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Ubisoft Massive says that PC gamers looking forward to its Division shooter won't be sacrificing any presentation quality because of their console counterparts. "Obviously we want to make a game that looks the best it can on its respective format, so Xbox One, PlayStation 4, and PC," Massive's Mart...

8 months ago 0 Comments
November 6, 2014 at 7:00PM
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The Division, the third-person, open-world shooter set in a Tom Clancy universe, is in co-development by Massive Entertainment and Driver: San Francisco developer Ubisoft Reflections. Develop reported the partnership from an interview with Reflections' Managing Director, Pauline Jacquey. Jacque...

1 year ago 0 Comments
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I was passing out Massively t-shirts at a fan event a few year back when an arguably large man told the crowd that he probably shouldn't be wearing a shirt with the word "massive" on it. We all got a chuckle, but I don't think I would have defined him as massive before he made that comment. We a...

1 year ago 0 Comments
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In our editorial Soapbox this week, a Massively writer suggested that MMO players have a difficult time agreeing on what constitutes an MMO at least in part because of fundamental confusion over the term "massive." I've always thought the word too relative to be useful; I like the idea of playing a...

1 year ago 0 Comments
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Ubisoft is working on a AAA MMO according to the internet sleuths at PlayStation Lifestyle. The site unearthed a mention of the top secret project in the LinkedIn profile of Massive Entertainment's Marc Cartwright as well as a call out for a lead level designer on Massive's own website. No pla...

2 years ago 0 Comments
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Tweet While many of us haven't actively taken part in EVE Online's territorial warfare, news routinely surfaces of the massive alliance wars that take place in the game's lawless nullsec regions. As the number of players subscribed to EVE increases, so too does the size of the average nullsec f...

4 years ago 0 Comments
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Microsoft has confirmed the reported closure of its Massive in-game ad company and the dissolution of the brand name. Posting on the Microsoft Advertising Blog, corporate ad VP Rik van der Kooi explained that the Massive technology would be integrated into Microsoft's first-party ad business, "focu...

4 years ago 0 Comments
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Adweek reports that inside sources at Microsoft have confirmed that Massive Inc., a Microsoft-owned advertising firm with a focus on in-game marketing, will be shut down by its parent company before the end of the month. The reasons for Massive's waning business are apparently twofold: Apparently, ...

4 years ago 0 Comments
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As a reader of Massively, you should have a pretty good idea what MMORPG means. Not just what it stands for, but what it feels like, looks like, and behaves like. The problem is, despite common definitions, the games keep coming in different shapes and sizes -- and from all over the world. While I ...

4 years ago 0 Comments
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EA's been keen on in-game advertising since 2006, and, two years ago, signed a pretty big deal with in-game ad provider Massive. Apparently, though, EA won't be re-upping that agreement. As Mediaweek reports, the publisher has instead decided to take it upon itself to coordinate in-game ad sales st...

5 years ago 0 Comments
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On the Microsoft Advertising Blog, J.J. Richards, head of Massive Incorporated, decided to dispel some rumors surrounding the in-game ad industry. Specifically, Richards noted that the in-game ad industry is "thriving." He adds that in fiscal 2009 Massive has seen "double-digit year-on-year revenue...

5 years ago 0 Comments
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Microsoft's in-game ad company, Massive, has announced that it will be providing ads for several major publishers this fall, namely THQ, EA and Activision. Massive will supply ads for EA's sports lineup -- including Madden NFL 10 -- and Need for Speed: Shift. For Activision, the company will provid...

5 years ago 0 Comments
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Epic Games has opened a new subsidiary in Seoul, Korea, with plans to provide licensing services and support resources to development teams using its Unreal Engine. Epic Games Korea will be led by Ray Park, formerly the business and strategy development manager for Microsoft's in-game advertising ...

6 years ago 0 Comments
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It seems as though the reports coming in this morning regarding Microsoft layoffs at its in-game advertising department, Massive, were more than a tad overstated. A Microsoft spokesperson, as well as Cassandra Nuttall, head of marketing at Massive, confirmed to us this afternoon that, "In total, t...

6 years ago 0 Comments
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Not only did Blizzard clean up at the MI6 awards (and yes, that's not to be confused with the British Intelligence Agency that some dude named Bond works for), but their partners at Massive also gave a presentation there. Who's Massive, you ask? You may not know their name, but you've already seen t...

6 years ago 0 Comments