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Wagner James Au at New World Notes is carrying some surprising data from ratings giant, Nielsen Media Research. From actual measurements of usage across over 180,000 homes in the USA, Linden Lab's Second Life (paradoxically measured under the 'PC games' category) rates the number two most played t...

5 years ago 0 Comments
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The white coats at Nielsen have been at it again, analysing our gaming lives and charting the consoles we use most. Unlike the Nielsen study we posted about previously, this one takes into account pre-Wii/PS3/Xbox 360 platforms. This means that the PS2 stormed to a predictable, convincing victory: 3...

6 years ago 0 Comments
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A study by Nielsen Games found that the Wii's usage comes in second compared to other consoles the Xbox 360. Among 10-26 year olds, the Xbox 360 reigned supreme, while for those above 27, the PS3 Xbox 360 also held a steady lead. Interestingly, the Wii owned the middle ground in usage for both dem...

6 years ago 0 Comments
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Consumer research bods Nielsen recently set out to answer mind-poppingly important questions such as: just how long did an average play session on the Wii last for somebody in North America between the ages of 10 and 26? The results suggest that we should all be paying a little more attention to ...

6 years ago 0 Comments