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Ubisoft analyst examines League of Legends' alleged business model flaws
Despite League of Legends' mind-boggling 67 million players and $624 million in revenue through 2013, it's not doing as well as it should be, at least according to Ubisoft Blue Byte's Teut Weidemann, who has been studying the game first-hand in conjunction with behind-the-scenes data. Weidemann argues that League of Legends' model has three major flaws: It gives too much away for free, it keeps releasing overpowered champions that are nerfed later after purchase, and it has a terrible 3.75% conversion rate from free to paying customers. Why is 3.75% bad? Weidemann explains: "Usually, conversion rates for client-based games is between 15 and 25 percent. World of Tanks has 30 percent. It could afford to have one-third of the customer base and have the same amount of money as League of Legends." He believes the only reason Riot is staying afloat is through the studio's extensive playerbase, and as such smaller games should steer clear of the same model.
League of Legends properly introduces Gnar
After teasing players about the nature of the newest champion arriving in League of Legends, Riot Games has provided a full introduction for the prehistoric yordle known as Gnar. He looks nice enough, actually, even sort of cute. At least until he gets angry and transforms into Mega Gnar, a hulking brute who's happy to crush everything in his path and then start down a new path so he can crush more things. Anger issues, in short. So how does Gnar play? It's all about managing the rage. In mini form, he's a quick attacker with some range who also has access to a handy escape ability. When he enrages, though, he's a tank-happy fighter with plenty of durability and burst damage. Both forms have their own weaknesses and strengths, so the art of playing him comes down to carefully maximizing his fits of rage before getting back out of danger. After all, who'd believe the little cute guy could get that angry?
League of Legends previews Gnar without a word
Who is Gnar? An upcoming champion for League of Legends. How does he or she play? We don't know. All we know is a little bit of what Gnar is all about, and that is shown in a quick teaser site that manages to convey a story without using a single word other than Gnar's name. Gnar seems like a pretty happy sort at first, but when a calamity befell Gnar's family, Gnar didn't handle it too well. Gnar can be seen breaking out of an ice tomb and setting forth on what we can only assume will be a rampage filled with enemy champions. Take a glance at the preview page to watch the whole thing play out, and keep your eyes peeled for more information on how Gnar will play. (Speculation has him focused on crowd control and area denial.)
League of Legends public chat rooms disabled by Riot
What's the fastest and easiest way to deal with the problems in League of Legends chat channels? Apparently, just shutting them down completely. Riot Games has removed several of the public chat rooms until the company finds a way to turn them into something "useful and accessible." The company is aware that there are great communities in the game, but it's too easy for toxic individuals to mask that. Not only were the public chat channels problematic, but even the private channels lacked effective moderation tools outside of an ignore button. The development team is starting over from a new foundation, hoping to make the chat rooms a place to hang out with friends and more easily organize matches instead of being... well, what they were before. Feedback is welcome, so chime in on the official forums if you know what you want to see when the chats finally return.
University adds League of Legends team to its athletic program
Could being at wiz video games get you a scholarship and a college degree? As far-fetched of a dream as that may seem, it's now becoming a reality at one institute of higher learning. Robert Morris University in Illinois announced today that it will be forming an official League of Legends varsity team as part of its athletic program for the 2014-15 academic year. Team members will be treated on the same level as other athletes, meaning that they're eligible for tutoring, support, and scholarships. The team is a result of the university's associate athletic director's love of competitive PC gaming and acknowledgement that it requires the same level of teamwork as other sports. "Although e-sports have long been a part of the culture of gaming, competitions have seen a large surge in popularity in recent years," the university posted. "Robert Morris University recognizes the value and legitimacy of e-sports and is excited to add e-sports to its already rich athletic program."
HBO's Game of Thrones advertises for League of Legends
League of Legends will be partnering up with HBO's Game of Thrones for a cross-promotional effort in the coming weeks. Riot Games said that HBO contacted the studio with the offer, saying that there was a shared interest between the two franchise's fanbases. Riot released League of Legends assets to HBO, which will then be turned into a trailer spotlighting both the MOBA and TV series. The game studio gave an overview of the promotion in an interview today: "HBO is doing a three-week activation in advance of their series premiere on April 6th. They're going to be getting some marketing assets, whether that's logo bugs or website takeovers. But we're also working with their team to produce a mash-up trailer. They're giving us some exclusive sneak peaks into footage that hasn't been seen before."
