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European Court rules UK surveillance program violated human rights
The European Court of Human Rights (ECHR) is the latest to deem the UK government's mass surveillance program unlawful. Judges ruled the "bulk interception regime" violated the right to privacy and freedom of expression. It said there was "insufficient oversight" over what communications UK agencies were collecting and also noted that there were "inadequate" safeguards for the protection of confidential journalistic sources.
Xiaomi still isn't ready to sell phones in America
Whenever I write about a new Xiaomi product these days, the response is usually sour comments along the lines of, "Why bother telling us when these won't be coming to our side of the world?" I, too, get frustrated (as if the poor data connection in Beijing wasn't enough to wind me up), because it has indeed been a long wait since I attended Xiaomi's first product launch almost six years ago. That bitterness has only gotten worse as the company's smartphones have become increasingly more appealing. Case in point: There are no plans for its new Mi 6 to enter the US or Europe. Meanwhile, Shenzhen-based OnePlus -- a much smaller and younger competitor, mind you -- has been able to form impressive lines in the US, UK and other places Xiaomi doesn't dare go.
Xiaomi Mi 6 mimics the iPhone's camera tricks without the bump
After the swanky limited edition Mi MIX, you'd think it'd be pretty hard for Xiaomi to top that with its next flagship phone, but the new Mi 6 unveiled today still had some tricks up its sleeve. First off, the company has revived the Mi 5's awesome curved glass back design along with a special ceramic edition, and this time it's complemented by a piece of 2.5D front glass panel plus two new color options: metallic blue and glossy silver. To my surprise, Xiaomi has also gone back to the more expensive stainless steel (as used on the Mi 4) instead of aluminum for the mid-frame: not only is it tougher, but it's also more luxurious with that high-gloss finish -- a much welcomed feature on the blue version's gold-colored frame.
UK spies violated privacy laws with bulk data collection
Ever since Edward Snowden's leaks came to light, UK spy agencies have responded to accusations of surveillance overreach with a common boilerplate statement: that their activities are lawful, necessary and proportionate. However, they can't always use that justification any more. The Investigatory Powers Tribunal has ruled that key GCHQ, MI5 and MI6 bulk data collection programs violated privacy protections in the European Convention on Human Rights. Both a Bulk Communications Data effort (which covers data such as visited websites, email metadata and GPS locations) and a Bulk Personal Datasets initiative (covering biographical details like your communications and financial activities) didn't have proper oversight until 2015, when some safeguards came into place. That's particularly damning when BCD was had been in place since 1998, and BPD since 2006.
EA Sports planning 'persistent' gamer profiles across its titles, all of EA to follow
"Today we're looking at a seamless experience across all our franchises." EA Sports president Peter Moore made this remark while outlining the label's future today during the MI6 video game marketing conference in San Francisco. "Regardless of where you are, what platform you have, what game you're playing, that you're constantly connected," he said, adding that he sees EA Sports games of the future being "connected experiences that recognize users and reward them for playing multiple games." The concept itself certainly isn't new, but EA's take on "persistence" (aka cloud data) sounds promising. "We recognize [players] -- that's the persistence -- and their presence there gets its achievements and carries them from iteration to iteration," said Moore. "It's no longer 'buy Madden 11 and then buy Madden 12 and start from scratch,' it is 'take everything that you've done and migrate it and move it along.'" Moore stopped short of naming which titles will usher in this new dynamic for his brand, but did say it's not far off -- and doesn't just encompass EA's sports label. "It's not far away. It's certainly within [our] grasp," Moore said, explaining that "this is how we envision the future of our industry, and this is how we at EA Sports individualize and personalize this as the future of our brand and ultimately the future of what Electronic Arts as a whole is going to do across all of its titles."
MI6 marketing firm seeking original Dead Rising 2, Halo: Reach trailers from college students
Considering the volume of fan-made game trailers cast onto the YouTubes every day, we're guessing MI6's "Making the Cut" competition will bring in a number of qualified entrants. Here's the deal: Any college student who makes a "non-traditional" trailer for either Halo: Reach or Dead Rising 2 can send said trailer into MI6 (the marketing agency, not the branch of British intelligence services), which could be chosen to receive an award during the annual MI6 Video Game Marketing Conference and Awards Show. Participants are encouraged to use their imagination, but must also incorporate gameplay footage provided by the games' developers. Interested collegiate filmmakers can check out the rules and regulations or register for the contest on the official site. Then, it's just a matter of brainstorming and filming an eye-catching concept. How about ... backwards pre-teen zombie girls? Those seem to be pretty "in" right now.
