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Chillingo officially launches Crystal SDK for iPhone game developers
Chillingo recently announced that it would be launching Crystal SDK, a service joining the increasingly crowded social network market for iPhone games. Xbox Live on the Xbox is an official social network, but the iPhone has no such official service. A crowd of contenders, from the popular OpenFeint service to ngmoco's Plus+ network, are jumping in and trying to get developers on board with them. Crystal SDK is one of those -- they've now launched the official website and are asking developers interested to sign up and see what their software has to offer. Like many of the other services, Crystal is offering to integrate challenges, achievements, leaderboards, and other social services into iPhone apps. The SDK seems like it's still pre-release, however -- there's only a signup, no information on cost or implementation or anything else on the site. Still, if you happen to be an iPhone developer still looking for a network to hook up with, they might be the one for you. While we're at it: what do you consumers think? Have you actually chosen a network to go with, or are you doing what I'm doing and still basically going game by game? The goal of these networks eventually is to have a unified stable of developers, where you'll jump into a new game simply because it's linked to the network you're signed up with (and your friends will be playing over there and encouraging you to join). But in reality, I haven't seen that -- most people I know are just playing the games they're interested in, and the network the games are connected to hasn't made a big difference.
TUAW exclusive: Makers of Aurora Feint unveil new game, codenamed "VSL"
Aurora Feint was one of the iPhone's first big games, way back in the early days of the App Store. Since then, the company behind that first hit has added on a few different games in the same universe, each with their own separate features and focus, but all in the same vein of puzzle-based RPG. Today, Aurora Feint, Inc. has pulled back the curtain just slightly to reveal their very first original effort since that initial App Store release. The game is only codenamed so far -- they're calling it "VSL" -- but the developers at Aurora Feint plan to turn it into a "showcase" of what's possible with Apple's new policy of allowing free apps to provide content on demand. Above is the very first screenshot of the yet-to-be revealed game, and TUAW got a chance to talk exclusively with both Peter Relan and Jason Citron of Aurora Feint about the new game, what it'll be like, and how it'll integrate with their growing social gaming platform, OpenFeint. Click the link below to read on.
Digital Chocolate to use OpenFeint for scoreboards, achievements
Developer Digital Chocolate (who, according to that recent slideshow report, is one of the most frequent publishers of content to the App Store) has announced that they'll be going with OpenFeint for their social networking features. We've been covering OpenFeint for a while here on TUAW (and we've interviewed them before as well). The platform is designed to let devs add social features and multiplayer to their apps quickly and easily. And that's exactly what Digital Chocolate will be doing with it, apparently -- they'll be putting scoreboards and achievements into their games on the App Store.This hardly means the end of the ongoing battle over social networking and app developers on the store. But platforms like OpenFeint, Plus+, and others continue to stack up developers under their respective umbrellas, and it remains to be seen just who will prevail.
Exclusive from 360iDev: OpenFeint 2.1 released, over 200 games in App Store
This afternoon I had the opportunity to talk to Jason Citron and Eros Resmini of Aurora Feint, the company behind the OpenFeint social gaming platform. At 360iDev, Aurora Feint announced the availability of OpenFeint 2.1 to the developers on hand, as well as touting that over 200 active games using OpenFeint are now on sale in the App Store. Citron noted that there are about 500 indie developers, like those in attendance at 360iDev in Denver this week, who are working on other gaming titles using the OpenFeint platform. OpenFeint 2.1 is available immediately for download at www.openfeint.com, and information on the open and free business model for the platform is on the site as well. OpenFeint is being used in some of the top games in the App Store right now, including geoDefense Swarm (which debuted at #2 when it launched), Rope 'n Fly 2 (currently in the top 50), and Apple featured games Unify and Above & Beyond. The platform provides a way for developers to add social gaming elements to their work without reinventing the wheel, as standard APIs are used instead. TUAW will have more news from 360iDev tomorrow, so stay tuned!
OpenFeint introduces multiplayer, Flick Fishing goes Plus+
The battle of the social gaming services on the iPhone continues. OpenFeint's latest weapon is multiplayer -- they're working on a way for games developers on the iPhone to quickly include multiplayer (it doesn't actually say real-time, so we'll assume it's the mix of ghosting and turn-based multiplayer that they talked about in their interview with us) in their games. They're asking interested developers to sign up to the open beta program, and they'll start rolling out the functionality soon. Even though it seems early in the process, it's a pretty cool idea, and it could definitely serve to set OpenFeint apart even more from the other services trying to attract developers to their social and multiplayer features. Speaking of social features, Freeverse told us a little while ago that they were going to use ngmoco's Plus+ for their games, and apparently they've now integrated the popular Flick Fishing with the service. The additions allow for leaderboards, in-game achievements, and multiple profiles and saves on one iPhone, so you can compete with your friends on other iPhones or right there on your own. Flick Fishing was already an excellent game, and with the added social functionality of Plus+, it's worth heading back out onto the water to compete and compare your games with your friends. As I've said before, having multiple companies competing for these social functions is turning out to be a real boon for consumers and developers alike. All of these services are able to bring out a lot of cross-game features that developers by themselves would have taken much longer to put together on their own.
