Mitsukoshi

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  • Japanese department stores trialing virtual makeover machines

    by 
    Darren Murph
    Darren Murph
    01.26.2007

    Although some women do indeed prefer an in-store (human) professional when looking for a new lineup of cosmetics to try, those independent ladies who'd rather take things solo just might prefer this method. Mitsukoshi, Shiseido, and Fujitsu have teamed up to bring a virtual, real-time makeover machine into Japanese department stores in order to give women a chance to test out a smorgasbord of shades on their virtual face before throwing down their hard earned loot. Sure, we've seen hypothetical approaches before, but this rendition lacks the mess and time requirements of previous methods by allowing customers to snap an image of their face, and then scan electronic tags of interesting looking makeup in order to dash their on-screen persona with whatever they please. The system allows the user to test endless combinations of products without causing a mess, using up samples, or demanding extra help, and the "before and after" feature should do a number on same-store sales. While there's no details about a mass rollout, the system is being tested right now in the Mitsukoshi store in Ginza, so fellas, steer your ladies clear of this one if you value your bank account.[Via PlasticBamboo]

  • Hello Kitty gets ritzy, dons platinum outfit for the holidays

    by 
    Darren Murph
    Darren Murph
    12.09.2006

    We've seen Hello Kitty hit the low-end, the mid-range, the high-end, and everywhere in between, but this here rendition has to be some sort of record. In a feat that's sure to be outdone relatively soon, the Nihonbashi Mitsukoshi department store in Tokyo will be selling a 21-ounce miniature rendition of the cat donned in platinum. The shiny feminine feline reportedly comes with seven different hair ribbons made of "diamonds, rubies, and other precious gems" that can be worn by Hello Kitty or used as a pendant. This hope diamond of Japanese cuteness can be snatched up (if it hasn't been already) for a mere ¥18.9 million ($164,291) if you so desire, but we can think of much more practical uses for all that extra disposable income to be quite honest.[Via Hello Kitty Hell]