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Initially employed with SCEA from 1991 through 1999, Peter Dille left to take on a marketing position at THQ, only to return to Sony in 2006, eventually rising to the rank of senior VP of marketing. Today, it's reported that he's leaving the company again, for undisclosed reasons. "The leadership...

4 years ago 0 Comments
March 9, 2011 at 4:10PM
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Peter Dille is quite possibly one of the most qualified people to speak about PlayStation's 15 year legacy. Minus a stint at THQ, SCEA's senior vice president has been working with Sony since the PS1 launch, returning for the PS3 era. Not only did we get to speak with him about the past 15 years, b...

4 years ago 0 Comments
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Sadly, Sony pitchman Kevin Butler is not a real person, but SCEA VP Peter Dille says word may not have gotten around. "We've gotten contact from media people that aren't aware that he's a character, asking for an interview!" he told Industry Gamers ... Well, you can't blame us for trying, can you?...

4 years ago 0 Comments
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SCEA's head of marketing, Peter Dille, spoke with Fortune earlier this week, and he says that rather than catching up to Nintendo's Wii with the PlayStation Move, Sony is actually blazing new ground. He says that Sony's "White Room campaign wasn't very inclusive," and so it is changing up the game ...

5 years ago 0 Comments
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Its star may be known for constantly seeing red, but the latest installment in the God of War series evidently has Sony seeing a whole lot of green. IGN reports that Peter Dille, senior VP of marketing for SCEA, told the audience at yesterday's MI6 marketing summit that God of War III had surpassed...

5 years ago 0 Comments
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Kevin Butler, you need not worry: Your job as Sony's VP of First Person Shooter Relations is in no threat of ending. Neither is your job as Chief Weaponologist, VP of Epic Footage, VP of Big Action Moments and -- our favorite -- Family Activities Director. In an interview with IGN, SCEA senior vice...

5 years ago 0 Comments
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As Sony Computer Entertainment America relaunches the PlayStation 3 with its PS3 Slim model, its marketing campaign has deemed the console as a "total entertainment solution," rather than a video game console. Its fall and holiday ad campaign touts the console as "the greatest gaming, Blu-ray play...

5 years ago 0 Comments
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SCEA marketing whiz Peter Dille has pitched the company's new game plan, and Wii's the bait, according to a recent interview with Gamasutra. Opting for more concession speech than victory declaration, Dille offers a "hats off" to Nintendo and its Wii for "doing something that hasn't been done" by e...

6 years ago 0 Comments
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Sony's no longer denying PSP's overwhelming piracy problem. SCEA's Peter Dille spoke to Gamasutra about revitalizing the manufacturer's handheld, and put emphasis on one of the greatest hurdles facing its business. "I'm convinced and we're convinced that piracy has taken out a big chunk of our sof...

6 years ago 0 Comments
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Sony sold 276K PS3 units, 199K PSP units and 131K PS2 units in February. Sales went up across the board since January 2009, but are still down from 2008 levels. Killzone 2 sold 323K copies, becoming the fifth best-selling game of the month. Depending on your fanboy bias, this is either a disaster c...

6 years ago 0 Comments
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We've had some fairly extensive, extremely erotic Quincying excursions in our time, but we were shocked when SCEA VP of Marketing Peter Dille revealed that the average session within the glossy locales of PlayStation Home lasts 55 minutes. As Dille aptly points out, that's longer than an hour-long...

6 years ago 0 Comments
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In a recent interview with GameDaily, SCEA Senior Vice President of Marketing Peter Dille responded to the multitude of rumors claiming the PS3 will see a price drop in the coming months. Simply put, Dille explained that Sony's profit strategy for the PlayStation brand "limits the playbook when it...

6 years ago 0 Comments
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In one of the least surprising stories you're likely to read today, publishers seem to agree that their lives would be a lot better if Sony could knock a couple hundred bones off the price of the PS3. That's the word from Bloomberg today, who nabbed quotes from the likes of EA Sports' Peter Moore,...

6 years ago 0 Comments
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Sony's PS3 slump continues. The high price of the PS3, coupled with a weak economy, has proven a one-two punch against Sony's current home console. PS3 sold 203k units in North America in the month of January. While this may sound good, a look at 2008's results shows a grim trend for Sony. While b...

6 years ago 0 Comments
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According to Level Up, the Xbox 360 version of Grand Theft Auto IV has been outselling the PS3 at nearly a 2-1 ratio, with 64% of sales going to Microsoft's platform, and 36% going to Sony's. Granted, this data comes from first week sales at GameStop, which will skew towards early-adopting hardcore ...

7 years ago 0 Comments
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Peter Dille – Senior Vice President for PlayStation Network ... oh, and marketing – wants you to relax. He knows a lot of us (all of us?) are frustrated at how slowly things seem to be moving on the Sony front, so he's got a message of Hope: 2008 is your year, PS3 owners. Not only are ...

7 years ago 0 Comments