Freeverse goes with ngmoco's Plus+ for iPhone social gaming
Freeverse has picked a partner in the ongoing dance of social gaming networks on the iPhone. They've joined up with ngmoco and their Plus+ system for all of their games, including Flick Bowling, Flick Fishing, and Moto Thunder. The first Freeverse game to use the system (which allows players to earn points across games, track friends' playing habits, and vie for the tops of leaderboards) will be an upcoming title called Warpgate, and then it'll be ported back to the already-released games as well. This is actually a fairly big shot across the board of other networks vying for players, including Aurora Feint's OpenFeint, Chillingo's Crystal SDK, Scoreloop, and a few other competing services. ngmoco had originally announced that their Plus+ service would be proprietary to the titles that they published, but the inclusion of Freeverse as a partner means they're likely headhunting for quality titles to add to the mix, much like everyone else. To a certain extent, this is a behind-the-scenes battle -- consumers will likely choose games based on what they want to play, not necessarily on what social network they're hooked into. It's as if Microsoft, instead of having the overarching Xbox Live system, left it up to developers to award and track achievement points. But you have to think that one big player will emerge here, and then it'll be interesting to see what kinds of rewards the devs who connected with that system will reap. [via TouchArcade]
OpenFeint drops dev fees as Chillingo announces social gaming network Crystal SDK
The social gaming market on the iPhone has taken two sharp turns recently. First up, right after announcing that their system hit a full million users, OpenFeint announced that their social gaming platform has gone completely free for developers. Originally, the SDK was free to download, and then there was a small cost-per-user fee for developers, but with this new change, that cost is gone, and OpenFeint will now make all of their money, as we were told by Peter Relan, from referring users to other games and in-app purchases, and then taking that cut from Apple.The popular publisher Chillingo has also announced a newcomer to the social gaming scene: they're planning to introduce another system called Crystal SDK, that will presumably both be free to all developers, and automatically included in most of Chillingo's games. Their release specifically tells us that "Crystal is iPhone's answer to Microsoft's Xbox Live," so they're officially throwing their hat in an already crowded ring.With a million users, OpenFeint is still the biggest network going, but obviously Chillingo believes there's still many more to pick up. Should be interesting to see, as always, what users decide to do.
Scoreloop introduces Scoreloop Community for the iPhone
We've talked about OpenFeint quite a few times on the site before (and even interviewed the creators), but while they're definitely one of the biggest names in creating gaming communities for the iPhone, they're not alone. A company called Scoreloop has today announced a service called "Scoreloop Community," made up of two different features: a web presence, and a downloadable application for the iPhone that hooks right into other developers' games and apps and allows players to create avatars, view friends and their activities, and share challenges and high scores with others. Just like OpenFeint, Scoreloop says they're offering an easy-to-implement solution for push notifications, letting players send and receive messages (as well as promote and encourage usage of games in the service) and earn achievements and tokens.Of course, the real test for services like this will be in the implementation -- while OpenFeint claims a nice stable of developers, we still haven't seen too many apps take advantage of the latest and greatest versions (Pocket God is an extremely popular app that has implemented OpenFeint, but they use an older version of the software that doesn't have nearly as many features as the latest). Scoreloop says they've got over 50 game commitments from third-party developers already (it sounds like Zombie Pub Crawl is their biggest title yet), but even then, it remains to be seen exactly how devs will implement their functionality, and how players take to the service.If you're a developer looking to implement push notifications and social challenges and networking in your app, it seems that there's no shortage of companies willing to step in and help you do exactly that (you can download the free SDK, if interested, on Scoreloop's site). But in terms of how consumers view and will use these networks, it's still a very wide open field.
