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There's a great story about Steve Jobs and naming the computer that would eventually come to be called the iMac in a new book about Apple, available now. Ars Technica talked to Ken Segall, who was one of the stars of TBWA\Chiat\Day, the ad firm that has handled most of Apple's big products. K...

2 years ago 0 Comments
May 3, 2012 at 7:00PM