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Oh, Kevin Butler. You seemed so perfect -- exactly the kind of PR icon that Sony needed, always saying and doing exactly the right thing for the company's image. You were always so in the know, always on top of the public pulse. Until Tuesday night, that is, when the Kevin Butler account on Twitter...

February 10th 2011 at 3:00am 0 Comments
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A Best Buy employee and Sony spokesperson Kevin Butler (both of which shall henceforth colloquially referred to as "Best Butler") recently appeared an a new PS3 ad announcing a pretty sound deal for you 3D-seekers out there. The retailer is currently offering a trio of bundles featuring Bravia HDTV...

November 30th 2010 at 7:30pm 0 Comments
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For the holidays, Sony is unleashing a previously unimaginable amount of Kevin Butler on an unsuspecting American public. Following yesterday's Gran Turismo 5 ad, Sony unveiled two additional commercials today starring the ersatz executive. Both ads push the PS3's appeal for the "whole family" (mean...

November 19th 2010 at 4:30pm 0 Comments
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Finally, the reason for Gran Turismo 5's hundred-year delay has been revealed -- and we'd just assumed it was due to the obstinate perfectionism of Kazunori Yamauchi. As it turns out, it was actually due to the obstinate perfectionism of Kevin Butler, as revealed in the commercial below.

November 19th 2010 at 12:00am 0 Comments
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"She's a bad mamma jamma" could take on a whole new meaning for the cast of the latest Kevin Butler PlayStation Move advertisement. Woods' game looks like it might lead this household to domestic violence! How many homes must you divide, Tiger? Answer us! How many?

October 13th 2010 at 3:40pm 0 Comments
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Sony faux-spokesman Kevin Butler's no stranger to talking smack about competitors -- though, for the life of us, we never expected him to turn his scornful eye upon infant dogs. Check out the US commercial for EyePet after the jump as we await a rebuttal from the dog people of the world.

September 17th 2010 at 2:00am 0 Comments
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Sadly, Sony pitchman Kevin Butler is not a real person, but SCEA VP Peter Dille says word may not have gotten around. "We've gotten contact from media people that aren't aware that he's a character, asking for an interview!" he told Industry Gamers ... Well, you can't blame us for trying, can you?

September 15th 2010 at 11:30pm 0 Comments
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Remember when motion-controlled games were simply for old people and children? (We kid!) However, Nintendo's marketing has rarely reached this level of aggression. Sony has launched a new website -- www.yaybuttons.com -- that plays hardball against Microsoft's button-free Kinect experience. By clic...

September 10th 2010 at 7:30pm 0 Comments
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Sony, here's an idea: just let Kevin Butler control your entire company. Seriously, Sir Howard Stringer is a great guy and all, don't get us wrong -- we've been up plenty of nights bawling our eyes out while he cradled us in his big, burly arms, assuring us that the PS3 would in fact be okay -- but...

September 2nd 2010 at 6:00pm 0 Comments
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Whether you call it an homage or a rip-off, an ad produced by New Zealand's TV3 bears a striking similarity to one of Sony's US PlayStation 3 ads starring faux executive Kevin Butler. As noted by Buttonmasher, the two commercials include nearly the same dialogue, setting, reaction shots and ... wel...

July 20th 2010 at 12:30pm 0 Comments