keynote-address

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  • Ngmoco exec: Free-to-play is not exploitative

    by 
    Justin Olivetti
    Justin Olivetti
    03.28.2012

    Delivering the keynote address at the current Free to Play Summit in London, Ngmoco Sweden General Manager Ben Cousins came out in strong support of the business model. He said that his response to people asking if F2P takes advantage of players is always the same: "Any business model where 95 percent of people who don't pay cannot be exploitative." As most F2P players never spend money in such games and tend to play the most, Cousins thinks that the model works in favor of the gamer. He also stated that freemium games are not set up to trick people into paying, saying that it's "ineffective" if that is the case as a vast majority resists doing so. Cousins addressed the news stories of people who dangerously splurge on in-game purchases as a rarity: "I've never come across a big spender on a free-to-play game who has maxed out their credit cards. The big spenders I've met generally know what they're doing. Even the $5,000 spenders are not being exploited, they are just people who have found their big hobby." Ngmoco publishes freemium titles on the iOS and Android platforms, including games like We Rule and We City.

  • GDC Europe 2011: Richard Garriott says mobile and social titles are 'the future of games'

    by 
    Justin Olivetti
    Justin Olivetti
    08.17.2011

    Delivering the final keynote address at this year's GDC Europe, Richard Garriott said that the industry is rapidly moving away from MMOs as we know them and toward mobile and social gaming -- and that companies need to hop on board, lest they be left behind. Garriott used his iPhone as an example of this new direction: "I am now much more of a gamer than I ever been in my whole life, but the vast majority of the gaming I have played has been on this machine. I'm a devout believer that this is the current and near-term future of games." He defines this "new era" of gaming by having cheap games that are simple to use and connect you with real-world friends. While he thinks earlier social games like FarmVille were too simple and unappealing, Garriott says that they're evolving quickly. During the speech, Garriott expressed regret that his team didn't stick by the original vision for Tabula Rasa, and he urged fellow developers not to trade in their dreams in order to follow the company line. His new company Portalarium plans to "reinvent roleplaying yet again" by releasing a series of products that will capitalize on social gaming and retrain players to think beyond mere combat to a wider experience.

  • EVE Online Fanfest 2011: Keynote from the top of the world

    by 
    Krystalle Voecks
    Krystalle Voecks
    03.25.2011

    It's an exciting time to be an EVE Online capsuleer, especially if you have the ability to make it to Iceland or are checking out the livestreams. For the rest of us desk-bound mortals who weren't able to hop across the pond to make it to Fanfest 2011, well... there's always next year! Even now, pilots are partying down with the CCP development team and talking all things internet spaceships while others are networking. We'd bet there's probably even a bit of setup for an in-game scam or two going on as well. We are talking about EVE Online, after all. Thankfully, we here at Massively have sent two of our own intrepid adventurers to get into the thick of the action: Shawn Schuster and Brendan Drain. These two brave souls are facing the crowds at the top of the world to catch all the myriad events this weekend and have sent us some Quafe t-shirts field reports of all the action going on at Fanfest 2011. First up, it's a tasty overview of this year's opening keynote. So grab your drink of choice and join us after the break for more!

  • Rob Pardo talks about free WoW, Starcraft, Activision

    by 
    Natalie Mootz
    Natalie Mootz
    06.24.2008

    Rob Pardo, SVP of game design at Blizzard, gave the keynote speech at the Game Developer's Conference held in Paris this week. Here are some WoW-related tidbits from his talk and the Q&A session held afterward.About WoW WoW was first conceived as free to play, being supported by advertising. However, the non-subscription business model couldn't support Blizzard's goals for the game. Pardo suggested that Blizzard approached the MMO genre "very naively, or else we might not have done it." He once hired a WoW player who sent him a 16-page diatribe about the game because, even though the guy was wrong, "he was passionate" about improving the game. About Starcraft 2 Blizzard has no problem putting intellectual properties on hold for a while, hence the wait for a Starcraft game. Pardo says that they wanted to make a real-time strategy game but were "tired of green-skinned orcs" so they moved away from Warcraft to Starcraft. Starcraft 2 is at a playable stage in its development and he's having a lot of fun with it. Read more about Rob Pardo's keynote speech.