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Massive Entertainment, developers of World in Conflict and the Ground Control series, have a new home at publisher Ubisoft. The Swedish studio was let go by Activision Blizzard following "The Merger." Clearly, despite Massive's quality work, WiC and the studio's RTS proficiency lacked the "potenti...

6 years ago 0 Comments
November 10, 2008 at 6:30PM
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How much did it cost 2008 US Presidential Candidate Barack Obama to put ads inside of Burnout Paradise and other titles? According to a Federal Election Commission filing (via Gamespot), Obama's campaign sent $44,465.78 to Massive Incorporated to run in-game advertisements, from October 6 to Novemb...

6 years ago 0 Comments
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Real-time-strategy isn't exactly the largest, most well rounded genre on the 360, and while we have seen Lord of the Rings and C&C3 do relatively well on console, there still isn't any kind of breakout hit. While the appropriateness of RTS to consoles is debatable (as is the likelihood of there ...

7 years ago 0 Comments
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In-game advertising. Just saying the words invoke anger to Bruce Banner proportions for some gamers. Today EA and Massive announced a two-year extension you should probably go shopping for purple shorts. Bringing advertising to such EA hits as Burnout, Madden, NBA Live, NHL and Nascar to the Xbox 3...

7 years ago 0 Comments
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We can expect ads to continue to be shoved down our throats in games from Electronics Arts as the company has extended its deal with Microsoft's in-game ad firm Massive to offer dynamic ads in games for the next two years. While Massive will continue to offer in-game ads in existing titles from E...

7 years ago 0 Comments
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Anyone who's spent even a little time rocking out to Guitar Hero III has likely noticed the game's heavy-handed approach to product placement, with stages littered with cans of Red Bull and billboards hocking everything from Axe Body Spray to Pontiac. The whole thing feels oppressive and graceless...

7 years ago 0 Comments
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Today, Sierra Entertainment sent word that their Cold War based RTS World in Conflict will not be releasing to the Xbox 360 this year and is instead being pushed back into 2008. World in Conflict is currently available on the PC and was originally slated for a November release on the 360 until today...

7 years ago 0 Comments
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Rumored earlier this month, Sierra has confirmed today that the Massive Entertainment RTS, World in Conflict, is heading to the Xbox 360. The PC version is expected in September with the 360 version following sometime after. No date has been given, but an official announcement is expected soon. Wor...

7 years ago 0 Comments

Finally, some hard video evidence that druids are a bit too overpowered in World of Warcraft. You can't really argue after seeing this video. Could your poor warlock, paladin, or shaman stand up to this? We highly doubt it. Hopefully Blizzard will heed the call and scale back on the druids just ...

8 years ago 0 Comments
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This controller is just a couple of millimeters larger than the Xbox's original controller, so if you're looking for a throwback to that, or something that can double as the monolith in 2001: A Space Odyssey, then look no further. Sibling site Xbox 360 Fanboy has posted a link to instructables.com,...

8 years ago 0 Comments
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While Joystiq might not be prepared to let go of the whole "attack the crab for massive damage" thing, we're a little more mature. We'd never stoop so low as to kick Sony while they're down, or their fans for that matter. We're mature, thoughtful individuals who treasure our relationship with compet...

8 years ago 0 Comments
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According to oddly-capitalised research agency comScore Networks, gamers are a ripe target for marketers. With almost 50% of all Internet users apparently reading game sites, reaching out to these 76 million consumers is big business. The survey also looked at attitudes to in-game advertising amongs...

8 years ago 0 Comments
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Joystiq reader "Pickypants" asked a great question earlier this morning in our post about Microsoft's acquisition of Massive Inc. He asked, "how -- specifically in games -- will ads give a benefit to the end user?" First, just to get this out of the way: we know that ads can ...

9 years ago 0 Comments
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Last week's news that Microsoft would be acquiring video game advertising firm Massive Inc. for between $200 and $400 million was confirmed by Microsoft on Thursday. According to a Microsoft press release, Massive’s technology for inserting advertising into games will be integrated across Mic...

9 years ago 0 Comments

Just when you thought Microsoft could get no more massive, The Wall Street Journal reports that Microsoft is acquiring New York-based video game advertising company Massive Inc. for between $200 million and $400 million. We're not sure what took the Journal so long. We totally saw this one coming, l...

9 years ago 0 Comments
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Several Joystiq readers are anticipating NCsoft's upcoming cliché-busting MMO Auto Assault, but this news might come as a shock. NCsoft have teamed up with in-game advertising firm Massive Incorporated, who will be bringing "real-life advertising" into the post-apocalyptic world of...

9 years ago 0 Comments
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In-game advertising is on the rise, and while most ads you might see in games are reasonably well placed, there are some ad campaigns that pander more to the advertiser than the specific game setting. This latest development is along the same lines -- Next Gen brings word that Massive Inc. will be t...

9 years ago 0 Comments