InternetUsage
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Forrester survey finds first ever decline in people 'using the internet,' but a changing notion of 'being online'
A survey measuring people's internet use used to be a fairly simple thing. If you dialed up and logged onto CompuServe or AOL, you were "online" until you disconnected. Even in more recent years, you were "online" for as long as you were looking at a web browser or a chat window. But things have gotten more complicated as we've grown more mobile and connected than ever, and that's now resulted in the first ever decline of people "using the internet" in Forrester's annual survey since it began asking the question in 1997. As AllThingsD reports, this year's survey found that people spent an average of 19.6 hours per week using the internet, compared to 21.9 hours in 2011. According to Forrester's Gina Sverdlov, however, that's not due to a shift back towards TV or other activities, but to a changing notion of what "being online" means to individuals. As she puts it, "given the various types of connected devices that US consumers own, many people are connected and logged on (automatically) at all times," and that "the internet has become such a normal part of their lives that consumers don't register that they are using the internet when they're on Facebook, for example." The full report isn't available to the public, but you can find a few more details from it at the links below.
Stat Alert: More connected phones than computers in key markets, says Google (updated)
There are obvious stats, bizarre ones, and then the good old informative ones. New data from Google revealed by Ad Age, falls into the latter category. According to Goog's numbers, more people have a mobile internet-capable device than a PC or laptop in the five key markets it tested (US, UK, Germany, France and Japan). In the US, this figure is nearly 10% more, some 76% against 68%. The numbers were taken in September and October last year, which means any impact Christmas may have had won't be taken into account. The trend away from feature phones towards smartphones is also drilled home, but that won't be news to many people 'round these parts. No matter how you connect these days, any savvy netizen will tell you: it's quality, not quantity that counts anyway.Update: The complete report is now up online and, while smartphone and tablet use is skyrocketing, it doesn't appear to be eating into PC sales. Check out the more coverage link for all the slides.
