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The Perfect Ten: Memorable marketing campaigns
I took only a single marketing class in college, so by no means am I an instant expert in anything but being on the receiving end of marketers' nefarious experiments to manipulate me so that I buy their stuff. I did take away the lesson that all marketers are professional liars who have no shame or dignity. Pretty much the same as a blogger, so I guess I have a backup career. Believe it or not, MMOs get off easy when it comes to notorious marketing campaigns. Anything on the following list, good or bad, is a pale shadow of what we've seen in the larger video game industry. Still, there have been plenty of attempts to promote MMOs in ways that make us either applaud or laugh at the studio (and sometimes both at once, which takes coordination). After doing some staff polling and internal polling, here are 10 memorable marketing campaigns from the era of MMORPGs. Maybe they're all winners in that they got noticed by at least one person, even if they're the most foolish notions in history. Here we go!
Play me, my lord: Might and Magic Heroes Kingdoms fires up an interview
The Heroes of Might and Magic franchise has a long and rich history with PC gamers, although the series has somewhat fallen into obscurity as of late. Ubisoft is looking to thrust it back into the spotlight with the upcoming Might and Magic Heroes Kingdoms, a Civilization-type title. We've been tracking MMHK since this year's E3, and recently MMOsite.com grabbed some facetime with Ubisoft's Chris Early about the game. (Note that this isn't the Heroes of Might and Magic Online that's also nearing release.) A browser-based title imported from overseas, Might and Magic Heroes Kingdoms encourages players to slowly build up a city (and later, cities) and interact with their neighbors. This can take the form of peaceful resource trading, hostile skirmishes, or large-scale strategy. While MMHK is set in the Might and Magic universe, the game differs from Heroes of Might and Magic's playstyle -- for example, combat is automatically resolved instead of turn-based. One of the most interesting features of the game is that it has a six-month cycle, after which winners are declared and the server resets for another grand struggle. The interview spends a bit of time prodding Chris Early about the advantages -- and potential imbalance -- between free players and those who drop cash for advantages (such as more cities to control). Early claims that while paying players will have more options available, free players are still a significant force, especially if they specialize. You can read the whole interview over at MMOsite.com.
