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With the Academy of Motion Pictures Arts and Sciences 83rd Annual Academy Awards (or as we like to call them: The Oscars) airing this Sunday on ABC, iOS-using movie fans may want to enhance their viewing experience with a few Apps for their iPhone, iPad or iPod Touch. So, we've put together a li...

4 years ago 0 Comments
February 25, 2011 at 2:30PM
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Motorola may only be offering the Xoom in basic black to the general public, but it's cooked up something a little extra special for the Oscars this Sunday. It will be handing out these limited edition gold Xooms -- complete with a custom leather envelope case -- to the hosts and the nominees in th...

4 years ago 0 Comments
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The iPad, like the iPhone, used the Oscars to make its ad debut. As is typical with an Apple ad, the iPad's ad featured a montage of different uses for the device, all while set to the backdrop of a catchy tune. In making his case for the iPad, Apple CEO Steve Jobs noted that it would offer a bette...

5 years ago 0 Comments
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Steve Jobs and the iPad both appeared on TV during last night's Academy Awards, but they weren't the extent of Apple's presence. Cnet reports this morning that the majority of the "Documentary Feature" and "Documentary Short" nominees -- 9 out of 10 in fact -- were made using Final Cut Studio, Ap...

5 years ago 0 Comments
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The iPad wasn't the only consumer electronics device ad in heavy rotation during the Academy Awards, you could barely get through a commercial break without seeing Samsung's spot for its new 3DTVs. We figure a direct Avatar tie-in (or to any specific movie at all like Monsters vs. Aliens) might hav...

5 years ago 0 Comments
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Talk about big premieres. Like it did with the iPhone and its "Hello" ad, Apple used the Oscars as the platform to debut its iPad commercial. The ad, set to the background of The Blue Van's "There Goes My Love," shows the iPad being used in a variety of ways: viewing a movie, reading an eBook, disp...

5 years ago 0 Comments
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Apple's doing the Oscars up right tonight -- not only was Steve Jobs making friends on the red carpet, but the company ran the first iPad ad just now during the broadcast. It's pretty much what you'd expect out of an Apple ad, but, you know, more magical. Get ready for a blitz of these as we lead...

5 years ago 0 Comments
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It's the biggest night in show business, but just in case you're not caught up in the Hollywood horse race (go Hurt Locker!) you're welcome to join Mike Schramm and I for our Sunday night Talkcast, as we dive into all things Mac, iPhone and iPad. This week, of course, the big news was the announc...

5 years ago 0 Comments

Film fans everywhere will be sitting before their TVs on March 7th to catch the Academy Awards. Now, as with so many other things, there's an app for that. Vanity Fair Magazine has produced the free Oscars app called Vanity Fair Hollywood. Users can submit their predictions for winners, brows...

5 years ago 0 Comments
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Enumerating the accomplishments of one Steve Preeg would be a lengthy undertaking, indeed. He's got a magnificent surname, for starters. He's worked on the digital effects team of some of our favorite films, including the Lord of the Rings trilogy, I, Robot, and Ri¢hie Ri¢h's Christmas W...

6 years ago 0 Comments
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Apparently last night was an Oscars evening. Didn't you know? Well, we sure didn't -- but that's besides the point. As it turns out, one particular winner in the visual effects category was Steve Preeg, who's also a guild leader in World of Warcraft. Now it'd be one thing to say he played the game, ...

6 years ago 0 Comments
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When she's not busy falling in love with Jack Black or being in another Leonardo DiCaprio movie (when's our chance?) Kate Winslet likes to school chumps her kids in Wii Sports. At least, that's what she recently told the celebrity watchers at E! during the SAG awards. Despite the presence of the ...

6 years ago 0 Comments
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A lot of things happen at the Oscars, many predictable, and some unexpected, but there's one thing we don't usually expect to see: video games. It's a measure of just how out-of-control the Wii movement is that the console turned up at this year's awards as a joke unto itself that featured host Jon ...

7 years ago 0 Comments
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There was no saucy saunter down the red carpet, but Nintendo's casual darling Wii Sports did manage to surprise gamers with a guest-spot at the 2008 Academy Awards. In one of the night's many gags, host Jon Stewart gets caught off guard when the show returns from commercial break, to find him usin...

7 years ago 0 Comments
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We keep on telling people that the iPhone and Wii are like totally going to be huge, but maybe they'll finally believe us now that Jon Stewart trotted both out on stage during the Oscars this year. Oh, and perhaps now would be a good time to remind everyone that voting is still open on the 2007 En...

7 years ago 0 Comments
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We're pleased to introduce a new column today, Adgadget, a periodic editorial by Ariel Waldman about the advertising behind consumer technology: Functioning to flatter, Apple's marketing department continues to imitate their inspiration. While a bit lack-luster, Apple's recent commercial for the ...

8 years ago 0 Comments