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Kevin Butler, you need not worry: Your job as Sony's VP of First Person Shooter Relations is in no threat of ending. Neither is your job as Chief Weaponologist, VP of Epic Footage, VP of Big Action Moments and -- our favorite -- Family Activities Director. In an interview with IGN, SCEA senior vice...

February 2nd 2010 at 8:15pm 0 Comments
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Zipper Interactive's Ben Jones has some fighting words against Xbox Live users. At a recent European press event for MAG, he told Gamerzines that "Xbox Live [is] the more juvenile of the two," blaming "the things that are being said over Xbox Live." Certainly, anyone that's played a match of Halo 3...

January 22nd 2010 at 12:45pm 0 Comments
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It's really difficult for us to write clever observations about any installments in Sony's "It Only Does Everything" ad campaign. For instance, the recent commercial for Uncharted 2 (posted after the jump) is already really funny -- trying to get a few cheap lulz at its expense would be a Herculean...

October 3rd 2009 at 5:30pm 0 Comments

We have to admit: Sony has a real winner with its "It Only Does Everything" campaign. The latest addition to the series promotes the PS3 as a family machine by focusing on Blu-ray movie playback and LittleBigPlanet. Once again, "Kevin Butler" delivers some real laughs by being totally creepy -- just...

September 10th 2009 at 6:15pm 0 Comments

While definitely not as unsettling as the Japanese "Play Face" advertising campaign, or as costly as the £82 million European marketing push, the recently revealed PS3 Slim ad campaign for North America possesses something unique for the world of video game promotion -- actual humor. PlayStati...

August 27th 2009 at 11:30am 0 Comments

PlayStation Home denizens will be able to open up their PSN wallets and go on a shopping spree tomorrow. The PlayStation.Blog is promising over 100 items will be up for grabs, like animated t-shirts, glow sticks and a brand new Killzone "Visari Throne Room." The virtual apartment will come equipped...

August 26th 2009 at 1:00pm 0 Comments