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Remember when motion-controlled games were simply for old people and children? (We kid!) However, Nintendo's marketing has rarely reached this level of aggression. Sony has launched a new website -- www.yaybuttons.com -- that plays hardball against Microsoft's button-free Kinect experience. By clic...

4 years ago 0 Comments
September 10, 2010 at 7:30PM
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Sony, here's an idea: just let Kevin Butler control your entire company. Seriously, Sir Howard Stringer is a great guy and all, don't get us wrong -- we've been up plenty of nights bawling our eyes out while he cradled us in his big, burly arms, assuring us that the PS3 would in fact be okay -- but...

4 years ago 0 Comments
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Whether you call it an homage or a rip-off, an ad produced by New Zealand's TV3 bears a striking similarity to one of Sony's US PlayStation 3 ads starring faux executive Kevin Butler. As noted by Buttonmasher, the two commercials include nearly the same dialogue, setting, reaction shots and ... wel...

4 years ago 0 Comments
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Did you know that in addition to being the new CEO of Activision Publishing, Eric Hirshberg is also responsible for giving birth to fake Sony pitchman Kevin Butler? It's true, the towheaded adman sprung fully formed from Hirshberg's loins while he was still with marketing firm Deutsch LA. However, ...

4 years ago 0 Comments
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He's kind of like Kevin Butler, but he's a lot younger and he's all about the PSP. His name is Marcus, Marcus 'PSP' Rivers (we're not confident that's his Christian name) and he's the face of a new ad campaign that Sony's running to promote the PSP and PSP Go: "Step Your Game Up." We saw a glimpse ...

5 years ago 0 Comments
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It's been a while since we last posted about a LittleBigPlanet creation that really knocked our socks off, but maybe that's because we were simply waiting for that super special level. You know, a platforming masterpiece that combines Sony spokesperson extraordinaire Kevin Butler with the fast-pace...

5 years ago 0 Comments

The latest video from Sony's fictional Vice President of a whole bunch of things has everything you could ever ask for: Tons of Kevin Butler bon mots, some clips of gameplay footage from ModNation Racers, and an appearance by real-life Sony president and CEO Jack Tretton. Unless, of course -- what ...

5 years ago 0 Comments

It's official: Kevin Butler is the worst-case scenario for advertisements. Not only do we enjoy the pseudo-spokesman's pitches for Sony products, not only are we completely swayed by his visage, but now we actually care more about the ads than the products they're trying to sell us. Take this ad for...

5 years ago 0 Comments
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Not only does PlayStation Move enable realistic motion controls for PS3 games -- it also allows for corporate dispatches from the future. We didn't hear about that at any press conference! But there's Kevin Butler, addressing us from November 2010 about advances in nutrition and the success of the P...

5 years ago 0 Comments
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Kevin Butler, you need not worry: Your job as Sony's VP of First Person Shooter Relations is in no threat of ending. Neither is your job as Chief Weaponologist, VP of Epic Footage, VP of Big Action Moments and -- our favorite -- Family Activities Director. In an interview with IGN, SCEA senior vice...

5 years ago 0 Comments
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Zipper Interactive's Ben Jones has some fighting words against Xbox Live users. At a recent European press event for MAG, he told Gamerzines that "Xbox Live [is] the more juvenile of the two," blaming "the things that are being said over Xbox Live." Certainly, anyone that's played a match of Halo 3...

5 years ago 0 Comments

We have to admit: Sony has a real winner with its "It Only Does Everything" campaign. The latest addition to the series promotes the PS3 as a family machine by focusing on Blu-ray movie playback and LittleBigPlanet. Once again, "Kevin Butler" delivers some real laughs by being totally creepy -- just...

5 years ago 0 Comments