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Promotional Consideration: Dual screen theatre
Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out. The following DS Lite ads were taken from a series of Nintendo-sponsored station identification pieces (idents) aired over a year ago on Channel 4. For those of you unfamiliar with idents, they're short spots, often themed, stuck in between television shows to help "brand" the channel. In the case of this set, the UK public-service TV station bookended its comedy programs with Japanese theatre-styled advertisements for the DS's features and games. They're some of the most creative commercials we've seen for the handheld, so don't skip this post!
