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Get ready: video ads are set to become a permanent fixture in your Facebook feed by late April or early May. The social network has been testing 15-second spots since December and, after a few delays, officially started offering them as an option to select advertisers today. Both mobile and deskto

9 months ago 0 Comments
March 13, 2014 at 5:11PM
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The ad game is all about targeting: demographics, locations, keywords -- and really, few companies are more equipped to target users than Google. In case you were worried that the search giant doesn't have enough information to harvest, a newly surfaced patent outlines the company's interesting ut

2 years ago 0 Comments
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We'd previously heard rumors that Quattro Wireless was Apple's consolation prize after a deal with bigger mobile advertising rival AdMob fell through, and Steve Jobs confirmed it on no uncertain terms at the Q&A session following today's iPhone OS 4.0 event: \"we tried to buy a company called Ad

4 years ago 0 Comments
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If you were wondering exactly what Apple had in mind with its acquisition of Quattro Wireless a few months back, the picture gets a little clearer today with the announcement of the iAd mobile ad platform alongside iPhone OS 4.0 today with the company saying that iPhone devs have a billion \"ad oppo

4 years ago 0 Comments
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Following up on last evening's rumor, Apple has pulled the trigger and made its acquisition of mobile ad network Quattro Wireless official. A sale price wasn't disclosed -- $275 million is the popular number being thrown around -- but the company's CEO Andy Miller has been immediately elevated to A

4 years ago 0 Comments
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Now that everyone and their mother's got a smartphone, you've got a pile of sweaty capitalists pounding on the door trying to find every last conceivable way to turn the trend into cold, hard cash. One of the most obvious -- quality apps from a central clearinghouse -- is proving fruitful through co

4 years ago 0 Comments
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We've certainly seen mobile-activated bus stop ads before, but the cool factor on this one was just too impressive to overlook. Tryvann Winter Park, a ski resort that sits just 15 minutes away from downtown Oslo, was searching high and low for ways to better market itself to residents of the bustlin

5 years ago 0 Comments
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We've certainly seen mobile-activated bus stop ads before, but the cool factor on this one was just too impressive to overlook. Tryvann Winter Park, a ski resort that sits just 15 minutes away from downtown Oslo, was searching high and low for ways to better market itself to residents of the bustlin

5 years ago 0 Comments
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Third Screen Media has been making bigger inroads to the mobile advertising scene in recent years as mainstream news properties and companies realize the simple arithmetic of having more mobile screens in use compared to even TV sets. Fox, not one to miss the trend, has agreed to partner with Third

7 years ago 0 Comments