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How not to promote a video game sale
You don't need a degree in marketing to know promotional material that could offend and alienate potential customers is obviously a bad call. But it's a fact Indie Gala -- an online store selling Steam keys for indie titles -- seems woefully unaware of. In an effort to promote its winter sale, specifically a discount on tactical first-person shooter Insurgency, the store bundled an insensitive and years-old Steam recommendation with an equally crass meme to create the advert you see above. The tweet has since disappeared, likely due to the devs of Insurgency publicly deploring the promotion, not to mention a chorus of other Twitter users clearly offended by it. The ad remains live on Indie Gala's Facebook page, however.
Humble Jumbo Bundle 3: Saints Row 4, Euro Truck Simulator 2
The newest Humble Jumbo Bundle lets you live out your wildest dreams, offering digital power fantasies that range from high-flying superheroics to ... freight delivery. Look, some people just dream on a smaller scale, and that's perfectly fine. Pay any amount for the bundle and you'll get the Kickstarter-funded adventure game Tesla Effect: A Tex Murphy Adventure, Devolver-published RPG Always Sometimes Monsters, and multiplayer FPS Insurgency. Beating the average purchase price (currently $6.10) will also unlock the sim-styled racer GRID 2, strategy-RPG Blackguards, and big rig hauler Euro Truck Simulator 2. Pay $12 or more for the package and you'll additionally receive a Steam copy of Volition's superpowered open-world action game Saints Row 4. Humble Jumbo Bundle 3 is live through November 25. [Image: Volition]
Steam Summer Sale, day 5: Dark Souls, Rogue Legacy, Saints Row 4
Twas' the fifth day of the Steam Summer Sale, with deals in droves. At just five dollars, prepare to die with Dark Souls. Fan-favorite Rogue Legacy is slashed by 75 percent ($3.74), You can play Arma 3 ($29.99) and keep half your rent. Phosphor Games' Nether is down to just three bucks, Yet it's Saints Row 4 to which we give all our [expletive] ($9.99). Surgeon Simulator 2013's been cut ($2.49), call the doctor, it's an emergency, Unless you'd sooner blast heads off with Insurgency ($6.74). The Lego Movie video game is 75 percent off too ($7.49), And at 60 percent off, FTL says it's still faster than you ($3.99). These deals are good for two days. [Image: Valve]
Insurgency gameplay video and screens are being dramatic
This gameplay video for Insurgency, a team-based online FPS from New World Interactive, includes some rather dramatic music. We get it, a trailer for a game based on a popular Half-Life 2 mod by the same name deserves a little extra spice. The fact that the game is already available on Steam through the platform's Early Access service for $14.99 says something else to us, though. Given Insurgency's tactical online play for up to 32 players, the game seems more inviting and inclusive than the dramatic music makes it sound. If New World Interactive is stumped while matching music with its trailers in the future, however, we'd recommend something more lighthearted. %Gallery-194176%
