J Allen Brack

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  • WoW paid character customization button discovered, Brack confirms

    by 
    Samuel Axon
    Samuel Axon
    10.13.2008

    When curious World of Warcraft players investigated currently-unused images hidden in a build of the Wrath of the Lich King expansion, they uncovered a button labeled "UI-PaidCharacterCustomization" which was associated with the character selection screen. Needless to say, that discovery raised some eyebrows. At Blizzcon, Lead Producer J. Allen Brack was asked to clarify.According to WarCry's write-up for the event, Brack first dodged the question, but eventually decided it was necessary to address it. He confirmed that a paid character customization service is in WoW's future, but said that the developers haven't decided what it will entail or how much it will cost yet.Perhaps players will pay to make changes not supported by the barbershop, or perhaps all-new premium customization options will be introduced. If it's the former, then WoW is not headed towards a more microtransaction based future, as that sort of option is similar to the already-existing service that allows players to pay for a name change. If unique premium options are being introduced though, that's a whole different ball game. [Via Rock, Paper Shotgun]

  • BlizzCon 2008: WoW Insider interviews J. Allen Brack

    by 
    Mike Schramm
    Mike Schramm
    10.10.2008

    Here at BlizzCon, we just got to sit down with the head honcho of our favorite game, J. Allen Brack, lead producer of World of Warcraft. And the biggest surprise of the interview wasn't a nice tidbit about the future of WoW (and its battlegrounds) or how class changes are made, though we did talk about both of those things. No, the biggest piece of news we got out of him is that he loves WoW Insider -- he told us that Blizzard is paying close attention to what not just us bloggers but you commenters are saying on this site, and that the community plays almost as big a part in directing the game's development as the developers themselves do.But the WoW Insider love didn't stop us from grilling him on what's next for the Wrath release and the game beyond. We talked about what changes Blizzard aims to make to battlegrounds, what kind of ideas Brack and his team have for after the second expansion, and even what he wants WoW to do that it hasn't yet. And yes, we got the story on dance studios, and why we won't be cutting a jig quite yet in Wrath.Click the link below to check out our exclusive interview with J. Allen Brack.

  • World of Warcraft's graphics engine to be upgraded incrementally

    by 
    Samuel Axon
    Samuel Axon
    08.28.2008

    In the wake of a series of comments by Blizzard reps hinting at an eventual overhaul of World of Warcraft's graphics engine, Worldofwar.net contacted Lead Producer J. Allen Brack for clarification. Brack responded by describing specific changes to the engine that will be in the Wrath of the Lich King expansion, and then by making a pretty major revelation about the nature of the overhaul.According to Brack, Blizzard will be making the changes bit-by-bit rather than all at once. "We're taking an iterative, organic approach to graphics upgrades," he said, "going feature by feature as opposed to thinking in terms of an overall new graphics engine."As for the WotLK changes: those will include a new shadow engine, some new shaders for "even better looking terrain, as well as cool ice effects," and an increased view distance to make those expansive Northrend wastelands look, well ... expansive. He also noted that new water effects will be coming in "a future content update or expansion."[Via WoW Insider] One of Azeroth's millions of citizens? Check out our ongoing coverage of the World of Warcraft, and be sure to touch base with our sister site WoW Insider for all your Lich King needs!

  • Blizzard doesn't hate consoles, it's just a square peg and a round hole

    by 
    Michael Gray
    Michael Gray
    08.27.2008

    We love diversity when it comes to controlling our WoW time. There's a seemingly infinite sea of AddOns and custom UI options. You can even hook up a treadmill, and simulate your character running in live action. However, except for a few custom hacks, like rigging your Wii up to control your character's direction, WoW is not playable on your console gaming device. There's always been quite a few folks who'd like to be able to play WoW on their Xbox or Playstation. But, according to J. Allen Brack in an interview with VideoGamer.com, that's not going to happen any time soon. "World of Warcraft is designed as a PC game," Brack said. "It's designed to have a keyboard and a mouse. So the controls and the control scheme that you have are very PC centric. If you think about mapping those controls and all those different type of buttons that you have to a console without a keyboard for chatting, it's a very challenging proposition." I think that makes a lot of sense. When you talk about keybinds, control combinations using the Shift and Alt keys, mouse buttons, Addons, customization -- it just seems like an awful lot to try and cram onto a Xbox controller. To even make it feasible, it seems like you'd have to add some kind of keyboard to the device. And even then, AddOn customization wouldn't be the same. Tom Chilton summed it up by saying "It's just more like a square peg round hole thing for our game. "

  • Chilton content to endorse multi-boxing

    by 
    Michael Gray
    Michael Gray
    08.26.2008

    Belfaire already explained previously that Blizzard's okay with the idea of multi-boxing, whether it's for PvE use or even to compete in the Arena. In the same Eurogamer interview that discusses the new phasing technology, Tom Chilton reinforces that Blizzard is "content to endorse multi-boxing to some reasonable degree." Eurogamer was focused on the possible abuses of Blizzard's Recruit-a-Friend program, and the speed with which players can create and level new accounts. Chilton says that if someone wants to drop the bucks on a new account -- not only the retail fees, but also the subscription cost -- then Blizzard's okay with that. J. Allen Brack immediately brings the discussion back to a point I've previously made -- the idea is really to help players get ready for the new expansion. You can bring in a friend or family, and get them to a level where they can play with other friends very quickly. They want new players to be able to "roll a Death Knight and be ready to go." Now, Chilton did say the endorsement only goes to a "reasonable degree." I suspect if we see vast abuse of multi-boxing in multiple areas of play, the endorsement might quickly be repealed or re-focused. But, for now at least, Chilton has confirmed Belfaire's statement -- Blizzard's okay with multi-boxing.

  • Brack clarifies graphical update plans

    by 
    Mike Schramm
    Mike Schramm
    08.25.2008

    We heard just last week that J. Allen Brack said Blizzard was definitely considering a graphical overhaul for WoW in the future (something players have been asking about for a while), and now WorldofWar has asked Brack to clarify exactly what's going on with the game's graphics. And he's answered. He says that Blizzard's approach to updating the game's graphics will likely be very different than other games' attempts -- they want to do it organically and iteratively rather than all in one go.Which follows with what's happened already -- Burning Crusade got a few tweaks and upgrades, and Wrath has its own. Not only will they implement that shader system we heard about way back, but the shadows for each model ingame will be updated (and real-time, very cool), and Blizzard is increasing the view distance (to help out with vehicular combat, we hope?). But other changes, Brack says, will come in waves, not all at once.He does mention an upgrade of how the water in the game looks, though of course he doesn't say when that might happen, only that Blizzard is looking at it. But it seems like a pretty sure bet not to expect an upcoming content patch to be "the graphical update patch." Blizzard is improving the way the world looks, but they're doing it one step at a time.

  • Blizzard interview focuses on Wrath and the changing player experience

    by 
    James Egan
    James Egan
    08.24.2008

    As the Wrath of the Lich King expansion gets closer to release, World of Warcraft players have a number of questions about how the game experience is going to change for them as the title moves forward. Co-lead designer Tom Chilton and producer J. Allen Brack spoke with Oli Welsh from Eurogamer at the Games Convention in Leipzig, about where the Blizzard title is now, and where it's heading. The interview touched on how Blizzard will handle instances in the Death Knight starting zone in Wrath of the Lich King, with Brack stating that instances won't actually be used. Rather, a player's environment will shift between different world states dependent upon quest progression. Other highlights of their talk include the design aspects of the hero class, faster leveling, and whether new players can really have the same experience that drew so many gamers to World of Warcraft years ago. Be sure to check out the Eurogamer interview for the full story on Wrath of the Lich King, particularly the Achievement system and how Blizzard feels about its growing competition. One of Azeroth's millions of citizens? Check out our ongoing coverage of the World of Warcraft, and be sure to touch base with our sister site WoW Insider for all your Lich King needs!

  • Blizzard says MMOs might work on consoles, but not WoW

    by 
    Mike Schramm
    Mike Schramm
    08.21.2008

    Here's one more interview with the folks at Blizzard from Leipzig today -- play.tm sat down with J. Allen Brack and Tom Chilton during their interview marathon to chat more about Wrath of the Lich King and our favorite game. Unfortunately, with all the talking they've been doing lately, there's a little reptition -- we hear again that the game will provide content for both hardcore and casual players, and they mention a possible graphical overhaul again.Their answers about the "biggest advancement" in Wrath are interesting though -- Brack says that he thinks the fact that they're introducing a new class to the game for the first time has been the biggest design challenge so far. Chilton is excited about the achievements (as am I) -- they should provide a lot of new ways for players to extend their gameplay and get rewarded for new accomplishments.They also talk about a few things players don't usually associate with MMOs: social networks and consoles. Brack says that both are possibilities for Blizzard, though consoles wouldn't really work with World of Warcraft as we know it. Any MMO, they say, for consoles would have to be designed from the ground up to work with the hardware, and that's not something (including the next-gen MMO, we assume) that Blizzard is working on at the moment.

  • Keeping the Blizzard team happy

    by 
    Shawn Schuster
    Shawn Schuster
    06.09.2008

    In a recent interview over at CVG, Blizzard's senior producer on the Wrath of the Lich King project, J. Allen Brack, talks a bit about how the newest WoW expansion will be better than anything we've seen yet. He says that 95% of the team that worked on Burning Crusade have remained and are working on WotLK. This is an important distinction, as it means the team is happy. As Brack says, "It's a testament to Blizzard culture, the success of the game and the environment we've created."This interview also touches on the state of PvP in WoW. The CVG interviewer makes some humorous remarks on the changes that have been made to PvP since it was first introduced, and asks if this trend will continue into WotLK. Brack believes that with the expansion's new Lake Wintergrasp area, players will enjoy the siege weapons and destructible environments it will introduce. Let's hope he's right!

