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In a move that will no doubt perplex, flummox and befuddle many media commentators and technology columnists who erroneously believed that Second Life was a Web 2.0 social networking tool, Linden Lab has acquired social networking site, Avatars United (and developers of same, Enemy Unknown AB). Thi...

January 30th 2010 at 4:00pm 0 Comments
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Welcome to The Virtual Whirl, a new weekly Massively column covering virtual environments generally. The term 'virtual world' is slowly seeing less use, being supplanted by the more general 'virtual environment', but the world term still has a fair bit of life left in it. Virtual environments cover...

January 24th 2010 at 3:00pm 0 Comments
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You might recall that, back in September, Linden Lab CEO Mark Kingdon and the Lab's director of Marketing and Communications Catherine Smith took a trip to Amsterdam, where it was revealed that they were seeking space for a new marketing headquarters for Linden Lab. Well, the new office isn't open...

January 3rd 2010 at 12:00pm 0 Comments
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Yesterday at the morning Second Life mentors' meeting, Linden Lab staff announced that Linden Lab's sponsored mentor group, which had been functionally closed (in all but name) for approximately a year now, would finally be disbanded in practice. The move doesn't really come as much of a surprise t...

November 19th 2009 at 12:00pm 0 Comments
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Virtual environment operator Linden Lab has partnered up with 888 Holdings plc's Gisland/Dragonfish division to provide payment processing for non-US Second Life customers. A spokesperson for Linden Lab told us, "We're working together with Gisland on a cashier interface and other tools that will g...

November 18th 2009 at 9:00pm 0 Comments
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Mark Kingdon, Linden Lab's CEO, has been a bit of a mystery figure since his appointment about a year and a half ago. While he has not been uncommunicative, it's been hard to get a very good sense of the man at the helm of Linden Lab, his passions, interests and direction. We were very pleased, ther...

November 5th 2009 at 10:00am 0 Comments
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Over the last few days, Linden Lab CEO Mark Kingdon, and Lab director of Marketing and Communications, Catherine Smith have been in Europe, where Kingdon is reportedly seeking office-space for Linden Lab in Amsterdam. The office is intended to start as a small marketing headquarters for Linden Lab....

September 28th 2009 at 10:00am 0 Comments
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It seems these days that you can't have a Linden Lab employee give a speech to Second Life users without some included warning label of rough times ahead for them. It's almost relentlessly axiomatic nowadays. At this year's Second Life Community Convention, Rosedale gently urged users and Lindens t...

August 17th 2009 at 1:00pm 0 Comments
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After Linden Lab CEO Mark Kingdon's announcement of a standalone virtual world product (essentially Second Life, but able to be run on private servers and with no connection to Linden Lab's virtual world) at the last Virtual Worlds London, the Lab's new director of enterprise marketing, Amanda Van N...

April 6th 2009 at 11:00am 0 Comments
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November metrics for Linden Lab's virtual environment, Second Life are available for examination. September and October were relatively poor months, and November's results don't look great at all. In fact every one of Linden Lab's key metrics fell in November. Land size, user-hours, transactions...

December 12th 2008 at 12:00pm 0 Comments
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October metrics for Linden Lab's virtual environment, Second Life are not yet formally available, but Lab CFO John Zdanowski wound up giving out a link to the information in advance, so we have the figures to work with. September was not a good month by these metrics, and we were interested to see h...

November 19th 2008 at 10:00am 0 Comments
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Much has been made of a statement recently by Linden Lab's new CEO, Mark Kingdon, that 'Premium subscriptions are immaterial in our overall business.' You see, in a sense that's pretty much spot-on. Unless a premium account owns more than 512 square metres of the Linden Estate (colloquially known a...

November 14th 2008 at 10:00am 0 Comments