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According to Enterbrain's weekly sales data, Japanese consumers purchased 152,530 PlayStation 3 units last week, which represents a 7,350 percent increase from about 2,000 units the previous week. This is the highest number of PS3 systems sold in a single week in Japan, ever. Its launch week (which...

September 7th 2009 at 5:15pm 0 Comments
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Sony's marketing gurus are pulling out all the stops to make sure people hear about their newly emaciated console -- in Japan, they're even making special efforts to totally creep people out as they do so. The "Play Face" campaign has expanded beyond the realm of bizarre television advertisements,...

August 26th 2009 at 2:00pm 0 Comments