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CNET reports that more iAds are starting to appear on the iPad platform. Apple released an iAd for the magical and revolutionary tablet last year featuring the Tron movie, but since then, we haven't seen a lot of traffic in iAd impressions on the platform. That's now changed; a new ad for Unilever...

4 years ago 0 Comments
March 16, 2011 at 6:00AM
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Apple is reportedly lowering the entrance fee for its iAd platform to US$500,000, a 50 percent reduction from its launch price of $1 million. This potential reduction would benefit smaller advertisers who can now afford to get their foot in the door of this mobile advertising platform. Mark R...

4 years ago 0 Comments
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In a new study from Medialets, Apple has grabbed the lead in mobile ad share from Android. There have been concerns that the Apple iOS ad system was faltering, but it seems to be getting a strong footing, at least for now. Most of the Apple gains are on the iPhone and the iPod touch, but the iPad s...

4 years ago 0 Comments
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I probably could have told you this one based on the anecdotal data I've heard from developers lately, but "insiders" have told MobileCrunch that Apple's iAd service isn't doing quite as well as Apple had hoped. The fill rate -- which refers to actual ad space that's filled with a paid ad -- has dr...

4 years ago 0 Comments
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Nielsen is reporting, according to the results of a new survey, that Apple's iAds for Campbell's soup products were more than twice as effective as television advertising for the same product. Nielsen says that customers who saw ads for Campbell's in Apple's operating system were five times as like...

4 years ago 0 Comments
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We know how it is, you want to be a hotshot developer, but all that coding sounds like daunting work. Never mind, Apple's got your back with its new iAds producer, which automates all the HTML5 and CSS3 stuff into the background and leaves you to focus on the crucial task of picking out templates a...

4 years ago 0 Comments
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Firemint confirmed today that it is launching a free, ad-supported version of its popular Flight Control game for the iPhone and iPod touch. The app has received the rubber stamp of approval from Apple and should appear on the App Store in the upcoming days. The free version has the same gamepl...

4 years ago 0 Comments
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The first iPad iAd has been released today, and it's for Disney's upcoming film Tron Legacy. The iAd features video from the Tron movie, which leads to an interactive menu. The menu itself is designed to look like a light disc and allows the viewer to navigate to a photo gallery, movie trailer, the...

4 years ago 0 Comments
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When Apple's mobile iAds launch in Europe this week, one of the companies with a campaign will be French automaker Renault. It's fitting that Renault will be promoting its new two-seat electric city car, the Twizy, with its iAd since its alliance partner Nissan was the first to use iAds earlier this...

4 years ago 0 Comments
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Apple has updated its iAd advertising site with a show-reel showcasing some of the early advertisement adopters. Of course the best of the best have been selected, and all of the campaigns featured look great. We've only seen a few here at TUAW, like the Nissan Leaf ad at pictured at right, but thos...

4 years ago 0 Comments
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If there's one benefit to living in the technological backwater that is Europe, it's that "innovations" like iAds take a little longer to filter though -- but filter through they eventually do, as evidenced by Apple's announcement that its mobile advertising platform is hitting the Old World this D...

4 years ago 0 Comments
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The Wall Street Journal is reporting on an interesting effect of Apple's iAd platform -- it seems to be helping the competition. Just a few months after being announced, iAds began appearing in the U.S., and a global launch began earlier this month. Meanwhile, Apple and the Denstu Group signed a ...

4 years ago 0 Comments
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Hot on the heels of today news that Apple is building a New York City office for the iAd team, MacRumors is reporting that Apple has begun to deploy iAds on a global scale. Previously, iAds were limited to the North America and the United Kingdom, but now iAd impressions are appearing from other cou...

4 years ago 0 Comments
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This is interesting -- a consultant for Apple on the recent "iAd" trademark settlement accidentally disclosed some information about how much the payout was, and apparently it wasn't cheap. Consor says that it helped Innovate Media (the firm which has used the iAd trademark since 2006) pick up "a 7...

4 years ago 0 Comments
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In the battle for viewer eyes, Apple appears to be making some huge strides. How huge? Well, ad group Flurry says that socially aware iOS apps now have a larger audience share than some of the top TV shows. Flurry estimated that 19 million iOS device owners are connecting for more than 22 minute...

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AXA Insurance and Financial Services (a company that just hired my son this morning) has come up with a very creative iAd* to introduce an app for their Belgium based auto insurance division. Their advertising agency, Duval Guillaume of Antwerp, has created a story that integrates newspaper advertis...

4 years ago 0 Comments
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Business Insider is reporting that Adidas has dropped its plans for a $10 million iAds account. The reason? Apple's demand for near total control. Citing two unnamed inside sources, Business Insider claims that Apple rejected three consecutive proposals from Adidas. After the third rejection, the...

4 years ago 0 Comments
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Known for her salty language and accordian playing, Yahoo! CEO Carol Bartz isn't your typical Internet executive. Along with other comments in a recent Reuters interview, Bartz stated that she felt Apple's iAd service was "going to fall apart for them," since "Apple wants total control over those ad...

4 years ago 0 Comments
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Apple is quick to advertise their new iAd platform for iOS devices as a way for App Store developers to get more exposure for their apps. In theory, it's a great way to set your app apart in a market saturated with more than 250,000 apps. In practice, the numbers tell a different story. David Smi...

4 years ago 0 Comments