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In one of the more innovative promotions we've seen lately, MVNO Helio has begun offering recent subscribers up to 30-days to send in their old gadgets in return for not a service credit, but cold, hard cash (in the form of a check mailed two to three months later). The so-called Trade-Up program, d...

June 19th 2006 at 4:55pm 0 Comments
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In one of the more innovative promotions we've seen lately, MVNO Helio has begun offering recent subscribers up to 30-days to send in their old gadgets in return for not a service credit, but cold, hard cash (in the form of a check mailed two to three months later). The so-called Trade-Up program, d...

June 19th 2006 at 4:55pm 0 Comments
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In a viral marketing move that's sure to draw the fire of Apple fanboys enthusiasts (probably right here in the comments, if history is any indication), SanDisk has posted a website called "iDon't" that encourages people to flee the closed iPod universe (the "iTatorship," they call it) -- and to pi...

May 22nd 2006 at 1:30pm 0 Comments