAd Workbench, the simplest way to creat...

1 year ago 0 Comments
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Apple has launched iAd Workbench, a new service that allows developers of all sizes to build ad campaigns to reach their target demographics. iAd started as a massively expensive service that was priced out of the reach of many developers, with the minimum for an advertising contract being set at ...

1 year ago 0 Comments
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Mike Owen, who worked at Apple on iAd, has left the company to join the mobile video ad network AdColony. Owen was a senior manager in the New York office for iAd, but is now one of three recent high-profile hires at AdColony. He's also one of a few big exits from Apple's iAd program, the oth...

2 years ago 0 Comments
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In an effort to entice developers to use its iAd service, Apple recently announced that developers will now get a 70 percent cut of iAd revenue, says a report in AppleInsider. This is a ten percent increase from the previous terms which offered 60 percent. These new terms were included in a rec...

3 years ago 0 Comments
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Apple is reportedly cutting the minimum cost of its iAd service again. According to Ad Age, the threshold for advertisers to acquire the iAd service has dropped from US$500,000 to just $100,000. Furthermore, Apple will reduce revenue sharing by no longer charging advertisers when users click on an ...

3 years ago 0 Comments
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Apple's iAd service hasn't been as successful as the company hoped. While Apple has been able to keep iAd "premium" by keeping up ad costs and only bringing in high profile clients interested in putting out high quality advertisements, it hasn't actually made much money with the service, either...

3 years ago 0 Comments
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Andy Miller, Mobile Advertising VP and Former Quattro Wireless CEO, is reportedly leaving Apple to join Highland Capital. Highland Capital is a Boston venture capital firm that previously funded ad company Quattro Wireless. Quattro was scooped up by Apple in an early 2010 acquisition. The ad plat...

3 years ago 0 Comments
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Since Apple announced the iAd mobile advertising service last year, the success of the service has been in question. Now Bloomberg is reporting that Apple is cutting rates for iAds by as much as 70% to attract marquee clients. As noted in today's post, Apple was initially charging clients US$1 m...

3 years ago 0 Comments
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Mike Zonrek reports that Apple has suddenly removed iAds from kid-focused applications in the App Store. Zonrek is the developer behind Dex, a Pokémon-browser that has been downloaded over 500,000 times and is a favorite among kids who are into Pokemon. Zonrek uses a combination of iAds,...

4 years ago 0 Comments
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The e-book wars are heating up, and Amazon is doing everything it can to make sure it takes the top spot. Today the internet giant announced that it will sell an ad-supported version of the Kindle for a price of US$114.00. Thankfully, Amazon is being rather tactful with the ads. They will not appe...

4 years ago 0 Comments