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Interview: Click here to learn more about Insomniac Click
Insomniac Games made the surprise announcement at SXSW Interactive that a new division would make games for Facebook and other social gaming platforms. The newly hired team is already at work on an unannounced project based on a new IP. I wrangled the two Insomniac panelists, marketing director Ryan Schneider and lead artist Tony Mora, to discuss how the new division will integrate "social gaming" into the Insomniac style, and to find out just what a "social game" is.
Insomniac launches social/Facebook game division 'Insomniac Click'
Insomniac Games is now the company behind Ratchet & Clank, Resistance ... and Facebook games. Timed to coincide with a SXSW Interactive panel (at which Joystiq is seated right this second), Insomniac's Ryan Schneider announced the creation of "Insomniac Click," a division of the company devoted to the creation of web and mobile games. It's based in Burbank, home of Insomniac's current operations. But it's a new team, made up of people newly hired for social games, so it shouldn't take resources away from games about shooting aliens or making prurient jokes about weapons. In a blog post about the new division, Brian Hastings said that "Insomniac Click is dedicated to taking the qualities that define our brand – deep worlds, rich stories, accessible gameplay – and applying them to new game experiences that anyone in the world can play." Insomniac hasn't said exactly what its first social game will be, but you can read a lengthy manifesto about game design and social games (and why they aren't really great yet!) here.
