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On the Microsoft Advertising Blog, J.J. Richards, head of Massive Incorporated, decided to dispel some rumors surrounding the in-game ad industry. Specifically, Richards noted that the in-game ad industry is "thriving." He adds that in fiscal 2009 Massive has seen "double-digit year-on-year revenue...

October 6th 2009 at 5:36pm 0 Comments
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Microsoft's in-game ad company, Massive, has announced that it will be providing ads for several major publishers this fall, namely THQ, EA and Activision. Massive will supply ads for EA's sports lineup -- including Madden NFL 10 -- and Need for Speed: Shift. For Activision, the company will provid...

September 1st 2009 at 4:00am 0 Comments
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Epic Games has opened a new subsidiary in Seoul, Korea, with plans to provide licensing services and support resources to development teams using its Unreal Engine. Epic Games Korea will be led by Ray Park, formerly the business and strategy development manager for Microsoft's in-game advertising c...

June 29th 2009 at 6:30pm 0 Comments
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It seems as though the reports coming in this morning regarding Microsoft layoffs at its in-game advertising department, Massive, were more than a tad overstated. A Microsoft spokesperson, as well as Cassandra Nuttall, head of marketing at Massive, confirmed to us this afternoon that, "In total, th...

May 6th 2009 at 7:00pm 0 Comments
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According to multiple reports this morning, the second round of Microsoft layoffs has affected Microsoft's in-game advertising arm, Massive. Apparently as much as 75 percent of the staff has been cut, according to anonymous sources at VentureBeat. "As part of the plan we announced in January to red...

May 6th 2009 at 2:15pm 0 Comments
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Microsoft is partnering on some Discovery Channel ad buy to promote Deadliest Catch -- it's a show about crab fisherman and a badly reviewed game -- but the only things worth caring about are the free MS points being given away. The campaign will have "a number of click-to-video executions across t...

April 13th 2009 at 11:30am 0 Comments
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Not only did Blizzard clean up at the MI6 awards (and yes, that's not to be confused with the British Intelligence Agency that some dude named Bond works for), but their partners at Massive also gave a presentation there. Who's Massive, you ask? You may not know their name, but you've already seen...

April 9th 2009 at 7:30pm 0 Comments
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Massive Entertainment, developers of World in Conflict and the Ground Control series, have a new home at publisher Ubisoft. The Swedish studio was let go by Activision Blizzard following "The Merger." Clearly, despite Massive's quality work, WiC and the studio's RTS proficiency lacked the "potentia...

November 10th 2008 at 6:30pm 0 Comments
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How much did it cost 2008 US Presidential Candidate Barack Obama to put ads inside of Burnout Paradise and other titles? According to a Federal Election Commission filing (via Gamespot), Obama's campaign sent $44,465.78 to Massive Incorporated to run in-game advertisements, from October 6 to Novemb...

October 30th 2008 at 1:15pm 0 Comments
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Real-time-strategy isn't exactly the largest, most well rounded genre on the 360, and while we have seen Lord of the Rings and C&C3 do relatively well on console, there still isn't any kind of breakout hit. While the appropriateness of RTS to consoles is debatable (as is the likelihood of there...

April 28th 2008 at 9:00am 0 Comments
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In-game advertising. Just saying the words invoke anger to Bruce Banner proportions for some gamers. Today EA and Massive announced a two-year extension you should probably go shopping for purple shorts.Bringing advertising to such EA hits as Burnout, Madden, NBA Live, NHL and Nascar to the Xbox 360...

March 18th 2008 at 2:15pm 0 Comments