mean-girls
Latest
Paramount searching for new games pimp
Dear Mr. Paramount, Recently it has come to my attention that Paramount is looking for a new executive to lead its gaming initiative. Although I assume that holding the lucrative Saturday Night Fever and Mean Girls gaming licenses means you've received a countless amount of quality resumes, the chance to work with Lindsay Lohan was too great an opportunity to pass up -- we actually almost worked together once, as I regularly volunteer at various rehab facilities throughout the Bay Area but she had supposedly "got all better" and checked out by the time I started at three of the nine centers she has "visited" in the last four months -- but, I digress. I humbly throw my hat into the ring of "exciting executive possibilities."
Paramount and Habbo BFF
In-game advertising is something we've heard a lot about over the last couple of years. Game publishers and advertising companies have fostered close relationships based on the demographics they covet. Though some self-deluded "experts" on the topic like to argue that ads in games actually improve the gameplay experience, it's an extremely precarious rope to walk. The very second the advertising steps over invisible line of bad taste, the player base is liable to rebel. It's difficult then to tell what to make of this new partnership between Paramount and Habbo, where Habbo players will be able to purchase in-game merchandise branded with new Paramount properties like The Spiderwick Chronicles, Beowulf, and Mean Girls. Now, obviously, the fact that Habbo is more of a social networking game aimed at teens changes the equation a little bit, but people have to actually pay for the privilege of shlocking their in-game advertisements around? I want to say it will never work, but young people always manage to surprise me, so I wouldn't put money on it.[Via Tech Crunch]