The Ant Farm talks successes of Modern Warfare 2 marketing
While we might argue that Infinity Ward's 2009 follow up to Call of Duty 4: Modern Warfare, Modern Warfare 2, likely earned the lion's share of its sales through Infinity Ward's history of making quality games, building a strong and loyal fanbase, and, well, the very fact that it was a sequel to an insanely high-selling game, the marketing team behind MW2 would likely disagree. Speaking at this week's MI6 Conference (and picked up by VentureBeat), contract marketing team The Ant Farm discussed some of the reasons that the sequel's advertising campaign worked so well -- and helped the title sell millions more copies than it would have without. "With us, it became a challenge of basically breaking it down to 'how do we engage the core first?'," explained Ant Farm executive creative director Rob Troy. "By the time you see the invasion on US soil, which was a secret for a long time, you definitely wanna go out there and kick some ass." For him, the marketing campaign was about slowly doling out aspects of the story while keeping fans in the dark about specifics, and resulted in a resounding success. We have to imagine landing commercial premieres during major sporting events likely helped out the sales as well, not to mention those MW2-branded energy drinks. Also, hey, blowing up castles is always a good way to advertise your product -- let's not kid ourselves, folks. We've embedded the whole conversation for your viewing pleasure after the break.
Assassin's Creed 2 takes seven at MI6 Awards
As if Assassin's Creed 2 hadn't already taken enough prestigious awards (not to mention a number two spot in our best of 2009 list), the MI6 released word today that the game also earned seven gold awards in marketing at the fifth annual MI6 Awards on April 1 in San Francisco. From "Outstanding Overall Integrated Marketing Campaign" (though all the cool kids call it the "OOIMC" -- pronounced "oo-imp-ka") to "Outstanding TV or Theatrical Ad Campaign," AC2 swept the awards show, only closely lead by Resident Evil: The Darkside Chronicles and NBA 2K10 at four each (remember folks, these are awards for marketing). If you'd like, the whole list is available here (in PDF format, so you know). And yeah, if you hadn't already guessed, the Darkside Chronicles shirt was totally voted "Best Swag." Deservedly so.
Dispelling myths to launch Free Realms
The MI6 conference is an annual gathering in San Francisco which focuses largely on marketing in the video game industry. One speaker at the April 8th conference was Laura Naviaux-Sturr from Sony Online Entertainment, who discussed the upcoming kid-friendly MMO Free Realms.She addressed the challenges in shifting focus away from hardcore fantasy enthusiasts (largely male) to a younger demographic that includes more female gamers. Naviaux said, "Turning to a youth and female audience was like turning a ship." It required SOE to re-evaluate some of the 'myths' the company held, which was the focus of Naviaux's talk. She brought up several key areas that the company needed to address if Free Realms is to succeed, ranging from putting the backstory and creativity in the hands of the gamers rather than spelling it out for them, to the music in Free Realms, which is a departure from what SOE has done in the past. If you're curious about how SOE is approaching this new title, you should have a look at Chris Remo's article at Gamasutra titled "MI6: SOE's Naviaux on Dispelling Myths to Launch FreeRealms."%Gallery-12980%
Fallout 3 dominates MI6 marketing awards
Critical acclaim is a swell bullet point for the back of a box, but, really, who bases their buying decisions on what the so-called "experts" have to say? Let's face it, we buy certain games because they're staring us down every which way we turn -- on the internet, on the TV, on the frickin' subway -- and because, well, sometimes we're just suckers for the ol' "Chotchkie" Editions. And, while we might curse the thought of marketing (and our powerlessness against it), the MI6 Awards celebrates this integral component of the game industry machine. So, just this once, let's all give a hand to the brilliant minds that so craftily offered us many, many valuable opportunities to ride their hype waves all the way to the checkout last year. View the complete list of awards and "Gold Winners" (no euphemism necessary, huh?) after the break.
