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The West Coast is finally getting an earthquake early warning system
On September 19th, 1985, Mexico City was devastated by an 8.0 magnitude earthquake that killed as many as 30,000 people and leveled buildings across the city, including the 12-story Hospital Juárez, one of the oldest hospital institutions in Mexico. In response, the government set about creating the world's first earthquake warning system. One that, when an 8.1 tremblor set in on the city September 7th of this year, and a second 7.1 less than two weeks later, saved potentially tens of thousands of lives by giving them more than a minute's notice to head to safety. So why doesn't America have one along its Pacific coast as well? Turns out we almost do.
The Force is with SWTOR: EA stock bounces back, budget revealed
It seems like everyone is obsessed with the exact amount of money EA spent creating its most expensive title ever, but the Los Angeles Times may have a final number to end the discussion: Apparently, Star Wars: The Old Republic cost $200 million. Other interesting details from the Times' investigation into what it calls a "galactic gamble" include the fact that it was made by 800 people on four continents with an additional 1,000 voice actors (doing three languages) handling 4,000 characters. The project was such a massive undertaking that BioWare co-founder Greg Zeschuk likened it to "teaching elephants to do ballet." One of the interesting details of this behind-the-scenes expose is that BioWare said that certain movies and TV miniseries influenced class storylines, such as Big Trouble in Little China for the Smuggler and Band of Brothers for the Trooper. There's also some good news following yesterday's word of EA's stock hit. MarketWatch reports that several brokers have defended the title, resulting in a 2% bounce back in EA's stock. As part of that, a Pacific Crest analyst raised his predictions of quarter sales for SWTOR from 1.5 to 2.2 million, with 800,000 subscribers. Another analyst claims that over two million units of SWTOR have been sold since launch with an expectation that 75% to 90% of players will stay on as paid subscribers following the first free month.
Lost in translation: Microsoft retail stores not matching Apple success?
In a pattern we've seen repeated numerous times over the years, copying the superficial look and feel of something often does not yield the same end result. Over the years, Microsoft has frequently taken inspiration from the work of Apple, including Windows, Zune and, of course, its new retail stores. The record of commercial success for Redmond has been decidedly mixed, with Windows obviously being huge and the Zune a dismal failure. Despite hiring (and then losing to Tesla) George Blankenship, who helped craft Apple's retail experience, and locating its stores adjacent to Apple stores, Microsoft just doesn't seem to be gaining much traction. So far, Microsoft has opened seven stores but hasn't said much publicly about their performance. The LA Times did a bit of anecdotal analysis at the Shops at Mission Viejo mall, where the two stores sit near each other. Over the half hour period that the stores were observed, 19 customers walked out with purchases from Apple while only 3 did the same at the Microsoft store. This is far from a scientific analysis, but given the slow rate of expansion for Microsoft, it probably isn't atypical. Microsoft has said little publicly about its goals for the stores, other than building its brand. The problem is that most of the products that the stores sell don't carry its brand, aside from a small Windows sticker or logo. Other than software and accessories, all of the main items available from an Apple store are from Apple. The limited lineup of products made by Apple allows the stores to stock almost all of the variations available. Microsoft sells computers from HP, Samsung and others, and the limited space in a mall location means that it ends up with less selection and higher prices than a competing big box store like Best Buy. Without Apple's hard to define "cool" factor and more focus, it's not apparent whether Microsoft will be able to make a go of its stores, or if they will become the next Bob. What is it about Apple stores that makes you buy stuff there instead of Best Buy or Target? [via Electronista]
