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NBA 2K Online reaches 19 million registered ballers in China
While Take-Two was busy counting its fat stacks of cash following its healthy fiscal 2014 financial report, it also noted milestones in its collaborative efforts overseas. Namely, CEO Strauss Zelnick revealed during the company's call with investors today that "usage and player engagement with NBA 2K Online continued to gain momentum, and it's now the number one PC online sports game in China with 19 million registered users." NBA 2K Online was announced in June 2009 as one of Take-Two's major pushes into the Asian market. Arriving in October 2012, the game is a free-to-play basketball simulation for PC that features every licensed NBA team. It is the result of a partnership between Take-Two and Tencent, a developer with experience in crafting free-to-play versions of popular properties suited for the Chinese market, including Monster Hunter Online for Capcom and FIFA Online 3 for EA. [Image: Tencent Games]
Take-Two, Tencent collaboration 'NBA 2K Online' launches Oct. 24 in China
NBA 2K Online, the free-to-play NBA simulation created for China by 2K in conjunction with Tencent Games, will launch on October 24. The game went into beta this past June and is the first major release in China for Take-Two, which announced plans for this initiative back in 2009.The release date of an online sportsball game in China isn't the interesting part here, so much as the context. Tencent Holdings Limited has become quite the player over the past three years since Take-Two's plans were first announced. There's Tencent's relationship with Activision over Call of Duty Online, its acquisition of Riot Games and, most interestingly, its minority interest in Unreal Engine's lord and master Epic Games.
Take-Two announces push into Asia with NBA 2K Online
Did you know that at 1.3 billion people, the mainland Chinese population encompasses around 1/6th of the world's population? It's true! This might help to explain why Take-Two Interactive announced today not just the launch of NBA 2K Online -- an online basketball game for the Asian market -- but also the creation of Take-Two Asia, a new satellite office for the BioShock publisher. The game is being co-developed by Take-Two and Chinese game company Tencent Holdings Limited for distribution in China and "other key markets" (notably Taiwan, South Korea and Southeast Asia). Information on the game's pricing structure or what it looks like or, well, anything really is rather scant, though we do know that it will include "all of the NBA teams, as well as current and retired NBA players." Will the game be free-to-play with microtransactions? Will it ever be offered on this side of the Pacific? Will we be able to showboat our jersey in a raucous celebration of happiness a la Kobe Bryant when we dunk on fools? We just don't know.