TUAW interviews OpenFeint's Peter Relan, Net Jacobsson, and Jason Citron
Danielle Cassley and Jason Citron are the folks with their names on Aurora Feint, but as Danielle told us in an interview a while ago, Peter Relan is the real mastermind behind the growing Feint empire. Not only did he put the two together in an idea lab, but he's one of the driving forces behind the OpenFeint enterprise. Under his oversight, the Feint folks have swelled to become one of the major forces behind iPhone gaming (and thus, behind the iPhone's app ecosystem itself).Netanel "Net" Jacobsson is a newer addition -- he's previously worked with Sony Ericsson on their mobile devices and Facebook on their own growing app empire, and now he's arrived at OpenFeint to help them use the lessons he's learned at the biggest online social networks around on their social software. Get the sense of how big this is yet? Relan, Jacobsen, and Citron all have pretty big ideas about where iPhone gaming is going, and as 3.0 comes down the pike and introduces a whole set of new features from Apple, they're in the best seat they can be in to do exactly what they want to do.TUAW sat down with the three last week, and chatted about iPhone 3.0 and why it's such a big deal for developers, how they're going to approach microtransactions (carefully), and what's coming next for OpenFeint now that they've rounded up a whole stable full of developers implementing their backbone. Click "read more" to continue.
TUAW Interview: OpenFeint, continued
Have you seen anything like that already, where developers have said, well we thought about doing it this way, but we're going another way? PR: Too early. The phones aren't even out yet, user experience hasn't occurred yet. I would say July, we'll get a lot of feedback once these games come out with push notifications. The other thing that's kind of interesting, by the way, is that OpenFeint is working on cross-compatibility, because if I have a 2.2 iPhone and you have a 3.0 iPhone, and you send me a social challenge, in my app on 2.2, it won't show up as a push notification, right, because I don't have the 3.0 iPhone. So we are support the concept of push notifications in the plumbing and infrastructure of OpenFeint, however on a 2.2 phone, whenever the user next opens the app, they would see a screen that is an OpenFeint screen that would have a notification saying "you've got to beat my score," as opposed to seeing it on the iPhone icon, as a number, like the Mail thing, where it says you have notes waiting for you. So I think as a user experience, the jury's still out, because the platforms are just getting ready, right? So the key here is to say that we're going to make it trivial by continuing our tradition, which is no servers, very easy to integrate, and some big games will launch in July with push notifications and then we'll go from there. I think, to a certain extent, the same thing will happen on the microtransactions side. It already has happened with Xbox Live -- I don't know if you remember the story of horse armor, where everyone says "how can you release a different graphic and ask us to pay for it?" Have you seen examples yet of how developers want to use microtransactions? Are they aware of that danger or are they fearful of that at all? PR: So I think the obvious one, just because I have, as I said, investments in companies in the Facebook app space, the big reason for microtransactions is virtual goods. So any kind of virtual world, avatar apps, some of these Mafia iMob apps, you can assume that there will be virtual goods unlocking with microtransactions. That one I think will translate over fairly well, in fact Net is going next week to China, where he's a keynote speaker at Tencent's annual conference. Tencent is an Asian company which does a billion dollars in microtransactions, all of it virtual goods. So I think that microtransactions, as we see them on social networks today, will come pretty much that way onto the iPhone social network, or the iPhone gaming network. NJ: I also think that it will actually lead to the pricing, might even drop dramatically, but those who are charging for applications are going to go free, because they're going to earn much more by making it free and leveraging microtransactions. Yeah, if you're charging $4 for an app and can sell four levels for $1 each, that's the way to go. NJ: The user starts playing, gets very engaged, and wants to get to the next level and make the purchase, and it's very difficult not to make the purchase if you're engaged and you want to continue the game. PR: The thing that's a little trickier, I think, is when you have microtransactions that aren't directly virtual goods, because virtual goods don't fit the theme. But are like chapters, or just additional content in the game. Then, I think, the business model is a little trickier, because that's your content update strategy, and to some extent, the iPhone user is used to -- like, if you look at the success of Pocket God, it's a double edged sword. If you talk to the Pocket God guys, their game is one of the few games that stays in the top five constantly. It's just always in the top five. And they use OpenFeint, and they're going to use push notifications, but when we spoke to him about microtransactions, he said, I have to figure that out, because their commitment to their userbase is, every week you're going to get an update with more content. So given that he's already committed that on the current price point, how does he unlock more content with microtransactions? So he was the first to say I definitely want to do push notifications, but I have to think hard about how I could incorporate microtransactions into Pocket God. So I do think there's a little more complexity there, especially when it's not just direct virtual goods. But I think they'll crack it. I think some other people we're talking to are certainly thinking of Chapter 1, Chapter 2, Chapter 3, three microtransactions. And certainly the virtual goods guys are like no questions how they'll do it. And there are definitely precedents for both, in terms of episodic gaming on other services. Jason maybe you can talk