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In a move that will no doubt perplex, flummox and befuddle many media commentators and technology columnists who erroneously believed that Second Life was a Web 2.0 social networking tool, Linden Lab has acquired social networking site, Avatars United (and developers of same, Enemy Unknown AB). Thi...

5 years ago 0 Comments
January 30, 2010 at 4:00PM
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Welcome to The Virtual Whirl, a new weekly Massively column covering virtual environments generally. The term 'virtual world' is slowly seeing less use, being supplanted by the more general 'virtual environment', but the world term still has a fair bit of life left in it. Virtual environments cover...

5 years ago 0 Comments
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Yesterday at the morning Second Life mentors' meeting, Linden Lab staff announced that Linden Lab's sponsored mentor group, which had been functionally closed (in all but name) for approximately a year now, would finally be disbanded in practice. The move doesn't really come as much of a surprise t...

5 years ago 0 Comments
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Virtual environment operator Linden Lab has partnered up with 888 Holdings plc's Gisland/Dragonfish division to provide payment processing for non-US Second Life customers. A spokesperson for Linden Lab told us, "We're working together with Gisland on a cashier interface and other tools that will g...

5 years ago 0 Comments
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Mark Kingdon, Linden Lab's CEO, has been a bit of a mystery figure since his appointment about a year and a half ago. While he has not been uncommunicative, it's been hard to get a very good sense of the man at the helm of Linden Lab, his passions, interests and direction. We were very pleased, ther...

5 years ago 0 Comments
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Over the last few days, Linden Lab CEO Mark Kingdon, and Lab director of Marketing and Communications, Catherine Smith have been in Europe, where Kingdon is reportedly seeking office-space for Linden Lab in Amsterdam. The office is intended to start as a small marketing headquarters for Linden Lab. ...

5 years ago 0 Comments
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It seems these days that you can't have a Linden Lab employee give a speech to Second Life users without some included warning label of rough times ahead for them. It's almost relentlessly axiomatic nowadays. At this year's Second Life Community Convention, Rosedale gently urged users and Lindens to...

5 years ago 0 Comments
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After Linden Lab CEO Mark Kingdon's announcement of a standalone virtual world product (essentially Second Life, but able to be run on private servers and with no connection to Linden Lab's virtual world) at the last Virtual Worlds London, the Lab's new director of enterprise marketing, Amanda Van N...

6 years ago 0 Comments
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November metrics for Linden Lab's virtual environment, Second Life are available for examination. September and October were relatively poor months, and November's results don't look great at all. In fact every one of Linden Lab's key metrics fell in November. Land size, user-hours, transactions, P...

6 years ago 0 Comments
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October metrics for Linden Lab's virtual environment, Second Life are not yet formally available, but Lab CFO John Zdanowski wound up giving out a link to the information in advance, so we have the figures to work with. September was not a good month by these metrics, and we were interested to see h...

6 years ago 0 Comments
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Much has been made of a statement recently by Linden Lab's new CEO, Mark Kingdon, that 'Premium subscriptions are immaterial in our overall business.' You see, in a sense that's pretty much spot-on. Unless a premium account owns more than 512 square metres of the Linden Estate (colloquially known ...

6 years ago 0 Comments
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New Linden Lab CEO Mark Kingdon is still making irregular postings to the official Second Life blog. It's all heady and exciting stuff, to be sure. Growth, focus on improvement of the new user experience, simplified registration, and so on. Yet something seems to be missing. What's missing is anyt...

6 years ago 0 Comments
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You may recall our coverage of the state of the main Second Life blog this week, which drew a very prompt response from virtual environment operator Linden Lab. The Second Life blog has been steadily transforming from a communications tool that conveys information to users into a marketing and promo...

6 years ago 0 Comments
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Wednesday through Friday this week, Linden Lab decided to skip starting some new Second Life users on their Orientation Island, as an experiment, and land them straight onto ten updated Help Islands instead. We use the term 'updated' rather loosely here, unfortunately. Help Islands 201 through 210 ...

6 years ago 0 Comments
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While the announcement of the Google Lively public beta may have taken many by surprise, apparently it did not take Linden Lab unawares -- their Second Life messages were already lined up and ready to go. Indeed considering that information about Lively's launch was available to a number of people w...

6 years ago 0 Comments
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Linden Lab's newly-minted CEO, Mark Kingdon, has posted another communique to Second Life users, and it isn't hard to see a certain fear in the phrasing and timing. 'The possibilities of Virtual Worlds have attracted a slew of entrepreneurs and even some Internet giants,' writes Kingdon in his secon...

6 years ago 0 Comments
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Linden Lab Chairman, Philip Rosedale and freshly-minted CEO Mark Kingdon gave an introductory speech at 10AM Pacific time to open Second Life's fifth anniversary for 23 June, 2008. While some have considered the speech to be somewhat bland and uninspired/uninspiring, it was pretty much what you'd e...

6 years ago 0 Comments

Apparently employees of Linden Lab are easy targets, because there are not one, but two parodies on the menu today! The first machinima comes from Crap Mariner, and it introduces us to his version of M Linden, who recently signed on as the new CEO of LL. In Crap's Second Life, he's a sassy little M ...

6 years ago 0 Comments
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In the last couple of years, Linden Lab has grown from around 50 people to (we are told) around 250 people. It is a growth stage of companies that most do not survive, as usually they do something lethally boneheaded in the process. Another stage that many companies do not survive is their first cha...

6 years ago 0 Comments