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Bankrupt iRex can't buy a vowel, gets new lease on life as IRX Innovations
Things were looking bad for iRex Technologies a few months back. Its DR 800 e-reader didn't get to retail in time for the holiday season and, at $450, it wasn't exactly price competitive anyhow. As the company filed bankruptcy, CEO Hans Brons remained optimistic, saying "expectations are still positive," and now we can see why: the company is being reborn as IRX Innovations. This time it will skip the pesky retail market altogether, hoping to find businesses willing to pay the roughly 100% premium over a comparable 3G Kindle or Nook or what have you. It's unclear whether IRX will be offering the same products or will start showing off new, more business-minded ones, but with the WiFi Kindle now shipping for a mere $140 we're hoping the new company has some lesser expensive offerings.
iRex Technologies files for bankruptcy, partly due to US problems
It isn't throwing in the towel just yet, but things don't seem to be looking good for Netherlands-based iRex Technologies -- CEO Hans Brons has just announced that the company has been forced to file for Chapter 11 bankruptcy protection amid a string of problems that's led to "financial difficulties." While details are otherwise still pretty light, at least some of those problems seem to be related to the company's operations in the United States and, in particular, a delay in its DR 800 e-reader receiving FCC approval that caused iRex to miss out the holiday shopping season and fully take advantage of its deal with Best Buy. As bleak as things might be, however, Brons still seems to be keeping his chin up, saying that the "expectations are still positive."