about this, too, as a developer -- I'm really interested in the balance between making sure that what you're selling people is worth it, or something that's not. If you're asking to pay a dollar for a gun that's just a re-skin, people won't go for that. What do you think of that? JC: I think, as a game designer, what you have to really think about is the motivations for why people will want to purchase this content. Whether it's a re-skin or not is less important than what it will allow you to do in the game. And the reason why I think virtual goods have done so well on social networks is that social pressure is a huge motivator to getting people to do things, and if part of that social pressure results in you engaging and buying virtual content, people are much more likely to do it. I mean, if you just have another gun that allows you to increase your DPS by two points, that's not terribly interesting to anyone but the ultra hardcore gamer, and then they'll probably just be pissed off that they have to pay for it. So that's not really an appropriate way to go about it. As a traditional gamer, buying episodic content or buying level packs, or substantially new gameplay experience, fits with my head, and then virtual goods, I think, have to be motivated through social pressure. And the last question I have is just about the future of OpenFeint. I have to give it you guys -- there were quite a few, and there still are, services poking around that want to do the kind of stuff that you're doing. And just in terms of size and influence right now, you're kind of the top of the heap. So what's next, are you planning to kind of sit on the heap and just keep things set, or are you still aiming to improve here? PR: I think that definitely we will continue to innovate and add more services to the platform -- there's no question that it's a platform play, and that we will continue to add features and additional things. I would say two things: one is, we will publish games, always, on top of our own platform technology, that will really kind of push the borders of gameplay design around the OpenFeint platform, to sort of demostrate and lead the way. So in the last announcement, we did hint at a new game coming out this summer based around push notifications and microtransactions, where we want to lead the industry. Because we never think that by being in front today, that we will be always in front. So we want OpenFeint to be the premiere platform, we agree that today, we certainly feel like it's way up there, but we feel like you constantly have to build new product on top of your platform to really make a world class platform. Because otherwise you're just sort of opining and thinking oh, this is good stuff. So we always want to test our own platform, and expect a title this summer based on OS 3.0 and OpenFeint features. The second thing, which is, I think we're really doing something different around the business model. Ngmoco announced their Plus+ platform this week, and it's really a publishing tool rather than an open platform, and we're pretty proud of the fact that we're sort of the biggest player who is really able to provide an open platform where a developer does not have to make a publishing deal with us in order to get access to the platform. Ngmoco's platform is hey, we have this platform, it's part of our publishing network, and if you want to publish games with us, that's how you get the platform, and obviously you know the economics of the publishing business in the game industry, right? There's revenue that has to be sacrificed there. So I think as a guiding strategy, we will never make our platform related to anything with our publishing because it's our belief that this OpenFeint thing does two things that we will always have to provide for publishers: no servers, because 90% of developers have no experience building servers, they build great console games, client side stuff, C, C++ programming, all this stuff, but they really don't have any backend experience. And two, we're not going to take rev share, in terms of publishing deals. And those two things, I think, are sort of our long-term guides. The third thing is to build our own games constantly, so we can use Danielle and Jason's game design and knowledge to say here's the kind of games we can do. So if we can do that and execute, I think, with some fingers crossed, with some luck, we'll emerge as the de facto standard, which is our goal. I had talked to Danielle a little about pricing already, but I wanted to ask about microtransactions as well -- when you do that stuff, are you not skimming off revenue as it comes through, or what is the pricing scheme there? PR: Well even today, we have cross promotion inside OpenFeint 2, even before microtransactions, where if two players meet in a lobby, and they're from different games, then one player clicks on the other player's game, and you go to the App Store and you buy that other player's game? That's what you call our one-touch iPromote product inside of OpenFeint, it's a big draw for a lot of developers, because our community is now three million and growing -- we call it our social bazaar, because the App Store is so cluttered now that it's hard to differentiate. So you use OpenFeint and get your game in front of three million people in these lobbies. That revenue, when someone buys a game using OpenFeint's cross promotion feature, doesn't come from the developer, it comes from Apple. Because we are an Apple affiliate, through BigShare. So we take the user into a webview, which is our own catalog, where you can buy games off the App Store, and then Apple actually pays us. So that's hopefully -- this is the same thing, the whole idea is to get Apple to pay us every time there's a purchase in the App Store, including in-app purchases, as opposed to the outside. Great. That's pretty much everything I had to ask, was there anything else you wanted to share? I guess we'll keep an eye on the game coming out this summer. JC: Yeah, I guess the only other thing worth mentioning is that OpenFeint is available now -- it can be downloaded by anyone from our website. It's real. Cool. Thanks very much.