The best of Massively's League of Legends column, The Summoner's Guidebook
Former Massively writer Patrick Mackey was first brought onto the team to cover Champions Online in his Behind the Mask column, and he did so with technical expertise and brutal honesty that was even better-suited for his ultimate column here: The Summoners Guidebook, which for two years covered Riot Games' League of Legends, one of the biggest games on the planet. Today, in honor of that column's lengthy run, we share the very best of Patrick's articles. If you'd like to follow his future League of Legends blogging, you can find him at Boot Camp for Gamers.
The Summoner's Guidebook: Staying positive in League of Legends
This is the last issue of the Summoner's Guidebook for the time being. I hate to leave, but unfortunately things are out of everyone's hands. So before I go, I will give you my final lesson: the way to be the best League of Legends players you can be. I played my first game of Hexakill last week, and it was terrible. I was jungle Shyvana, and we had a duo top plus otherwise standard lanes. All of my lanes lost. Our Ryze went 0 and 6 against the enemy Syndra. The enemy Riven had something like 11 kills in the midgame with over 26 by the end. I was the only one not behind; our bottom lane was losing, but not terribly. We won that game. Some of that victory comes from the enemy screwing up. I will fully admit that if the enemy had played properly in the midgame, we would have lost. However, even with the enemy's mistakes, we were tens of thousands of gold and several towers behind. How is a comeback like that even possible? Here's how: Stay positive and always look for the silver lining.
The Summoner's Guidebook: Don't be afraid of LoL; just do it!
Everyone who plays League of Legends has bad games every now and then. Everyone has bad community experiences, too. I think it's rare to have a game where everything just feels exciting and positive and wonderful all the way through. LoL is really not well-designed for that. However, it's fear of loss, of playing poorly, and of dealing with jerks that keeps us from actually enjoying the game. Those things are real, but if you let those things get you down, you'll never give yourself a chance to improve.
Massively's Valentine's Day roundup
When a mob hits your eye with a big sharpened spike... that's not really amore! In fact, it's downright painful. But it's February -- a time when love is in the air, hearts are aflutter everywhere, and pink and red festoon your favorite MMOs. So in the spirit of the season, go ahead and give that mob an extra-hard love tap, right from... er, to the heart! And don't forget to collect whatever treasures it had for you because we all know Valentine's Day isn't all about the love; no, it's about the loot! Want to know where to get your hands on something special for this holiday? There are plenty of celebrations throughout the MMOverse offering a plethora of events and goodies. Check out some of the various Valentine's events and specials going on now.
The Summoner's Guidebook: Two years and I'm still playing LoL
It's the time of the year when I get to sit down and reflect a bit on how I've grown as a League of Legends player. Last year I had made some pretty big jumps in skill, especially in the realm of Dominion skill. This year I've kind of shifted my focus to SR. Also, I got a little more involved in the community, but not enough. That, I hope to change. Playing more stuff that you play Disappointingly for a lot of Dominion players who read these articles, I haven't been talking about it much lately. The big reason is I've been playing it a lot less, and unfortunately it's because the game mode isn't very popular. My solo queue time in Dominion is kind of long, for starters. Once you get to any sort of respectable level in that game mode, queue times start to get obscene. I end up having to wait 5-6 minutes for games on CS, and that's not so good.
The Summoner's Guidebook: My goals in League of Legends
Whenever I enter a League of Legends match, I have a few goals set in mind. Of course, winning is a goal, but that's not the only goal. My agenda tends to be a lot more long-term, relative to other LoL players. We've talked a lot about meta lately, and it tends to be a hot topic with Season 4's preseason patches shaking up the meta quite a bit. There are a lot of reasons to justify not playing meta. There are also a lot of reasons to take risky decisions that might not pan out.
The Soapbox: Novel content trumps novel mechanics
Action combat. Interactive conversations. Public quests. Voxel worlds. There are many game mechanics that developers of massively multiplayer online games crow about when promoting their games because these are the things that make their games stand out from the pack. Even if they're not the first to do it, they'll proclaim that they're doing it bigger and better than their predecessors. I don't have a problem with any of this. It's when the developers and their ardent fans gloss over the importance of the actual content these mechanics are applied to that I get annoyed. Mechanics are just a skeleton, and they can't do anything at all without some meat on the bones. Content matters, and good, fresh content will keep players interested long after the novelty of unusual mechanics has worn off.
