patrickpruniaux

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  • Apple recruits one of the watch industry's most important sales execs

    by 
    Jon Fingas
    Jon Fingas
    07.04.2014

    Apple's recent hires in wearable tech have largely taken place outside the watch industry, which is slightly odd for a company rumored to be making a watch of its own. However, it just addressed that discrepancy in style -- LVMH's watch division has confirmed that Apple has snagged Patrick Pruniaux, TAG Heuer's sales and retail VP, as part of a broader campaign to poach talent from watchmakers. We've reached out to Apple to learn more about its plans, but LVMH group head Jean-Claude Biver tells CNBC that Pruniaux will be working on the "iWatch." Clearly, the team in Cupertino wants someone who can market wristwear to a large audience.