Two different services offering plans to developers for push, microtransactions
With iPhone OS 3.0 only having been released yesterday, two big companies are already angling to be developers' go-to for setting up push notifications and other online services for the new apps. OpenFeint was the first service we've heard about -- they have been offering social networking connections to developers for a while, but with the new firmware release, they tell us that they're also hosting options for both push notifications and microtransactions to their stable of app developers. That stable includes apps like Pocket God and Aurora Feint (Danielle Cassley of both Aurora Feint and OpenFeint told us a while back that she was very excited at the prospect of microtransactions with 3.0), and both of those games, as well as others on the service, are planning to include push notifications with "social challenges" -- you'll challenge a friend to complete a certain goal in game, and then get notified when they meet that goal. Look for those new features in an OpenFeint app near you.And OpenFeint isn't the only service jockeying for developers' attention -- Urban Airship is also making a bid to host push notifications for iPhone game developers. They've landed one of the first push-enabled games, Tap Tap Revenge, and are looking to offer push to more devs, along with in-app purchase support as well. They don't quite have the library together that OpenFeint already does, but their service integrates, they say, in just a matter of hours, and their aim is to make it "brain dead easy" for developers.The floodgates are open, and we're sure to see more and more companies jump in on hosting plans like this in the future. Prepare to be pushed.
OpenFeint 2.0 brings social discovery to the iPhone
The Aurora Feint folks are at WWDC with the rest of the Mac development world this week, and while out there, not only are they having a party, but they sent out an announcement: OpenFeint 2.0 is out now, and it has some "social discovery" features now included. Their open platform already supported doing things like leaderboards and profiles from directly within iPhone applications and games, but now the new release will also allow users to bring their friends lists in from Facebook and Twitter, update profile pictures of themselves, and both find their friends and figure out what they're playing. The system is free to integrate into iPhone apps and games, and there's a user-based model that costs more at higher levels.OpenFeint isn't the only system attempting to do something like this (be a sort of Xbox Live for iPhone games), but they are certainly the biggest, with more developers jumping into their boat every day. And as is the way with social networks, sometimes being the biggest is just as good as being the best. Look for their features in an iPhone game near you.
OpenFeint announces iPromote, readies to take over iPhone gaming
During our interview with Danielle Cassley of Aurora Feint, I talked with her about OpenFeint, the code backbone for a social network that iPhone developers can use in their apps. Since then, a number of developers have added the interface to their apps, perhaps most notably Pocket God, which has used the tool only to create the barest of online leaderboards so far. Now the crafty folks at Aurora Feint are revealing another trick up their sleeve: something they're calling iPromote. It sounds like more or less a crosspromotion deal for various apps and games in the OpenFeint system -- certain apps will give their users a chance to pick up other paid apps under the OpenFeint umbrella. While the press release is fairly vague about exactly how it works (they say there will be "a revenue sharing model for sales that occur through OpenFeint"), it'll probably show up in the user's interface as links or promotions for other apps.There are quite a few of those apps -- Aurora Feint lists over 20 apps that have already integrated OpenFeint, and there are more on the way, including some high-profile apps from Chillingo. Even our friend Steve Demeter, who was working on his own community platform called Onyx, has abandoned work on that to join up with OpenFeint. There are at least a few other such platforms like this that were vying for widespread acceptance on the iPhone, but it looks like OpenFeint is primed to take the top spot. Which means we'll probably be seeing lots of it in applications near you very soon.
Aurora Feint devs share their social code in OpenFeint
The folks behind the popular Aurora Feint series of iPhone games have decided to share their work creating a "social MMO" system on the iPhone with other developers. They've just announced a system called "OpenFeint," which other devs will be able to license and use in their own games. OpenFeint will supposedly allow a developer to put together a multiplayer community in an iPhone app, complete with profiles, news boards and chat, in under an hour. They're also providing a server for developers to use, so devs won't have to host their own server software -- they'll just have to make their client work with the existing system. Wild. It sounds like they're just making the systems they've already developed in their own games available to anyone who wants to use them. Right now, they're looking at a private beta (interested devs can sign up on their site), and eventually the service will be free for a limited number of users, with certain costs as the userbase grows. The cynical side of us wonders if there's a catch in there somewhere -- presumably, all of the users in OpenFeint will keep their information on the Aurora Feint-owned server, so we'd guess there's a chance that at some point in the future, they could use that list for less-than-honorable actions (Steve Demeter's Onyx Online plan is another service that aims to be platform-wide, which seems to have similar risks). But that's just us being paranoid -- taken at face value, this just seems like one team of indie developers opening up what they've already done to help other devs. Very cool.
