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Joystiq goes to Maddenpalooza
The Rose Bowl was Madden-ified yesterday to make way for the 20th anniversary of Madden games, as well as the new Madden NFL 09 game that went on sale at midnight last night... or 9 PM Pacific if you were lucky enough to be in the stadium in Pasadena. The upper deck was wrapped in gigantic Madden sail cloths promoting the game and featuring poster boy Brett Favre in his Packers gear. The playing turf featured autograph sessions with NFL legends, skill games, free Pepsi schwag (which we forgot to photograph, whoops), a Slurpee booth complete with Hooters-esque booth babes, a mini Wal-Mart store, and a giant gaming tent full of tons of Xbox 360s, and a scant few Wiis, PS3s, and PSPs.Read on, dear gamer, to discover the rest, including a confab between rapper Busta Rhymes and EA's Peter Moore. Plus you can click on the gallery below for loads of photos.%Gallery-29734%
Favre to remain a Packer ... on Madden cover (EA has a plan!) [update]
With Brett Favre booked for a one-way ticket out of retirement and into New York (as a Jet!), Madden NFL 09 will look decidedly vintage when it releases next week with Favre on the cover ... as a Packer. Some may attribute the gaffe to evidence of the "Madden Curse" at work (c'mon, it can do better than that!), but EA Sports boss Peter Moore assures, "There's a plan."While IGN has already confirmed there will be no second printing -- Favre will remain a Packer on the surface of Madden 09, at least -- a Crispy Gamer interview with Moore and marketing director David Tinson published last week addressed the possibility of Favre switching teams; to which Moore offered his vague assurance. "It will ship with what you've seen. Yes. And then we'll have a plan if he's not [a Packer]," Tinson added. Day-one roster update confirmed!Update: EA will indeed release a day-one update placing Favre on the Jets (and reflecting any other relevant roster changes), reports MTV Multiplayer. But that's not all: "We do not plan to re-issue packaging, but WILL offer a free downloadable cover in the coming days on easports.com featuring Brett Favre in a Jets uniform. Fans can print this new cover out and insert it into the case of Madden NFL 09," a company spokesperson revealed to MTV. See, EA did have a plan! ... But if you're not feelin' it, why not make your own cover?[Image credit: FirstCuts]
Watch Kim Kardashian fight Peter Moore
We're so mad at ourselves for in some small way perpetuating the sphere of influence of Kim Kardashian, who, as Joel McHale correctly points out, is famous for having a big ass and a sex tape. But news is slow this morning, OK? It was either this or another cake shaped like the Companion Cube. That said, here's EA Sports chief Peter Moore beating up on Kim Kardashian in Facebreaker, a fight you can re-enact at home with just a few free minutes and a semi-truck full of self-loathing. Who wins this historic clash of titans? All we can say for sure is not us, dear reader. Not us.
Video: Peter Moore boxes Kim Kardashian
In the red corner, weighing in at 214 pounds is former Microsoft executive now turned EA Sports head honcho. With a legendary right hook thanks to the Spartan power he receives through his Halo 2 tattoo, witness the FaceBreaker boxing all-star Peter "Big Guns" Moore!In the blue corner, weighing in at 142 pounds is reality show "star" and beautiful face who has dabbled in celebrity fashion, acting and the apparel business. Sporting a pair of short shorts, a ponytail of abuse and a sour attitude, welcome to the FaceBreaker boxing ring Kim "Big Bottoms" Kardashian!Let's get it on, FIGHT!
EA Sports looking into possible subscription program future
During yesterday's EA conference call, EA Sports boss Peter Moore briefly mentioned concepts the studio is considering for the future of their various titles. Moore stated they were looking at instituting "subscription programs" to the EA Sports library in order to "take advantage" of customer loyalty. Of course this could translate to a number of ideas so before we get bent out of shape we should consider it doesn't have to be a bad thing.Consider a subscription based model that would drop by-the-minute roster updates for your favorite sports games over multiple seasons rather than having to plunk down another full retail chunk of change. While we can't guess what might, if anything at all does, come of this idea we can at least credit EA for being one of the publishers that keeps trying to innovate. Whether some like it or not.
