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You won't have to splurge on a luxury car (or a pricey option package) just to get a vehicle that will brake by itself in a crisis. Toyota has launched a strategy that will bring automatic braking to most of its lineup, not just premium rides. The technology will be a relatively low-cost ($300 to ...

1 month ago 0 Comments
March 31, 2015 at 2:26AM
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Wondering what it's like to get behind the wheel of Lexus' high-performance 2015 RC F sports coupé? Now you can find out -- well, sort of. The company has built a virtual reality RC F using the car's actual steering column, foot pedals and an Oculus Rift DK2 headset. It calls the setup the ...

7 months ago 0 Comments
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Lexus wants to put you in the seat of its 2015 RC F, even if it means you're sitting in a virtual version of its latest performance vehicles. The car manufacturer recently launched a beta version of the RC F Rift, a virtual reality representation of the car's interior using the Oculus Rift Developm...

7 months ago 0 Comments
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Welcome to IRL, an ongoing feature where we talk about the gadgets, apps and toys we're using in real life and take a second look at products that already got the formal review treatment. Like every good sitcom family, we've got friendly neighbors who sometimes drop in to say hello. This week,...

1 year ago 0 Comments
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We're boots on the ground at the 2012 Paris Auto Show and Lexus is one of the first auto makers to roll out its concept hardware for the show. The company had a few machines to unveil, but the highlight is definitely the curvaceous LF-CC. It is, alas, just a concept that is intended more to show t...

2 years ago 0 Comments
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Don't you hate those "car as a gift" commercials this time of year? If you're in the US, you'll probably know what we're talking about: There's a certain car company that shows commercials during the holidays with an actual car being given as a gift, as if there was some world out there where i...

3 years ago 0 Comments
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The rattling of naked cassettes in the glove box. The crunching of plastic cases in the footwell. That satisfying clunk when a tape got pulled down into the dash. For those who drove in the '80s and '90s those are memories of in-car audio, the ubiquitous tape deck, and it's now dead. Well, dead as ...

4 years ago 0 Comments
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The older among you might vividly remember Lexus' old ad campaign from the company's early years whereby they'd run a car on a dyno with an unbreaking, unfaltering pyramid of champagne glasses perfectly balanced on the hood. To celebrate the launch of the $375,000 LFA supercar, Lexus put a new twi...

4 years ago 0 Comments
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This Lexus bicycle has apparently been quietly making the rounds since the last year's Tokyo Motor Show, but the automaker has rolled it out again to coincide with the Great British Bike Ride, and it's taken the opportunity to dish some details on it. While it's still just a concept, it does exist ...

5 years ago 0 Comments

Nintendo and Lexus hosted an intense Wii Tennis competition in Rockefeller Center yesterday. After competing for three consecutive days, the winner will get a free one year lease on a Lexus IS F and VIP tickets to the US Open finals. In the end, Benjamin Melinger proved to be the most hardcore of...

7 years ago 0 Comments
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To celebrate the U.S. Open, Lexus set up the pictured play area as part of a contest to win a free year's lease on their IS-F model car. Shame it isn't a free car period, but beggars can't be choosers, right? This car is the same model car the tournament winners will be receiving, apparently. Lexus ...

7 years ago 0 Comments
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Face detection on your average digicam may not seem that special, but strapping the feature atop your steering column can certainly make for a more enjoyable (and safer) driving experience. Lexus' new LS600hL sports a Driver Monitoring System, which places a detection device in front of the drive...

8 years ago 0 Comments
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If there's two things we like here at Engadget, it's charities and outspoken CEOs. Thanks to Creative accomplishing both in one fell swoop, the company will not only throw a month long celebration in Singapore, but give lucky donors a chance to roll away in Sim Wong Hoo's whip. To celebrate a whoppi...

8 years ago 0 Comments
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Toyota has unveiled two new collision detection systems slated to make its way into new Lexus LS models shortly: first, an NEC built IMAPCAR chip which constantly monitors the rear of vehicle and will warn the driver if the car behind them is about to hit them by flashing the car's hazard lights, an...

8 years ago 0 Comments