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Apple's latest purchase is an augmented reality company
Out of all the major technology companies, Apple is yet to reveal its plans for augmented or virtual reality. But still, chances are the Cupertino firm's working on a project (or two) behind closed doors, as signaled by multiple patents that have surfaced over the past few years. To make matters more interesting, Apple has bought Metaio, a startup from Germany that's been focusing on AR since it launched in 2003. "Pioneers in Augmented Reality and Computer Vision," reads a message displayed in large font on Metaio's website.
Ferrari's AR showroom app delves inside your next supercar
Ferrari probably doesn't have a problem selling its line of supercars. But when you're one of the premier automakers in the world, you want to make sure your customers have a magical experience when they enter the showroom. The new Augmented Reality Showroom app developed by Zspace brings that technological sorcery to the buying experience by giving would-be clientele the ability to preview the color and accessories of their next Ferrari. Using Metaio's edge-tracking technology to identify a vehicle, the app presents customers with a seven-step walk around of five Ferrari models. In addition to showcasing the exterior of the cars, the app also delves into the vehicle's innards with exploded views of the braking system and a working model of the drivetrain. The AR experience will initially be available in Australia and Japan with a US launch at the InsideAR event in mid-May.
Taking next-gen augmented reality for an ARM-powered walk around the block
We know what you're thinking, because we initially thought it too, but this isn't your average AR. With the help of chip designer ARM, a number of developers are building a new type of augmented reality that is altogether more powerful than the usual sprite-on-a-surface routine. Instead of requiring well-lit, artificial and often indoor surfaces and markers, this new technology sucks every ounce of juice from a smartphone's processor in order to recognize, track and augment real-world 3D objects like people and buildings. It's still at an early stage and far from being practical, but the exclusive videos after the break ought to prove that this approach has potential. In fact, it's probably what augmented reality ought to have been in the first place. Read on for more.
Metaio brings more augmented reality promises to the iPhone
I can't get enough of this augmented reality stuff -- we've seen a lot of location-based text rendering already, but a German-based company named Metaio has released this video showing actual 3D images and models projected into the world through a phone (like the iPhone, one of the devices they say they're planning to support). Of course, this is still all just tests and demos -- not only is the company likely still trying to see partners and funding (like so many other development companies in this field), but until Apple actually lets developers at a clear, unedited stream from the videocamera, AR is still in the theoretical phase.But once again, the potential here is staggering. As I said, most of the things we've seen so far are based on text: hold your phone up, and have signs or other location-based information displayed to you. But when you start including 3D models into the mix, then things get really nuts: instead of just seeing tourist information, you could have a virtual guide show you around the museum. Or have a virtual hide and seek session with a creature that moves around the environment as you look for it. Other companies have been experimenting with AR on their own hardware, but Apple's combination of a video camera, a GPS/compass system, and a powerful handheld computer takes the possibility farther than we've seen it yet.[via Venturebeat]
Vuzix dips toes in augmented reality, makes video eyewear cool again
Nintendo ain't the only company making waves at the Game Developers Conference this year -- oh no, we've also got Vuzix gettin' down and dirty with a brand new addition to its video eyewear segment. Said outfit has teamed up with metaio in order to showcase a new Augmented Reality Accessory Kit for the VR920 head-mounted display. The bundle will include the CamAR -- a clip-on USB camera that is designed to accurately track objects and the user's position in three-dimensional space -- along with the PhasAR wireless augmented reality input controller. When these are used in unison, users are able to simultaneously see what's going on in the Matrix and in the display. For instance, imagine reading a book that's tied into a program on the VR920; as you read along, images can pop up and complement the text. Far out, right? The full release is after the break, and we've been told that the attachment should sell for around $100 on top of the $399 VR920 when it ships around mid-Summer.