Peter Moore calls E3 'soulless,' calls for public event
His face may be broken, but EA's Peter Moore likes to speak his mind, and what's on his mind lately is last week's E3, a gathering that he thinks can be fixed by opening it up to the public. Whoa, maybe all of that ink has gone to his brain, or has he already forgotten the madhouse that the annual used to be, when everyone and their brother seemed to find a way to roam the show's halls? Plus, isn't that what E for All is for, anyway?Calling the event "soulless and lacking an epicenter," the former Microsoft exec suggests that organizers "invite the community" to the show, adding that given enough planning, letting gamers experience E3 first hand will help companies create better games and forge new ideas. Of course, it would likely be too crowded for any of the attending press to get any work done, but that's beside the point. Right, Pete?
Facebreaker to allow breaking of Peter Moore's face
We're not exactly sure why anyone would want to punch EA Sports' charismatic figurehead, Peter Moore -- especially in his cherubesque face. Still, we guess it's nice to have that opportunity available, should you someday develop a strong Moore aversion. However, traveling to Pete's home and mercilessly pummeling him would likely be a costly and illegal venture -- luckily, EA's upcoming Facebreaker will reportedly allow you to perform a beatdown upon a digital representation of Moore's visage, free of travel expenses and assault charges.At their E3 booth, Electronic Arts revealed that Moore's face had been scanned and entered into the game using the title's boxer creation feature. EA mentioned to gaming blog ButtonMasher that Moore's face will make it into the final retail version of Facebreaker, perhaps as an unlockable character. We'll politely abstain from exercising our pugilistic prowess on the exec, though admittedly, we wouldn't mind seeing how the tattooed spokesman held up in the ring.
Overheard@E3: The wisdom of Bill Walton
At their conference yesterday, EA invited NBA hall-of-famer Bill Walton onstage to help them show off NBA Live '09 and its Dynamic Player DNA, and ended up stealing the show. Peter Moore, who also hammed it up with Natalie Gulbis, kept saying that Walton had gone off script, and that must be true -- anyone who wrote a script like this would never want for a job in Hollywood.
Overheard@E3: Peter Moore's golf zingers
While playing the new Tiger Woods Golf for Wii with professional golfer Natalie Gulbis, a smiling Peter Moore told an audience "I'm just happy I didn't pause the game!" Later, he asked how Gulbis' in-game character would've reacted to losing the course. "I would've tossed the putter," she said, to which Moore retorted the company slogan: "It's in the game."
Peter Moore explains EA Sports' PC snub
PC sports gamers are somewhat justifiably unhappy with Peter Moore right now. Earlier this year, the EA Sports executive announced that Madden and many other EA Sports games won't be coming to the PC market this year. But wait, you didn't give him a chance to explain! Well, actually, you did, and he did, but today Moore went into more detail about his division's scaled back PC support. A summary of the reasoning behind the decision: PC sports gamers are gravitating to consoles. The PC sports gaming market is gravitating to a downloadable model rather than a "packaged" model. The PC versions of EA Sports games aren't getting a good enough return on investment. You PC gamers just pirate everything anyway and we're not going to make a PC version just so millions of you can just steal it! (We may have exaggerated the tone a little bit on this one, but you get the idea). PC Sports fans can still hold out hope that EA Sports will change its mind, though. Moore hinted that the company might be coming back into the PC space next year with "new, innovative, maybe even less-expensive ways to play all of our franchises on the PC." If there's one thing sports fans should be familiar with, it's squeezing that one, slim ray of hope for all it's worth.
