mightytv
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Spotify's latest acquisition could bring better recommendations
Spotify's recommendations still leave some room for improvement -- and that's bad for both you and the company's bottom line, since you're not likely to play an irrelevant song or tap on an off-the-mark promo. It might get better before long, however. The streaming music service has bought MightyTV, a startup that revolves around using artificial intelligence and Tinder-like swipes for content recommendations. While the full scope of what the acquisition will mean isn't clear, there will be a strong emphasis on ads. MightyTV founder Brian Adams is becoming Spotify's VP of Technology and will refine the company's ad and marketing tech.
MightyTV brings Tinder-like swipes to your streaming queue
Swiping to control software existed long before Tinder's arrival, but the dating tool's method of showing approval has made its way to another of other apps. Swiping left or right can now help you sort through all of the options in your streaming queue. Thanks to MightyTV, you should spend a little less time scrolling aimlessly through the seemingly endless menu of options.
