Latest in Ar

Image credit:

Ferrari's AR showroom app delves inside your next supercar

Roberto Baldwin, @strngwys
April 15, 2015
Share
Tweet
Share

Sponsored Links

Ferrari probably doesn't have a problem selling its line of supercars. But when you're one of the premier automakers in the world, you want to make sure your customers have a magical experience when they enter the showroom. The new Augmented Reality Showroom app developed by Zspace brings that technological sorcery to the buying experience by giving would-be clientele the ability to preview the color and accessories of their next Ferrari. Using Metaio's edge-tracking technology to identify a vehicle, the app presents customers with a seven-step walk around of five Ferrari models. In addition to showcasing the exterior of the cars, the app also delves into the vehicle's innards with exploded views of the braking system and a working model of the drivetrain. The AR experience will initially be available in Australia and Japan with a US launch at the InsideAR event in mid-May.

In this article: AR, Ferrari, Metaio, Zspace
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Some of Ubisoft's PS4 games won't run on PS5

Some of Ubisoft's PS4 games won't run on PS5

View
RISC-V is trying to launch an open-hardware revolution

RISC-V is trying to launch an open-hardware revolution

View
Chevy will start selling EV retrofit kits in 2021

Chevy will start selling EV retrofit kits in 2021

View
Ford reveals how much its Active Driver Assist option will cost

Ford reveals how much its Active Driver Assist option will cost

View
Scientists found an Earth-sized ‘rogue’ planet in the Milky Way

Scientists found an Earth-sized ‘rogue’ planet in the Milky Way

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr