Jim Keyes
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Blockbuster CEO talks up 2Wire MediaPoint, says rentals coming to BD decks in Q1 2009
Many may still be scratching their heads at why exactly Blockbuster decided to delve head first into the world of digital downloads this late in the game with such a weak (on paper, anyway) offering. CEO Jim Keyes recently sat down with E-Commerce News to clarify a few things, and here's the skinny. For starters, it's not using a pure "streaming" method on the MediaPoint; instead, it's using a "progressive download" in hopes of improving the quality of the experience for those without a pure, continuous connection. Next, it's solely relying on an à la carte way of delivering films in order to bring new releases to the home faster, and if you've taken a look at Netflix's online availability of those very titles, you'll start to see the difference. Potentially most revealing were his quotes on future endeavors, where he candidly admits that its download services will be coming to undisclosed Blu-ray players "by the first quarter of next year." Whether or not the public will actually view that as a selling point, however, remains to be seen.[Image courtesy of CEOSmack, thanks Anthony]
Blockbuster putting GTA IV on the 'new release' wall
Starting with Grand Theft Auto IV, Blockbuster Video will begin adding video games to the "sacred" outer new release wall. Blockbuster CEO Jim Keyes tells Variety that the GTA IV launch is a "real springboard" for the company and it plans to use it as a centerpiece for moving games to where only the latest Hollywood releases used to tread. Now, granted, if this were before the advent of Gamefly this news would be much more exciting -- although, we'd still have to worry about pesky late fees. Blockbuster has been hurting in recent years as if faces competition from many angles, not the least of which is Netflix. This move for video games in Blockbuster doesn't seem so much like a sign of respect for the growing games industry, but as another desperate move by a company that's struggling to survive.