  • J Allen Brack: EverQuest is "the big foundation" of World of Warcraft

    by 
    Mike Schramm
    Mike Schramm
    06.09.2008

    Blizzard Producer J. Allan Brack also talked in the latest issue of PC Gamer about Wrath of the Lich King, and while he doesn't drop any major bombs, he does speak pretty candidly about what Blizzard is doing right and wrong with content, and what they hope to achieve from World PvP in the future.Perhaps most surprisingly, he gives away just how closely Blizzard is watching their competitors in the MMO world to see what's worked and what hasn't -- on the issue of updating the graphical engine and just general influences, Brack has no compunctions about citing EverQuest as a huge influence on World of Warcraft, even going so far as to call it "the big foundation" of the game Blizzard made. He also notes that Blizzard pays a lot of attention to their own game as well -- they track how fast players are going through content, and how players do it. He specifically says that Lake Wintergrasp PvP will work like the Spirit Towers in Auchindouin, in that the battle will go down at a certain time, so everyone knows when to get to work and fight there. Battlegrounds and arenas aren't being neglected, either -- there'll likely be "at least" one of each added to the game with the expansion.Finally, he also agrees that "level separation" (the difference between the characters you've got and your friends who just joined up at level 1) is a problem that Blizzard is keeping an eye on, and while he doesn't mention any solutions yet, he says they'll change it if they feel they have to. Sounds like Brack and his team are well on their way to hammering out the expansion.

  • WoW graphics engine to be overhauled someday

    by 
    Samuel Axon
    Samuel Axon
    05.16.2008

    World of Warcraft producer J. Allen Brack and designers Jeff Kaplan and Tom Chilton were interviewed by Eurogamer today. Most of the interview dealt with Wrath of the Lich King content like the Death Knight, 10-person raids, and world PvP objectives. The most interesting bits of the interview were on the last page, though; the Blizzard reps talked about WoW's future.According to Kaplan, a major graphics engine overhaul is "probably" part of that future. While he himself is not convinced it's necessary (he cited players' lukewarm reception of similar moves by the developers of Ultima Online and EverQuest), he said: "That's actually something we talk about every expansion ... and I'm positive we'll talk about it next expansion."In the meantime, WotLK will allow "people with high-end machines some additional graphical effects." WoW Insider joked that future graphics engine updates might be dedicated entirely to producing even larger, more detailed shoulder pad armor. We wouldn't be surprised![Via WoW Insider]

  • All things Wrath of the Lich King

    by 
    Amanda Miller
    Amanda Miller
    05.11.2008

    Over the past week, particularly in the last few days, the crisp Internet air has been abuzz with news from the upcoming expansion, Wrath of the Lich King. Fear you're out of the loop? Here's a quick round-up of all the information being released, along with analysis and opinion. Don't forget to keep checking back, as this page will be updated as information becomes available:Dungeons and raids An analysis on Arthas as a ten-manned event, including its impact on the 25-man raiding structure, as well an exploration of its consistency with the lore. Did you know that all expansion raids will have a 10-man setting, as well as a 25-man? Read through some of our initial impressions on the 10-man raiding set-up. We also wrote up a concise overview of the ins and outs of dungeons post-expansion, including a new token system, similar to [Badge of Justice]. The Nexus has been announced on the official site as one of the new dungeons. The WoW Insider Show discusses 10-manning Arthas. Zones, factions, and relevant lore Alex has written an excellent overview of the Grizzly Hills, a soon-to-be zone for low to mid-seventies. With old factions reappearing, along with other surprises, it's definitely something to look forward to! If news of the Dragonblight has intrigued you, you'll be pleased to know that more information has been made available. While we're brushing up on our lore and learning about new areas and factions, Alex thought it fitting to illuminate the lore behind Azjol-Nerub, as the Nerubians will have their own role in the expansion. Alex asks us about lore figures we'd like to see in the expansion. %Gallery-20386%

  • An interview with J. Allen Brack

    by 
    Daniel Whitcomb
    Daniel Whitcomb
    05.09.2008

    Here's one more tidbit of WoTLK information for you, courtesy of Gamespy. They sat down for an interview with co-lead design J. Allen Brack. Most of the information is stuff we've heard in the past or have already posted on in this morning's massive flurry, but it's always nice to get a peek into the brain of the folks who bring us this amazing game. Among some of the things discussed by J. Allen Brack and Gamespy: