john-maffei
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Legal files reveal IGE and Affinity connection once and for all
You may remember that earlier this summer, when Affinity Media purchased Wowhead (to add to their acquisitions of Thottbot and Allakhazam), we were able to interview Affinity Media CEO John Maffei, and he told us, in a very roundabout way, that Affinity and IGE had supposedly parted ways-- Affinity and its content sites were, he said, no longer associated with the company that sold gold in World of Warcraft. However, if you read the comments on that interview, you may have doubted what Maffei told us, and now, thanks to legal documents surfacing because of a legal action against IGE, it appears you were exactly right: Affinity and IGE are (or were, according to Affinity Media) still two peas in the same pod (see Update).I know for certain right now that some of you commenters are preparing the "aww geez, not this again" (NSFW) macro to post, and I don't blame you. You're exactly right; this is boring business stuff, not new news about the Sunwell, and anyone paying attention back during the Wowhead acquisition knew that the two companies were still connected anyway. If this isn't news you to, fine-- I don't mean to reopen Pandora's Box, we just want to make sure we do due diligence in covering this issue.
