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Nielsen: In-game ads increase real-world sales
We hate to be the ones to break it to you -- but those in-game advertisements that some of you aren't terribly big fans? Well, they're actually pretty effective at boring into your subconscious and making you want to buy Axe Body Spray or Snickers, or whatever. A recent Nielsen study of six EA Sports titles, including NHL 10 and NBA Live 09, found that in-game ads for Gatorade increased household dollars spent on said beverage by 24 percent. For more information on how the study was conducted, you can check out Nielsen's press release. We'd normally take the time to summarize that process in this very post, but we've suddenly been struck by the strangest, most powerful urge to go out and just start slamming some sports drinks.
EA Sports' fall soundtrack in full, from Alexisonfire to Zap Mama
What kind of crazy, block-bustin' beats are you going to be nodding your head to when playing this fall's EA Sports titles? The publisher wants you to know, in full, well before any of the games launch. Why? Well, we're not entirely sure. One thing that's clearly apparent from the various soundtracks: target markets. We're not exactly left scratching our heads over who wants Röyksopp rolling in the background while playing a rousing game of footie (hint: EUROPEANS) or who wants Alice in Chains pumping in Giants Stadium (hint: UNITED STATESIANS). Either way, head after the break for the whole list, including the tunes in Madden NFL 10, NBA Live 10, NHL 10, and FIFA 10. And then go out and buy a Röyksopp album. You'll thank us.
Video: NHL 10 producer showcases new gameplay features
In the latest "trailer" for NHL 10, producer David Littman shows off some of the upcoming title's new gameplay features. Having come off what was arguably the best sports game of 2009, EA Canada decided to refine the small things that happen during the "coolest game on Earth." Hockey fans can expect more detailed play around the boards and noticeable aggression from the AI after the whistle as a few of the added elements to keep NHL 10 fresh. First-person fighting is in there too, but we're taking a wait and see approach to the feature. Either it ends up fantastic or its the first thing we switch off in the game's options, along with the Dany Heatley-specific wahhhmbulance feature.
Patrick Kane dekes his way onto NHL 10 cover
Click for full cover EA's getting a new slapsticker for its NHL series of games, as the Chicago Blackhawks' right winger, Patrick Kane, will be gracing the cover of NHL 10. Drafted in 2007, the kid has been a great player since hitting the ice, and is a solid choice for the cover. But is he a better choice than the competition's cover guy? All we want to know is: where's the Sidney Crosby love? The Penguins did win the Stanley Cup this year, after all. Also, we looked that up on Wikipedia. %Gallery-63371%
NHL 10 to feature first-person fighting, gameplay 'refinements'
Players will be close enough to count an opponent's missing teeth when skaters square off to settle things with their fists in NHL 10. Electronic Arts announced that the game will shift the perspective from the third- to first-person during fights as players clobber each other in the forthcoming annual update. The change is among 200 "refinements" EA promises, including glass-banging crowds, a new board physics engine and scraps after the whistle. Additionally, EA adds that enforcers will now step in to throw down to protect skill players in a fight, meaning even virtual versions of Crosby or Sakic can breathe easy knowing someone's got their back. %Gallery-63371%
