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Nielsen reports that iPad is most wanted this holiday season
Nielsen has released its annual report on which electronic goodies consumers in various age groups are looking for this Thanksgiving. Once again, Apple products are claiming most of the top of the list. Kids in the US aged 6-12 are looking for an iPad as the number one item under their holiday tree this year, and while that's followed by Nintendo's new Wii U system, Apple's iPod touch, iPad mini, and the iPhone fill out the rest of the top five spots. At the very bottom of the list, the Apple TV makes an appearance, too. That's not a device I would expect kids that young to ask for, but apparently so. On the older side, in persons 13 and up, iPad also tops the list of items that are most expected to be purchased in the next six months. Tablet computers and e-readers are also sitting near the top of that list, and since the iPad is the most popular of those (with 21 percent of people expecting to buy it soon), it's not too surprising to see Apple's slate in high demand. The iPhone is also high near the top of that list. It's perhaps also interesting to note that the rest of the list is full of gaming devices like the Nintendo 3DS, PS Vita and the major gaming consoles. Considering that the iPad and the iPhone provide a strong mobile gaming experience and the widest ecosystem of game apps out there, that's an interesting perspective on what people are willing to spend big ticket money on lately. Finally, the Apple TV makes an appearance on the adults' list as well. I think 2013 will be a very interesting year for that device -- if Apple can bring its popular App Store to a non-mobile device, starting with the Apple TV, the core functionality of that little black box may be very different in a year's time. [via 9to5Mac]
Intel's TV service aims at Nielsen, big cable, might not get here
Reuters is reporting that Intel's mooted virtual television network has hit the buffers because it can't beat its cable rivals spending. The company is eyeing up the $100 million TV business with a set-top-box and over-the-top service that would offer smaller, cheaper bundles of channels rather than the hundreds that come with a basic cable subscription. It would leverage its facial recognition technology in the system both by offering precise ratings data to networks and by showing targeted adverts to whoever it can see is watching. The former will surely annoy Nielsen, a player with plenty of its own influence in the industry. Despite hiring a quartet of industry heavyweights to help negotiations, studios are refusing to offer discounts to a new and untried entrant, meaning we may not see the service arriving by that planned November launch date.
Video demo of ABC's My Generation synchronized app
As Dave reported earlier, ABC and Nielsen have teamed up to develop an iPad app that supports the new series My Generation. Users run the app while watching the show -- either live or recorded -- and it will stay synced with the section of the episode you're watching by "listening" to the audio from your television, using the built-in microphone. From there the app will present you with polls and quizzes related to what you're watching, along with other interactive elements. You can get a sense of how this new form of interactivity will play out by watching the video above. [Yes, it's Flash; sorry, but ABC's hosting it and that's the only way to get at it. –Ed.] While you're watching TV, the iPad is actually watching you, in a manner of speaking; the app serves as a tool for Nielsen to understand viewing habits, as they will use digital watermarking to track user behavior. With such a small percentage of viewers likely to be using the app during the show, it's hard to tell just what kind of data they'll get. But it is an interesting experiment. My Generation doesn't premiere until September 23. I tried it out on the screener (preview copies available to media and reviewers) of the pilot, and it wasn't able to sync, so hopefully that just means the app's just not ready to go live yet; either that, or the Nielsen audio encoding wasn't embedded on the screener but has been added to the broadcast version.
Nielsen survey shows high interest in 3DTV, low interest in paying for it right now
This year's hot new feature in HDTVs is 3D, but just as fast as the products have rolled out, complaints have come in the form of comments and editorials, citing the glasses, dearth of content and lack of interoperability between different manufacturer's TVs and glasses. Nielsen and the Cable & Television Association for Marketing have completed what they claim is the first comprehensive study including exposure to 3DTV content with qualitative focus groups and a quantitative study. Analyst wordplay aside, what Frank Stagliano, Nielsen general manager of TV Primary Research calls a "marketing challenge" becomes apparent with the numbers of consumers saying they are likely to buy a 3DTV in the next year dropping after they experience it and consider the additional cost and limited content, with 57% taking issue with the necessary glasses. Though the same number of people said 3DTV made them feel like part of the action, those kinds of responses explain the hype over glasses free technology, despite its significant limitations. While more people than ever will get the chance to get their eyes on 3D football, tennis and movies this weekend, manufacturers and retailers should prepare for a hard time coaxing consumers to buy in immediately (exclusive content is not helping) with the possible exception of videogamers -- 71% of hardcore and regular gamers were interested in playing in 3D.
Nielsen: WoW is most played core game by 25-54 females
Here's an interesting bit of info from the Nielsen folks: over 400,000 women are playing World of Warcraft in the US, which means it's the most-played "core" game for that gender. And even more interesting, females 25 years or older make up the largest block of PC game players overall, and they account for 54.6% of all gameplay minutes in December of last year. Girls don't just play WoW -- they're quickly becoming one of it's main demographics.You can read the report in PDF form over here -- the chart above might be the most interesting piece of information, as it shows that though males still make up a huge part of the PC gaming audience, many of them have now moved on to consoles, and women (especially older women, over 25), during the last month of last year, are making up a huge audience for PC games. Later in the report, you can see what kinds of games women are really playing: Solitare, Freecell, Minesweeper, and all of those other little attention grabbers on every PC. But among those widespread casual games is our own World of Warcraft. And while the 25-52 male audience of 675, 713 for that game still remains larger than the female audience in the same demo, the ladies aren't far behind.Neilsen also calculated some base stats for WoW, including the fact that 1.8 million unique people played the game, and the average time of gameplay per week was 744 minutes, just over 12 hours (slightly up from last year's average). Additionally, of those who play World of Warcraft, their second most-played game was Solitaire, followed by Warcraft III. Fascinating stuff. Remember that these are statistics, so they are more general trends than anything else, but it's definitely true World of Warcraft and PC gaming in general is no longer only the domain of the male demographic.
Blu-ray surpasses HD DVD in disc sales for the first time
The Blu-ray and HD DVD battle has entered a new era, as preliminary Nielsen VideoScan stats show the BDA's baby sold more -- a ratio of 100 Blu-ray to every 98.71 HD DVD discs, sorry still no hard numbers here -- since their inception last year. As we all know, HD DVD was first to market and had enjoyed a lead on Blu-ray ever since, but then things started to turn with the launch of the PlayStation 3. The studios supporting Blu-ray finally began releasing significant numbers of titles and haven't looked back. Each team put its own spin on the numbers, with HD DVD-backing Universal pointing out that despite a 5:1 advantage in hardware due to the PS3, disc sales are still nearly even, while Blu-ray supporter 20th Century Fox sees the format war as being in its "final phase," and fence-straddling Warner merely noting that both formats are "selling well". Still, with the exception of the LG combo playing BH100, none of the major players have shown any plans to change sides, so until they do, prepare for a prolonged stalemate before this war is truly over.[Thanks, Jason]
