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The NPD Group recently conducted a poll among American consumers to track their "spending intentions" for the rapidly approaching holiday shopping rush. Of the poll's 2,003 participants, 9 percent said they plan to spend more money than they did last holiday season (down from 11 percent in 2009), 6...

October 8th 2010 at 5:00am 0 Comments
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Market research company NPD has completed its annual survey of online gamers with some fascinating results. They surveyed nearly 19,000 gamers of all ages in January of this year, looking at every aspect from hours played per week to what former WoW fans are currently playing. The results are intere...

May 13th 2010 at 4:30pm 0 Comments
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Based on NPD figures (via Kotaku), Ubisoft's sequel, Red Steel 2, managed to sell 50,000 copies in its debut month of March -- up until the end of the NPD's catalog period, April 3. Admittedly the game was released at the tail-end of the month on March 23, but we'd still classify the sales as "dece...

April 17th 2010 at 4:00am 0 Comments
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The NPD Group, which tracks sales of games in the US, handed over a list of the top 10 selling games this year through November to IndustryGamers. Call of Duty: Modern Warfare 2 on Xbox 360 dominates the top spot with 4.2 million copies sold, while the PS3 version slips in at eighth place -- consid...

December 14th 2009 at 10:00pm 0 Comments
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When NCsoft released Aion, they had hopes it would ultimately enjoy the caliber of success in western markets that the title has in Asia. It's been roughly one month since Aion launched in North America but it's off to a good start, as indicated by its entry to the NPD Group's September US PC sales...

October 21st 2009 at 3:30pm 0 Comments
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An NPD Group study, using our Canadian brothers and sisters as guinea pigs, has apparently determined that 40 percent of game buyers purchased on impulse (no, not Stardock's Impulse) in the last six months. GI.biz reports that the study found the driving factor for these losses in willpower were pr...

October 16th 2009 at 10:58am 0 Comments
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The NPD Group's steady stream of gaming industry studies continues today with a fascinating look at the game purchasing community. Here's the most surprising statistic to come from the study -- in a poll asking what methods gaming enthusiasts used to gather information about new titles, 41 percent...

September 15th 2009 at 3:00am 0 Comments
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Though the median age of video gamers has increased dramatically over the past decade, a recent report from the NPD Group shows that youngsters still possess a great deal of market dominance -- according to the study, households with children ages 12 and under constitute 45 percent of the gaming in...

September 11th 2009 at 11:20am 0 Comments
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Yes, yes -- we're all impressed with how fast the audience for relative newcomer Free Realms is expanding. However, one cannot forget that Free Realms is, in fact, free. The original rapidly expanding MMO, World of Warcraft, costs actual money, and now we have a rough idea of how much moolah Blizza...

July 29th 2009 at 11:00pm 0 Comments
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Are you puzzled as to why visionary director Steven Spielberg recently made the leap from managing motion pictures to creating block-n-ball Wii games? The answer can be found in a recent NPD study: According to the NPD research group, 63 percent of Americans have played a video game in the past six...

May 20th 2009 at 7:30pm 0 Comments
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We'll be straight with you, folks: We don't really like surveys or statistics all that much. So when the NPD talks to 10,000 US citizens about their entertainment consumption and spending, we're inclined to be highly suspicious of any conclusions it may arrive at (after all, that's less than one pe...

April 16th 2009 at 7:00pm 0 Comments
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If you were still wondering how wide the mainstream appeal for Nintendo's hyper-successful Wii Fit actually is, here's a good example. The NPD Group recently confirmed to Kotaku that in addition to its first place finish in the February NPD charts, Wii Fit broke the 6 million sales mark, pushing it...

March 21st 2009 at 4:00pm 0 Comments