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When details of Blizzard's upcoming casual MMO, code-named Titan, are incredibly scarce due to the developer's ironclad secrecy, it falls to enterprising fans to ferret out any scraps of information that may exist. One such player on the NeoGAF forums was combing through a Blizzard job posting fo...

January 23rd 2012 at 8:30am 0 Comments
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Speaking to Edge, EA's general manager of free-to-play operations, Ben Cousins, revealed that in-game ad sales aren't bringing in substantial earnings for the company. Cousins stated that EA isn't "getting much from ad revenue at all," adding that in-game ad business "hasn't grown as fast as people...

December 21st 2010 at 10:00pm 0 Comments
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EA's been keen on in-game advertising since 2006, and, two years ago, signed a pretty big deal with in-game ad provider Massive. Apparently, though, EA won't be re-upping that agreement. As Mediaweek reports, the publisher has instead decided to take it upon itself to coordinate in-game ad sales st...

March 11th 2010 at 2:30am 0 Comments
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Namco Bandai has tapped in-game ad agency Double Fusion to inject alluring elements into the game world of its upcoming release Dead to Rights: Retribution. It's apparently Namco Bandai's first in-game advertising deal, so we'd like to take a moment to congratulate the publisher on joining us here...

September 28th 2009 at 2:30pm 0 Comments
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Double Fusion, a company specializing in in-game advertising, has expanded its PS3 portfolio by securing exclusive "advertising opportunities" with new publishers: THQ, SEGA, Eidos and Midway. This announcement offers the first details of Double Fusion's partnership with SCEA to provide ads in PS3...

December 1st 2008 at 11:25am 0 Comments
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With its Burnout Paradise tour underway, the Obama campaign has moved into other swing games that they feel they have a chance in, including 18 different Xbox Live titles. There are some obvious, classically blue games like Guitar Hero 3 and The Incredible Hulk, as well as more surprising choices,...

October 16th 2008 at 4:30pm 0 Comments
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Clearly Sony has warmed up to the idea of garnishing gameplay with advertising, as the company has inked a new deal with in-game ad firm Double Fusion to deliver ads in games running on the PS3. The deal is Sony's second in as many months, following a similar partnership last month with competing a...

July 10th 2008 at 7:00pm 0 Comments
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As the City of Heroes dev team always said, optional in-game ads aren't all about advertising someone else's product. There's potential there for the players to use the billboard space, too; we thought the idea of advertising player-made publications, events, supergroups and even heroic deeds on the...

July 7th 2008 at 5:00pm 0 Comments
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The first sign of the much-debated in game advertisements has now made it into City of Heroes. So far, there appears to be only one ad, a billboard-size poster advertising JETER CLUTCH sneakers. British players needn't worry about seeing this particular ad, as they won't be able to, whether they pl...

June 28th 2008 at 8:30am 0 Comments
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Love it or hate it, in-game ads are here to stay, and this morning both of Sony's North American and European arms drove that point home, announcing partnership with in-game advertising firm IGA Worldwide. The move follows some vocal trepidation from Sony CEO Sir Howard Stringer earlier this year c...

June 4th 2008 at 10:00am 0 Comments
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Sony has announced today that they are opening up the PS3 with regards to in-game advertising. With the emphasis clearly placed on seamless "dynamic" advertising (read: no billboards in fantasy titles, etc), game publishers and advertising firms will be able to buy and sell space within games in or...

June 4th 2008 at 8:45am 0 Comments
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"Buy this box for $60 or go to hell, I don't want your money." That's the message on the tunnel vision of boxed game sales that Alex St. John, CEO of WildTangent, is trying to get across to the gaming industry. The dominant business model in PC gaming largely ignores the possibilities of in-game tra...

May 29th 2008 at 1:30pm 0 Comments