Latest in Ar

Image credit:

Ferrari's AR showroom app delves inside your next supercar

Roberto Baldwin, @strngwys
April 15, 2015
Share
Tweet
Share

Sponsored Links

Ferrari probably doesn't have a problem selling its line of supercars. But when you're one of the premier automakers in the world, you want to make sure your customers have a magical experience when they enter the showroom. The new Augmented Reality Showroom app developed by Zspace brings that technological sorcery to the buying experience by giving would-be clientele the ability to preview the color and accessories of their next Ferrari. Using Metaio's edge-tracking technology to identify a vehicle, the app presents customers with a seven-step walk around of five Ferrari models. In addition to showcasing the exterior of the cars, the app also delves into the vehicle's innards with exploded views of the braking system and a working model of the drivetrain. The AR experience will initially be available in Australia and Japan with a US launch at the InsideAR event in mid-May.

In this article: AR, Ferrari, Metaio, Zspace
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Presenting the Best of CES 2021 winners!

Presenting the Best of CES 2021 winners!

View
Donald Trump pardons ex-Waymo, Uber engineer Anthony Levandowski

Donald Trump pardons ex-Waymo, Uber engineer Anthony Levandowski

View
LG considers leaving the mobile business

LG considers leaving the mobile business

View
Mercedes-Benz' EQA crossover is its first sub-$50,000 EV

Mercedes-Benz' EQA crossover is its first sub-$50,000 EV

View
Korg teases Drumlogue, a hybrid analog / digital groovebox

Korg teases Drumlogue, a hybrid analog / digital groovebox

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr