mobile-metrics
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E3 2012: Fragging undead on your phone with Parallel Zombies
The hardest thing about E3 is finding a place to sit. Well, that and making yourself heard above the din of squeeing fanboys, clicking cameras, and bass lines that would wake the dead. Per Blue CEO Justin Beck and I eventually found a couple of seats, but we didn't quite find the quiet, so we spent the better part of a half hour talking very loudly about the company's new Parallel Zombies mobile title. If Per Blue and the Parallel prefix sound familiar, it's because Parallel Kingdom has been out for the better part of three years now. But what's this I hear about zombies, you say?
Android accounts for one-quarter of mobile web traffic, says Quantcast
It's terribly difficult to get reliable statistics, as numbers tend to vary drastically depending upon whom you ask, but if you're inclined to believe that Android is mopping up Apple and RIM's declining mobile mindshare in the US, you'll find nothing but corroboration from Quantcast. The analytics firm reckons a full one-quarter of mobile web traffic stateside comes from devices running Google's OS, though it's important to know that the iOS tallies apparently don't include the web-friendly iPad. You also might want to note that this is mobile web traffic here -- these days, we spend an increasing amount of our internet time in apps -- and since we're on a roll with the disclaimers, let's just add that these numbers have nothing to do with a company's financial success. Nokia can attest to that.
Stats: iPhone OS is still king of the mobile web space, but Android is nipping at its heels
AdMob serves north of 10 billion ads per month to more than 15,000 mobile websites and applications. Thus, although its data is about ad rather than page impressions, it can be taken as a pretty robust indicator of how web usage habits are developing and changing over time. Android is the big standout of its most recent figures, with Google loyalists now constituting a cool 42 percent of AdMob's smartphone audience in the US. With the EVO 4G and Galaxy S rapidly approaching, we wouldn't be surprised by the little green droid stealing away the US share crown, at least until Apple counters with its next slice of magical machinery. Looking at the global stage, Android has also recently skipped ahead of Symbian, with a 24 percent share versus 18 percent for the smartphone leader. Together with BlackBerry OS, Symbian is still the predominant operating system in terms of smartphone sales, but it's interesting to see both falling behind in the field of web or application usage, which is what this metric seeks to measure. Figures from Net Applications (to be found at the TheAppleBlog link) and ArsTechnica's own mobile user numbers corroborate these findings.
Qualcomm wants more metrics than talk and standby times
Qualcomm wants the makers of cellphones to move past the standard talk and standby times and into more important mobile metrics, according to the company. We kinda think that talk and standby times are still important, but there must be more, right? The device, network and feature fragmentation that's all over modern dumb / semi-smart / smartphones these days probably does deserve some kind of metrics package that's equal across manufacturers and carriers. Qualcomm suggests metrics like "video time," "average use time" and "multimedia time," although we think those metrics can't be explained nearly as easily as a spec like "you can talk for XX hours on this device" just due to a plethora of variables to explain each of those. Let's hope they manage to strike a balance.
