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In an effort to entice developers to use its iAd service, Apple recently announced that developers will now get a 70 percent cut of iAd revenue, says a report in AppleInsider. This is a ten percent increase from the previous terms which offered 60 percent. These new terms were included in a rec...

April 2nd 2012 at 10:30am 0 Comments
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Apple is reportedly cutting the minimum cost of its iAd service again. According to Ad Age, the threshold for advertisers to acquire the iAd service has dropped from US$500,000 to just $100,000. Furthermore, Apple will reduce revenue sharing by no longer charging advertisers when users click on an...

February 15th 2012 at 8:00am 0 Comments
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Apple's iAd service hasn't been as successful as the company hoped. While Apple has been able to keep iAd "premium" by keeping up ad costs and only bringing in high profile clients interested in putting out high quality advertisements, it hasn't actually made much money with the service, either...

January 4th 2012 at 10:00pm 0 Comments
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Andy Miller, Mobile Advertising VP and Former Quattro Wireless CEO, is reportedly leaving Apple to join Highland Capital. Highland Capital is a Boston venture capital firm that previously funded ad company Quattro Wireless. Quattro was scooped up by Apple in an early 2010 acquisition. The ad plat...

August 17th 2011 at 2:00pm 0 Comments
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Since Apple announced the iAd mobile advertising service last year, the success of the service has been in question. Now Bloomberg is reporting that Apple is cutting rates for iAds by as much as 70% to attract marquee clients. As noted in today's post, Apple was initially charging clients US$1 m...

July 7th 2011 at 2:00pm 0 Comments
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Mike Zonrek reports that Apple has suddenly removed iAds from kid-focused applications in the App Store. Zonrek is the developer behind Dex, a Pokémon-browser that has been downloaded over 500,000 times and is a favorite among kids who are into Pokemon. Zonrek uses a combination of iAds,...

May 11th 2011 at 1:00pm 0 Comments
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The e-book wars are heating up, and Amazon is doing everything it can to make sure it takes the top spot. Today the internet giant announced that it will sell an ad-supported version of the Kindle for a price of US$114.00. Thankfully, Amazon is being rather tactful with the ads. They will not appe...

April 11th 2011 at 11:00pm 0 Comments
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Tired of apps always getting in the way of your ads? There's an app for that. Update: Well, it looks like there's a bit more to this story. It turns out a developer of a similar ad-only app informed us a while back that her Ads Tube app (demoed after the break) was rejected by Apple because there...

April 5th 2011 at 4:44pm 0 Comments
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This is kind of a weird story, but definitely an interesting one. Word is going around that Toyota, of all brands, might be advertising on the ModMyi repository. Supposedly there's an official Scion interface theme on sale in the jailbreak store, and there are ads for the car manufacturer runni...

April 4th 2011 at 6:00pm 0 Comments
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Apple is reportedly lowering the entrance fee for its iAd platform to US$500,000, a 50 percent reduction from its launch price of $1 million. This potential reduction would benefit smaller advertisers who can now afford to get their foot in the door of this mobile advertising platform. Mark Rea...

February 23rd 2011 at 11:00am 0 Comments
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I probably could have told you this one based on the anecdotal data I've heard from developers lately, but "insiders" have told MobileCrunch that Apple's iAd service isn't doing quite as well as Apple had hoped. The fill rate -- which refers to actual ad space that's filled with a paid ad -- has dr...

February 10th 2011 at 5:00pm 0 Comments