Massive at MI6: Blizzard is an "around game" ad success
Not only did Blizzard clean up at the MI6 awards (and yes, that's not to be confused with the British Intelligence Agency that some dude named Bond works for), but their partners at Massive also gave a presentation there. Who's Massive, you ask? You may not know their name, but you've already seen their work: they're the company, related to Microsoft, that Blizzard has hired to run their ingame and in-software ads.During the presentation, the rep from Massive, JJ Richards, talked about the three types of advertising that they're running: in-game, around game, and for game. In-game is what you usually see in EA's big sports titles: big billboards that sport real-life brands, or even in-game items like cell phones and clothing that advertise real objects. World of Warcraft obviously isn't much of a candidate for that type of advertising, but Massive does cite them as a huge success for the second type, "around game": they take full credit for the ads over on the forums, as well as the ads we'll eventually see in the Starcraft and Diablo Battle.net interfaces. Strange that they didn't mention the gold ad slipup (/sarcasm). He also suggests putting ads in the WoW launcher, but at least agrees that those will have to be extremely game-related if they're going to get away with it.And the third type of advertising Massive does is "for game," where they use the various Microsoft properties like Xbox Live and Hotmail to do targeted advertising at gamers -- using Netflix queues on Xbox to shape Hotmail ads, and so on. If that all sounds sneaky, so be it (don't forget that this presentation was made to a bunch of marketers, not necessarily actual gamers). But it sounds like Blizzard has made a nice big deal with Massive (despite the fact that we're still paying a tidy subscription fee every month), so whether we like it or not, we're going to be seeing exactly what they're planning in our games in the future.
Blizzard wins big at MI6
Medievaldragon has all the results from the recent MI6 marketing conference (where Blizzard was nominated for a number of awards), and apparently it's a clean sweep: Blizzard won in all six awards they were nominated in. Pretty impressive -- they won for overall marketing on Wrath of the Lich King (which seemed like a tough category for them), best product packaging for the expansion and best product logo for Diablo III, as well as two awards for their TV campaign, including best writing on the Ozzy Osbourne commercial.Very impressive across the board. Congrats to Blizzard on all their wins yet again.
Blizzard nominated for 6 awards at MI6 Conference
Massively's sister site WoW Insider pointed out some news regarding Blizzard today. WoW Insider's Mike Schramm writes that Blizzard Entertainment seems to have made a big impact on the MI6 Conference, which is focused on the marketing and monetization of games. Blizzard is a nominee in six award categories for the 2009 MI6 Awards, most of them for World of Warcraft:OUTSTANDING TV OR THEATRICAL ADOzzy Osborne – "Prince of Darkness"OUTSTANDING TV OR THEATRICAL CAMPAIGNWorld of Warcraft 2008 "What's your Game?" TV CampaignBEST WRAPPING - PRODUCT PACKAGINGWrath of the Lich King Standard EditionOUTSTANDING OVERALL MARKETING CAMPAIGNWorld of Warcraft: Wrath of the Lich King Launch CampaignSHARPEST PEN AWARD - BEST COPYWRITING/TV OR THEATRICALOzzy Osborne – "Prince of Darkness"BEST PRODUCT LOGO DESIGNDiablo 3 Animated LogoThe MI6 Conference will be held on April 8th in San Francisco. One of Azeroth's millions of citizens? Check out our ongoing coverage of the World of Warcraft, and be sure to touch base with our sister site WoW Insider for all your Lich King needs!
MI6 marketing awards nominate Blizzard in six categories
Get ready to put a few more awards on the (ever-growing) shelf, Blizzard -- MI6, which is a conference about marketing video games, has nominated Blizzard in no less than six different categories for all of their marketing of Wrath of the Lich King. Everything from the Wrath of the Lich King launch campaign in general to the Diablo III logo specifically has been nominated for an award. The TV spots have gotten special attention, too -- the entire "What's your game?" campaign is nominated, as is the Ozzy Osbourne spot in two different categories, for best writing and oustanding TV or theatrical ad.You can download the full list of finalists over on the MI6 site -- the rest of the nominations are kind off all over the place, though the marketing for Fallout 3 is in there quite a bit, including up against Blizzard for best writing, and best overall marketing campaign. The awards are going down in San Francisco on April 8th -- good luck to Blizzard on all of their hard work.We still do have one request though: for the next ad, can we maybe get a girl who plays WoW? Sure, a Gnome in the cinematics would be nice, too, but so far, on the TV commercials, it's been all dudes.
