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The Tattered Notebook: Learning from EQII's free-to-play model
What a long way EverQuest II's come! If you had said back in 2004 that the game would not only go free-to-play but have microtransactions and emerge largely intact, I probably would have run to get my pitchfork. But here we are in 2012, and EQII's website has a huge green button that says "Play Free" in big letters, with a long list of special deals on station cash and Marketplace items. In this week's Tattered Notebook, I want to look back at the evolution of EQII to see how it successfully transitioned while gauging where it's headed down the road when it comes to its payment model. The official move to free-to-play might seem like the final hurdle, but I think we still have a few more around the bend.
Apple Store SoHo cited as a bad neighbor
Is Apple's oldest NYC retail store causing agita for its well-heeled neighbors in SoHo? AFP and Dow Jones are reporting that the SoHo Alliance, an umbrella community organization, has complained to city officials and Apple execs about a litany of issues with the popular outlet. Crowds outside the store (sometimes overnight) have blocked streets and left trash behind, to the frustration of nearby residents. The recent Jonas Brothers in-store concert may have been the final indignity for alliance director Sean Sweeney. "This concert attracted thousands of young teenage girls who screamed incessantly on the street for hours for their idols, blocking traffic, injuring one resident in the crush, and inconveniencing scores of other people and businesses." I suppose there's a price to pay for being busy and popular. Considering that the immediate vicinity of the store is home to scores of restaurants, bars and high-end boutiques, it's surprising that Apple is the biggest quality-of-life offender in the area, but maybe it's time for some of the bigger draws to move to the 14th Street store instead. [via Cult of Mac]