Peter Moore to get more ink if EA Sports misses mark
There are tattoos you regret, and tattoos you love forever. Our Eight Days tattoo now seems remarkably short-sighted, and we wish we had waited on our Duke Nukem Forever tattoo, if only so we could avoid paying to have it touched up every few years. But we think Peter Moore's Halo 2 tattoo was a solid choice all around. It put him on the map as a personality and was a great bit of promotion for the game. Now, after leaving Microsoft for EA Sports, P-Moore is talking about a repeat performance."We're hitting this season in terms of quality and innovation stronger than we ever have at EA Sports," he writes on his blog. "If I'm wrong, you'll see me sporting a new tattoo - maybe a competitor's logo?" As much as we love Pete, we know it's an empty threat. 1. We're assuming the decision of how innovative EA has been will fall to him and 2. Exactly what competitor will be left to get a tattoo of at the end of the year?
Moore promises new ink if EA Sports underperforms
Peter Moore, posting on his official EA Sports blog of awesomeness (yes, he too has one), we get an inside peek into what's going over in the mysterious lands of EA'ville learning that it's annual review time once again. A time where each and every high paid employee is evaluated, compared and rated accordingly to their performance goals. Yup, EA runs a tight ship. And Mr. Peter Moore himself is not immune to such reviews and promises to take "ink action" if he fails to reach his goals. Moore explains that "we're hitting this season in terms of quality and innovation stronger than we ever have at EA SPORTS", promising that "if I'm wrong, you'll see me sporting a new tattoo - maybe a competitor's logo?" Nice move Moore. Putting your forehead where your mouth is, that's our kinda guy.[Via Joystiq]
GameTrailers TV to debut new Facebreaker, Resident Evil 5 footage
Whether you're in it for the pugilistic spectacle or gratuitous undead hostility, we think there are a few good reasons to catch this Friday's episode of GameTrailers TV on Spike. Not only will we see the character creation mode in EA's cartoonish boxing game, Facebreaker, we'll actually get to see show host Geoff Keighley and EA's Peter Moore break each other's faces. In the game.If you prefer your violence to be dispensed with the pull of a finger (and not the swing of a fist), the episode will also feature new gameplay footage of Capcom's controversial Resident Evil 5. Add a trailer for world-warping shooter Fracture and in-game footage of Golden Axe: Beast Rider, and you have yourself a decent bit of entertainment. You'll find a trailer for the episode, which airs on Friday, May 30th, at 1AM ET/PT, after the break.
Peter Moore talks about heart breaking decision
When news hit the internets last July that Peter Moore was leaving team Microsoft our heart was in shambles. The news tor our emotional psyche apart without care or remorse. We've since recovered (it took some time though) and are now hearing that Peter Moore too had a difficult time accepting his decision and he too was in emotional shambles.Chatting with GamesIndustry.biz, Moore revealed that he "thoroughly enjoyed working" on the Xbox team and even admitted that, when in the final decisive hour, "it broke my heart leaving Microsoft." Awww, so cute. Moore went on to explain that he had "a real yearning for getting back to what we as Brits living in America call home, which is the San Francisco Bay area" and that need ultimately proved the reason why he took the job over at EA Sports. "You get to the point in your life where you say, do I live where I work, or do I work where I live? For me, I would rather live in the Bay area - nothing against Seattle - and there's only really one job I would have taken to leave Xbox and that's president of EA Sports."Much love Peter Moore, we miss you.[Thanks, Boff]
EA plans Western-style exercise game for Balance Board
EA Sports' new "Freestyle" brand will feature more casual sports games than the Madden-type stuff found under the main EA Sports brand -- think EA Sports BIG, but in 2008. The first game to come out under the brand will be FaceBreaker, the cartoony boxing game. EA Sports president Peter Moore has already revealed a second Freestyle game, though an official announcement has yet to be made. The new exercise game will support Nintendo's Balance Board peripheral in much the same way that Wii Fit does.To differentiate between Wii Fit and the new project, Moore describes a "Western," cardiovascular style of exercise, as opposed to the tai-chi-like anaerobic "holistic fitness" in Wii Fit. Which sounds like a great idea.
