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NBA wants to help fans create basketball videos for YouTube
Some sports leagues clamp down on the use of game footage on YouTube and social channels while others embrace it. The NBA falls into that latter category and with the help of BroadbandTV, the league wants to give fans what they need to keep the videos coming. NBA Playmakers is the official title of the new initiative, a community for folks who are making basketball-themed content that ranges from shoes to trick shots and more. As part of the project, video makers will get access to the league's video footage, starting with this season's playoffs which are currently in progress.
