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Marshall London: What happens when an amp maker builds a phone?
Why does a company famous for making guitar amps decide to make a phone? The Marshall brand realized clinging to its rock heritage won't serve it forever. That's why it already moved into headphones and Bluetooth speakers -- modern day lifestyle products -- via a collaboration with Zound Industries. The "London" phone could easily have just been a rebadge, but the first hint it was going to be something different came at the press event. The news conference had all the trappings of a "proper" handset launch: a nice venue, presentations, even a few famous faces joining the CEO on stage. But, unlike, say, awkwardly peddling U2's new album, Marshall dished out shots of JD and put on punk rock performances. At one point, an executive on stage proclaimed the company was going to [verb beginning with F] the competition, in the [orifice beginning with A]. Whether that's going to catch on like Tim Cook's "We think you're going to love it," I'm not sure. I'll admit, though, it made me instantly warm to Marshall.