All the World's a Stage: So you want to be an Alliance Rogue
This installment of All the World's a Stage is the twenty-fourth in a series of roleplaying guides in which we find out all the background information you need to roleplay a particular race or class well, without embarrassing yourself. Many of the most famous rogues outside of the Warcraft setting have been nuanced and exciting characters. Bilbo Baggins, the Prince of Persia, and James Bond, could all be reimagined as rogues if they had existed in Azeroth instead of their own settings. As an Alliance rogue, you have a certain amount of freedom to borrow from other settings, or from the real world, since the Alliance races tend to be more similar to heroes of other stories we've heard before. To a certain extent, Blizzard has already based its Alliance rogue guilds on stories from other settings, and left some aspects of these institutions rather vague. There is certainly enough room for roleplayers to fill in a bit of the blanks with their own creative inspiration. The only danger is that it could be easy to overdo it and descending into Mary-Sueism: one ought to feel free to reach for a bit of the flavor of James Bond, for instance, without ever believing your character is the single best secret agent Stormwind could ever have.
MI6 agent forgets to delete work records from camera before selling on eBay
We'd swear this had to be some sort of spoof on the impeccable James Bond, but sadly enough, the whole thing is true. A secondhand Nikon Coolpix camera which sold on eBay for a mere £17 ($30) turned out to be a real bargain once its new 28-year old owner completed his first image dump. Along with decidedly decent snaps from his US vacation, he also found a number of "top secret" images, diagrams and sketches that have since been confirmed as MI6 material. We're talking photos of rocket launchers, hand-drawn graphics of terrorist links and all sorts of other information not at all intended for civilian eyes. 'Course, the whole thing could just be the act of one talented Photoshopper, but we highly doubt the agency would be so fortunate.[Via Digg, image courtesy of WWII Airplane Model]
Halo 3 marketing designed to not make Master Chief a 'reckless American cowboy'
At the MI6 marketing conference in San Francisco, GameDaily reports on how Halo 3's marketing molded the image of Master Chief. Jerret West, global group product manager at Microsoft, explains they didn't want to portray Master Chief "as a reckless American cowboy." They needed him to be accepted as a savior of humanity and integrate Halo into pop culture. West notes the team had pop culture benchmarks like making the cover of Time or Wired, and worked with numerous other companies to push marketing ideas. Chris Lee, a product manager from Microsoft, points out that Halo didn't have an awareness problem, it had a perception problem for being too hardcore. Looks like the team's efforts to make the Master Chief mainstream worked out. Halo 3 ended up becoming one of the best selling games last year.
Wes Craven pondering games career
The man responsible for introducing us to Freddy Krueger may soon be following in the footsteps of the Wachowski brothers, Steven Spielberg, and other Hollywood heavyweights who are crossing over into the gaming biz. And unlike some people in the entertainment industry, writer-director Wes Craven feels that if video games contain "deep stories, characters, and narratives", they should be considered forms of art. Speaking with author and Mercury News blogger Dean Takahashi at the MI6 Game Marketing conference, Craven also confirmed he is "in talks" to make an original video game. However, if you're expecting a Resident Evil-style romp from the horror maven, you may be surprised with what he eventually produces. The former college professor feels there are not enough educational games on the market, and sees opportunities to simulate world politics and health problems. Whatever it is, Wes, don't let "you know who" make a movie out of it.In addition to Nightmare on Elm Street, the prolific Craven has also written and/or directed The Hills Have Eyes, Swamp Thing, Scream, and Red Eye.See also: WesCraven.com
Nintendo DS is the next Bond watch [Update 1]
Nintendo's marketing department never ceases to amaze, do they? The Nintendo DS will act as an all-in-one espionage gadget in the upcoming Generic Teen Spy Movie 18 Stormrider, the first in a long line of Alex Rider stories by author Anthony Horowitz. From the press release:"After the murder of his uncle and guardian, the MI6 British spy agency recruits the reluctant 14-year-old Alex Rider to take over his uncle's mission. Like any good spy, during training he receives his key piece of gadgetry: a Hot Rod Red Nintendo DS. He also gets several game cards that transform his DS into an eavesdropping device, a wiretap detector or a smoke bomb."Uhm, why can't our dual-screened wonders do all that? I wonder if the villains use PSPs which fire out UMDs at rapid speeds. Oh snap.[Update 1: Added PSP villains, thanks, Ludwig]