The Summoner's Guidebook: Stop worrying about the LoL metagame
If there's one thing that seems to be fairly static among low and mid-level League of Legends players, it's that they dislike the metagame. If I weren't such an exception (being a kind of bad player overall), I'd say that probably 100% of low-level players challenge the meta. This kind of complaint hits the comments, my email inbox, or IMs all the time: "LoL is so dumb! There are only four viable champs in each role, and the meta is static." The first thing I'd like to point out is that those statements, regardless of variation, are all wrong. LoL as a game changes wildly from patch to patch and season to season, and while the existing Summoner's Rift solo queue metagame is more or less fixed in terms of roles (duo bot, one jungler, a "support" who does not CS in favor of giving it to an ally), none of that applies to premades of three or more players or other game modes. Even between the roles, there's a wide variation in expectations of what those roles should do. Stop blaming the game; think outside the box and start seeing the game for what it really is.
Riot claims 27 million daily players for League of Legends
It's no secret that Riot Games's League of Legends is the biggest MOBA on the block, but just how big might come as something of a surprise. Riot has revealed that the League playerbase has now reached 27 million players daily. Player concurrency hits about 7.5 million players during high-traffic hours; for comparison, Valve's Dota 2, which most would consider League's primary competitor, sees about seven million players per month. The high numbers have done wonders for Riot's pocketbook, helping League to generate over $624 million in revenue in 2013.
The Summoner's Guidebook: Supports are ruling League of Legends
I think Season 4 of League of Legends has been dominated by support play. Some of this is because there have been a number of really inspiring star support players at the pro level, and their brilliance is shining down a bit on us plebians. Although I think that the Season 4 jungle is still really messed up, the support role has really solidified in a good way. What do I mean by "good"? Supports still get less gold than other roles and don't generally rock huge K/D ratios. They're still the team's ward machines, as we talked a bit about last week. However, the support's overall game impact has increased dramatically. Supports get more gold than before; they are making plays, initiating fights, and making way more of an impact in those fights than they ever were before. There's no more need for a support who is an ult and ward bot; you can now tank, deal damage, or whatever mix of support you want.
Potential League of Legends patching problems due to porn filters
Will the UK's anti-sex law cause issues with patching League of Legends? According to LoL's subreddit, some members are seeing an effect from the filters UK Internet service providers have in place by default to block pornographic content for new customers; specific update files that happen to have "sex" in the wording -- VarusExpirationTimer.luaobj and XerathMageChainsExtended.luaobj -- have been blocked. Riot Games informed Eurogamer that there are no reported incidents of this law interfering with the game, but the studio is monitoring the situation. If players run into a problem, they should contact LoL support for help.
Led by mobile and free-to-play, U.S. digital sales see big gains in 2013
The digital games market is still on the rise, generating $11.7 billion in sales in 2013. According to market research firm SuperData, this total marks an 11% increase over digital sales in 2012. SuperData noted that Christmas and New Year's occurring in the middle of the week may have helped spiked end-of-year numbers; December 2013 saw a 36% increase in digital sales compared to December 2012. Mobile titles claimed the largest percentage of the digital pie, representing $3.6 billion in sales. Free-to-play titles were up 45% year-on-year to $2.9 billion. Perhaps most interesting for MMO players is the fact that F2P MMO offerings from games like World of Warcraft and Star Wars: The Old Republic landed in the top ten, though the top three free-to-play earners in 2013 were CrossFire, League of Legends, and Dungeon Fighter Online. Data used by the firm is gathered by collecting digital transaction data directly from developers and publishers. [Thanks to Hagu for the tip!]
The Summoner's Guidebook: Wards win League of Legends
A lot of you have noticed that I've been talking a lot about wards over the past several months. This is for a good reason: Wards win League of Legends! I think that every one of my past wins on Summoner's Rift has been either due to wards or a complete blowout laning phase. Of those two things, there's one you have almost zero control over, even as a jungler. You can outlane the person you're against, but there's no telling when your opponent is just better than you. If you're a jungler, sometimes the enemy lanes don't give you any openings or your lanes just throw kills away to the enemy jungler. No matter how good you are, someone can always be better than you -- or your allies can be horrible. However, in Season 4, if you place down a ward, in probably 90% of circumstances you're getting vision for the full duration of the ward. No matter how good the enemy team is, if it moves through that area, you get intel. If it doesn't, you also get intel.
Greg Street is now lead game designer at Riot Games
Greg Street, also known as Ghostcrawler, was the lead systems designer for World of Warcraft for much of the fantasy MMO's life. When he left Blizzard late last year, the rumor mill exploded with speculation on where (and why) one of WoW's most familiar and visible developers might be going. As of today, the mystery appears to be solved. Information on Street's LinkedIn profile, supported by several industry sources, indicates that he is now working as lead game designer at Riot Games, known for the massively popular League of Legends. Street has yet to confirm the move via Twitter or any other official channel.