EA sets focus on Wii-exclusive versions of sports games
If you're in the gaming industry on the development end, odds are you've had plenty of meetings talking about the success of the Wii platform and how your company needs to get its own slice of the pie (well, unless you're Epic). EA has decided that they want a fairly decent slice of that pie, and are doing so with special Wii versions of their sports games. EA expects that sales of its sports games will account for $1.3 billion in its fiscal year (which just ended in March), coming to a third of their total revenue. The model for them (like others) has been Wii Sports. Peter Moore, head of EA Sports, commented that EA has "no intention whatsoever of dumbing down the experience that we all love and that drives this multibillion dollar business ... we need to make sports games more approachable." He then comments how Wii Sports became so popular "and we saw that and decided we needed to redefine what our sports games were about." These new accessible Wii versions of EA's popular sports games will have an "All-Play" label attached. Moore explains it as "like how swimming pools have a deep end and a shallow end. EA Sports has really only built a swimming pool with a deep end. It's intimidating for a lot of people to jump right in the deep end. With All-Play, we're building a shallow end."Maybe with all this Wii support, Reggie will finally send Peter one.
EA Sports working on sweaty Wii Fit
EA Sports president Peter Moore tells Eurogamer that the division is working on a Wii fitness game utilizing the pressure-balancy-board thing. The game will release under the new casual-oriented Freestyle label and will focus on "western" cardio workouts instead of Wii Fit's "eastern holistic fitness."EA's version of Wii Fit is intended to make the user sweat while still having fun. Although Moore wouldn't get into specifics of the game, he would say that the key is to distract the user and make them have fun without realizing they're having a good workout. Hopefully, EA's exercise game will come with a Shamwow and some disinfectant spray for the board. Yes, we've now come to fear the fungal side of Wii Fit.
EA Sports' Peter Moore 'wishes' for Home's release
Waiting for the oft-delayed Home service has been frustrating for PlayStation fans worldwide. However, we were surprised to hear comments from former Xbox boxx Peter Moore, echoing the sentiments that many PS3 owners have. Currently president of EA Sports, Moore told Eurogamer.net "I just wish [Home] would ship ... I [previously] questioned it a little bit, whether I'd want to wander around there. Phil Harrison showed me a demo – it's very cool, but let's go already. And so I'm disappointed that it's been pushed back a little bit again."Although Home was on display at PlayStation Day, Kaz Hirai reiterated that it would not be released until it's done. Some commenters have joked that Home would release after the notoriously delayed Duke Nukem Forever.Many PS3 owners are counting on the release of Home to deliver an enhanced online experience on the PSN, one that rivals the for-pay Xbox Live service. Moore's comments are most likely very similar to the consensus from the development community as well -- people need Home to release, and soon. "I really hope it gets going and becomes that portal to the PlayStation Network and we can utilise it. But boy, I just wish we'd get going."
Moore 'disappointed' Home still isn't done
Peter Moore tells Eurogamer he wishes Sony's Home service would just ship already. The former Xbox exec turned EA Sports president says he's interested in working with Home, but he's "disappointed" that it keeps getting pushed back.Moore expresses that he really wants Home to become the portal to the PlayStation Network and something that EA Sports could utilize, but that nothing's going to happen until it's done. Moore's got plenty on his plate currently as he tries to reinvigorate the EA Sports division and launches a new sub-brand.
Moore knows people are 'pissed' about no PC Madden '09
EA Sports President Peter Moore recently talked to GameDaily about his decision to not release Madden NFL 09 on PC. He acknowledges the move "pissed off a lot of people," but it was a business decision based on sports games in the PC market.He stands by previous statements he made, when he was still with Microsoft, that there'll be a PC gaming renaissance, but he says sports games aren't going to play a "huge role." He says that whether people agree with it or not, EA Sports is designing its games to be played ten feet away from a high-definition screen with groups of people playing online or in the same room. The full interview is actually quite deep, with Moore discussing a lot more about EA Sports' design philosophy, its targeted consumer and the issue of PC piracy.
