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Promotional Consideration: Play to lose
As it did with My Word Coach, Ubisoft sees a lot of potential in My Weight Loss Coach (My Health Coach in Europe), putting enough money behind the nutrition and fitness trainer's marketing budget to support several print and television advertising campaigns worldwide. The publisher has timed the title's release and its promotional push perfectly, too, riding the exercise-game wave set in motion by Wii Fit.In this edition of Promotional Consideration, we look at several of those My Weight Loss Coach advertisements to pick out the goofy details and voice our trivial complaints. Eat a light lunch, run up a flight of steps, and meet us after the break for the ads!%Gallery-15787%
Ubisoft plans to slim us down
Ubisoft's series of training games have been some of the best on the DS: Brain Challenge managed to compete with Nintendo's own Brain Age in quality, and their language training games have been the only ones on DS that are worth a damn.That's why when we see an announcement (or pseudo-announcement) of a new Coach game, we actually pay attention. This time, according to an OFLC rating, Ubisoft's going to help us lose a few pounds with My Health Coach: Weight Management. They're already taking a less direct approach to getting us to exercise with Quick Yoga Training, but we expect My Health Coach to have more of a nutritional focus. It could be an interesting product for blogger-shaped people who can get over the initial embarrassment of being told what to eat by a DS game.[Via Siliconera]
