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Initially employed with SCEA from 1991 through 1999, Peter Dille left to take on a marketing position at THQ, only to return to Sony in 2006, eventually rising to the rank of senior VP of marketing. Today, it's reported that he's leaving the company again, for undisclosed reasons. "The leadership o...

March 9th 2011 at 4:10pm 0 Comments
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Peter Dille is quite possibly one of the most qualified people to speak about PlayStation's 15 year legacy. Minus a stint at THQ, SCEA's senior vice president has been working with Sony since the PS1 launch, returning for the PS3 era. Not only did we get to speak with him about the past 15 years, b...

September 16th 2010 at 6:00pm 0 Comments
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Sadly, Sony pitchman Kevin Butler is not a real person, but SCEA VP Peter Dille says word may not have gotten around. "We've gotten contact from media people that aren't aware that he's a character, asking for an interview!" he told Industry Gamers ... Well, you can't blame us for trying, can you?

September 15th 2010 at 11:30pm 0 Comments
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Like all responsible journalists worth their salt, we're inherently distrustful of advertising and the incredible power it wields over us -- err, rather consumers. But we feel like you deserve to know that there's a special place in our coldly detached hearts for pretend PS3 pitchman Kevin Butler....

April 6th 2010 at 2:00pm 0 Comments
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SCEA's head of marketing, Peter Dille, spoke with Fortune earlier this week, and he says that rather than catching up to Nintendo's Wii with the PlayStation Move, Sony is actually blazing new ground. He says that Sony's "White Room campaign wasn't very inclusive," and so it is changing up the game...

April 2nd 2010 at 10:15pm 0 Comments
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Its star may be known for constantly seeing red, but the latest installment in the God of War series evidently has Sony seeing a whole lot of green. IGN reports that Peter Dille, senior VP of marketing for SCEA, told the audience at yesterday's MI6 marketing summit that God of War III had surpassed...

April 2nd 2010 at 1:57pm 0 Comments
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Kevin Butler, you need not worry: Your job as Sony's VP of First Person Shooter Relations is in no threat of ending. Neither is your job as Chief Weaponologist, VP of Epic Footage, VP of Big Action Moments and -- our favorite -- Family Activities Director. In an interview with IGN, SCEA senior vice...

February 2nd 2010 at 8:15pm 0 Comments
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As Sony Computer Entertainment America relaunches the PlayStation 3 with its PS3 Slim model, its marketing campaign has deemed the console as a "total entertainment solution," rather than a video game console. Its fall and holiday ad campaign touts the console as "the greatest gaming, Blu-ray play...

August 31st 2009 at 9:10am 0 Comments
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SCEA marketing whiz Peter Dille has pitched the company's new game plan, and Wii's the bait, according to a recent interview with Gamasutra. Opting for more concession speech than victory declaration, Dille offers a "hats off" to Nintendo and its Wii for "doing something that hasn't been done" by e...

April 23rd 2009 at 1:18pm 0 Comments
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Sony's no longer denying PSP's overwhelming piracy problem. SCEA's Peter Dille spoke to Gamasutra about revitalizing the manufacturer's handheld, and put emphasis on one of the greatest hurdles facing its business. "I'm convinced and we're convinced that piracy has taken out a big chunk of our soft...

April 21st 2009 at 7:02pm 0 Comments