Post Thumbnail

China has something of a reputation in the online gaming world as the land of many MMOs, but it looks like things may be changing soon. Gamasutra reports that a study by Niko Partners, an Asian game-market analytics firm, shows that "Chinese players are showing an increased demand for hardcore...

September 18th 2012 at 10:00pm 0 Comments
Post Thumbnail

Gaming in China is serious business, especially once you consider that a strong majority of players dish out money to support their habit every month. Analyst group Niko Partners polled 500 Chinese gamers and found that 64% of them dropped money on online titles monthly, including many free-to-pl...

April 3rd 2012 at 4:00pm 0 Comments
Post Thumbnail

Is there a point at which oversaturation, cultural prominence and old habits collapse under their own weight? According to a recent survey by Chinese market analyst Niko Partners, trends are shifting away in China from hardcore MMO gaming to more casual fare like social networking games. GamesInd...

October 6th 2010 at 12:00pm 0 Comments
Post Thumbnail

Market intelligence firm Niko Partners projects that China's online game market will reach $3.8 billion in 2009. That's up a full billion over the $2.75 billion China's online market made last year. As PC penetration expands outside the major cities, Niko estimates the market will hit $8.9 billion...

May 5th 2009 at 11:45pm 0 Comments
Post Thumbnail

Frank Yu over at Gamasutra wrote a piece recently that didn't exactly slip through the cracks, but was certainly overshadowed by more pressing concerns that affected online gaming in Asia. Yu's 'China's Forgotten Gamers' -- from his China Angle column -- is a look at the invisible population of game...

June 3rd 2008 at 8:30am 0 Comments
Post Thumbnail

New information about the Chinese gaming market has surfaced through the work of Niko Partners, an Asia-focused research firm with a team spread throughout 35 cities in Mainland China. A recent Gamecyte interview with Niko Partners founder Lisa Cosmas Hanson shed some light on the surge in MMO popu...

May 4th 2008 at 4:00pm 0 Comments