In-game-ads

12.21.10
EA: In-game ads not so hot, real money is in microtransactions
12.21.10

EA: In-game ads not so hot, real money is in microtransactions

Speaking to Edge, EA's general manager of free-to-play operations, Ben Cousins, revealed that in-ga...

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03.11.10
EA shifting ad sales in-house starting with Madden NFL 11
03.11.10

EA shifting ad sales in-house starting with Madden NFL 11

EA's been keen on in-game advertising since 2006, and, two years ago, signed a pretty big deal with...

By David Hinkle,   03.11.10
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09.28.09
As advertised: Dead to Rights targets 17-and-ups
09.28.09

As advertised: Dead to Rights targets 17-and-ups

Namco Bandai has tapped in-game ad agency Double Fusion to inject alluring elements into the game w...

By David Hinkle,   09.28.09
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12.01.08
Double Fusion in-game ads expand with THQ, SEGA, Eidos and Midway
12.01.08

Double Fusion in-game ads expand with THQ, SEGA, Eidos and Midway

Double Fusion, a company specializing in in-game advertising, has expanded its PS3 portfolio by sec...

By A. Yoon,   12.01.08
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10.16.08
Obama ads not just in Burnout Paradise
10.16.08

Obama ads not just in Burnout Paradise

With its Burnout Paradise tour underway, the Obama campaign has moved into other swing games that t...

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07.10.08
Sony, Double Fusion sign in-game ad deal
07.10.08

Sony, Double Fusion sign in-game ad deal

Clearly Sony has warmed up to the idea of garnishing gameplay with advertising, as the company has...

By Jason Dobson,   07.10.08
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07.07.08
CoX seeks player submissions for optional in-game ads
07.07.08

CoX seeks player submissions for optional in-game ads

As the City of Heroes dev team always said, optional in-game ads aren't all about advertising someon...

By Adrian Bott,   07.07.08
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06.28.08
In-game ads now live in CoX
06.28.08

In-game ads now live in CoX

The first sign of the much-debated in game advertisements has now made it into City of Heroes. So f...

By Adrian Bott,   06.28.08
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06.04.08
Sony announces dynamic in-game ad deal
06.04.08

Sony announces dynamic in-game ad deal

Love it or hate it, in-game ads are here to stay, and this morning both of Sony's North American an...

By Jason Dobson,   06.04.08
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