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BMW opens i Store in sync with London Olympics, shows tourists their electric destiny
Technology companies have been lining up to milk the London Olympics spotlight for all it's worth. BMW isn't shy about taking its turn, but it's not looking to cash in -- directly, we mean. The automaker is instead using its just-opened i Store to showcase everything electric and hybrid for downtown visitors who aren't busy watching the cycling. Its centerpieces are unquestionably the i3 and i8, which won't even go on sale until many months after the summer games' closing ceremonies; the i3 on the floor is closer to the street model, though, and will tease EV drivers with BMW's option packs. Should that make your bank account cringe far too soon, the i Pedelec scooter and the i Wallbox charger will be hanging around as well. If you didn't book a ticket to Heathrow in time, don't panic: the i line is going on a world tour this year that starts in Rome, swings past the US and Japan, and comes full circle to London in 2013.
60 "iStores" will open across India
There's a huge push in India right now by Reliance Digital to open 60 iStores across the nation's top twenty cities. The iStores will sell Apple products exclusively, and carry the full line, from consumer products to pro hardware.Expect to see all sixty stores up and running within the next 18 months. We wonder how the interior design will look, and if it will resemble official Apple Stores.If you visit one of these stores, please let us know! We'll be happy to share your photos and stories.Thanks, Ravi!
